Lessons In Product Management

New Series! Why Products Fail - Episode One with Kevin Garrett - Co-Founder of Food4All Global

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On today's episode, I sat down with Kevin Garret, Founder and CEO of Food4All. What started out as volunteer work in urban farming turned into a passion-based business to help lower-income families develop a livelihood around the world. Kevin learned many lessons on his startup journey, and what he learned from key, early failures helped to shape his startup's success today. 

Here's what we talked about:

  • The origin story of how urban farming in the Bay Area turned into an ag-tech startup for the developing world
  • After realizing this could be a business, Kevin and his team jouned an incubator that helped develop the idea and transition into an accelerator
  • How his time in the accelerator helped prepare him for the rigor of running a startup
  • Why his first big sale turned into his first big failure
  • How Kevin's attempt to reinvent himself reinvigorated the business
  • What the pivot looked like and what the aha moment was
  • How Kevin leveraged his network from previous work engagements to open new opportunities and revenue models for his startup
  • Why removing barriers for your customers are critical
  • The challenges of bootstrapping and why approaching your boostrapped startup WILL look different than a startup with VC funds
  • The power of reframing, contextualizing customer problems and how they're solving those problems today

    • Follow Kevin and Food4All: 

    LinkedIn

    Food4AllGlobal

    Download the app

    ...more
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