In the 20th edition of Johnny Vedmore's NEWSHOUND, we look at the so-called Nudge Unit, AKA The Behavioral Insight Teams. These units are a form of psychological operations plain and simple. The British Nudge Unit, set up and guided by David Halpern, a former-chief strategist to Tony Blair and an advisor to David Cameron. The unit works under principles set down by behavioral economist Richard Thaler who advised Barack Obama and David Cameron.

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