New Year's Resolutions are an exercise in hope, where aspiration meets reality. As Oscar Wilde said: 'Resolutions are simply cheques that men draw on a bank where they have no account.'

In the interests of trying to make 2023 just a tiny bit better, The Little Questions Podcast decided that we would try to help all our friends in the industry, by coming up with some New Year's resolutions for businesses, sectors and individuals. Basically free PR advice given out by disgruntled middle-aged men. In Mick Herron parlance, the 'Slow Horses' of the Comms world.

Let us know what you think via social media or email [email protected]

This edition of The Little Questions podcast is presented by Matt Young and Andrew Brown.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This episode was produced by www.thepodcastcoach.co.uk