In this episode I talk with Eliska Lam Chan-Siy about how she built her wedding styling business Ruffles and Bells to the empire it is right now. 

Eliska is a wealth of knowledge and I loved learning more about her business and the insights she shares with us. Oh, and Eliska doesn't come from a 'creative' background, which is even more interesting I find.

Tune it now 🎧

Connect with Eliska:

www.rufflesandbells.com.au

www.instagram.com/rufflesandbells

Send me a message right here

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Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
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🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you’re anything like me, you’ll have started planning for 2021 and that’s why I want to talk about how Facebook advertising fits in with your bigger marketing picture.

Creating a plan for the year ahead is incredibly important, but you probably know that already.

What I want to talk about today is how Facebook advertising fits in with your bigger marketing picture.

What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this episode and make it your own to suit your business.

I’ll be sharing my thoughts and process of how I use and plan Facebook ads into my business.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Anna Dower is a powerhouse and absolute boss lady! In this episode we talk all about why having a niche is so powerful, being authentic and an uncool designer and the evolution from one business to another.

Anna shares her genius on building a brand and not letting anyone else dictate what that should look like.

Tune it now 🎧

Connect with Anna:

www.annadower.com

www.instagram.com/annacreativementor

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Last week I had a first in my business. One of my client’s ad accounts was deactivated. 

I was horrified to be honest, because I had never had that happen before. 

We knew that it’s happening across the board at the moment and I had heard about more ads getting rejected and in some cases accounts being shut down. 

So I want to tell you what happened and what we did to get the account reactivated within an hour. But first I want to give you some tips.

While Facebook (or its robots) is in control of your account, there are a number of precautions you can take to protect your Facebook Ads account so that it is less likely that you’re going to be booted out of your own page and account.

It’s definitely worth protecting, as Facebook Ads can improve your business results. 

So in this episode I’m sharing 5 tips for protecting your Facebook Ads account, so that you can be more mindful of your activities and not have your account suspended.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

In this episode I talk to Yael Keon about email marketing and how it's still one of the most effective and essential platforms in your business.

Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust some myths and gives you tons of tips about email marketing for your business.

It's an episode you don't want to miss!

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Today I want to talk about the importance of creating a marketing plan and strategy.

I know, not something you probably want to do but it’s so incredibly important to the success of your business so listen in. 

Marketing plans and strategies seem to have a bit of a bad reputation, or maybe they’re a bit snore-worthy in your eyes but I’m hoping this episode will change your mind.

A marketing plan and/or strategy doesn’t need to be a 50 page document or be complicated.

It can be as short as 2 pages, as long as it has the right information for YOUR business on it.

I’m mentioning both a marketing strategy and a marketing plan, because the two are very different but they can be created as one.

Let’s first look at what each of the terms mean and what they include, and then we’ll dive deeper into each of them.

A marketing strategy is the ‘why’ behind your marketing efforts. 

Tune in to this episode to learn more.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

This episode is for all my listeners with a product based business or aspiring product based business owners.

I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more.

If you're growing a product based business you don't want to miss this episode. 

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Let’s have an honest conversation.

I see and hear a lot of people saying that Facebook ads are a waste of time and money and they don’t work.

And you know, I totally understand where they’re coming from. I do.

BUT

Why would Facebook be earning billions of dollars from something that doesn’t work?

Plus, why would so many people keep investing in ads over and over again?

Because they DO work.

Marketing always works, but it might not always work straight away.

Let’s take a closer look at how Facebook ads work and how you can make them work for your business.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

In today's episode I talk to Jay Crisp Crow (a.k.a the copy queen) from Crisp Copy about conversion copy. 

Conversion copy is nothing like content writing and Jay shares what conversion copy is and why it's so important for anyone in business.

We also talk about what you can do to write your own conversion copy and how to make sure it's actually doing what it's supposed to do, which is to convert. 

Tune in to this episode with Jay and start your conversion copy journey today.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

You’ve heard me talk about how important it is to grow your email list. In episode 3 I talk about the importance of building an email list before launching and in this episode I’m going to give you 5 ways to build your email list through organic social media. 

You won’t need to spend a cent. 

Yes I know, I’m all about speeding up list growth with Facebook ads because that’s basically what it does, it lights a fire under your list building efforts. 

But, I’m also all about all the free options for list building because organic list building is the foundation for paid list building and the other way around. They support each other.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...