How do you use newsjacking for link building?

That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly.

In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including:

1. Get ahead of the news, no crystal ball required

2. Know your beat, make context, build medial lists, and keep them updated

3. Streamline the process and ensure you can move fast when the news break

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