We’ve come a long way from the early days of pencil and paper sketching in the design process. Smart software has allowed designers to create more accurate sketches with greater efficiency. Traditional CAD programs have clearly made things easier for users, but for too long, there wasn’t much coming from developers to disrupt sketch software. In the fast-moving world of technology, it seemed like CAD users were getting left behind.

Designers had pain points that weren’t being addressed, so the team at Siemens NX set out to find a better way. They wanted to remove constraints, make software simpler to use, and decrease the overall learning curve. Where do you start when you’re reimagining software that hasn’t budged since the 1980s, and how do you solve the usability issues that designers are facing?

Today’s guests are Jeff Shagena and Mike Yoder from the product engineering team on NX Design Software. Mike is a 23-year veteran here at Siemens and he’s currently responsible for NX Product Management. Jeff has been with us for 3 years now, starting as an intern and eventually taking on the role of Product Manager for small and medium businesses at NX Software.

In this episode, Jeff and Mike will talk about the concepts that shaped the new NX Sketch software, and how it works to remove constraints for users. They’ll also talk about what makes the new sketcher stand out from other CAD software on the market, and how it drastically increases designer productivity. 

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Designing a floating vessel is already a challenge because design and construction need to happen on land before the boat ever hits the water to be tested. Naturally, the process of tweaking and re-design happens as necessary, and eventually, you end up with a functional design that floats on water. 

Joining us today is Max Starr from INEOS Team UK. His team has the exciting task of designing a yacht for this year’s America’s Cup, an international race scheduled to take place in New Zealand in March. 

The America’s Cup has a unique twist. The winner gets to make up the rules for the following race. Those rules can be related to anything from design specs to process to a multitude of other restrictions. The challenge for 2021? No physical testing of the vessel. This is where the digital twin swoops in to save the day. 

In this episode, Max goes in depth about the processes involved in designing a powerful, aerodynamic racing yacht. He describes the planning phase and the important role of digital software, particularly for this year's race. We’ll also get an insider's perspective on how a race of such magnitude is organized and executed, and how teams continually up the ante in order to stay competitive. 

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Innovation is in our blood here at Siemens. And nowhere is that more apparent than in our creation and modernization of Model-based Definition. We’ve been in the driver's seat since the early '90s through a series of leadership roles, and we were proud to be the first CAD vendor proactively engaging in 3D annotation. 

With so many firsts in this category, we thought it would be a great opportunity to bring one of our experts on the podcast to help us understand the complexities of model-based design, and why our preeminent role in this technology is so special.

Today’s guest is Dave Wingrave, Product Manager at Siemens Digital Industries Software within the Product Engineering Software Division. He’s been with Siemens for 28 years and counting, having held various roles that have brought him in contact with customers around the globe.  He helps decision-makers in various industries optimize their investment and work towards achieving their productivity goals.

In this episode, we’re exploring Model-based Definition, the history of this ground-breaking technology at Siemens, and the benefit it brings to the customers who use it. We'll also touch on Model-based Enterprise and learn how the reuse of Model-based Definition adds value to customers. 

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• LinkedIn

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There has never been a bigger drive towards collaboration through software than right now. Throughout 2020, companies across the globe have required high-level tools that ease communication and maintain productivity as workforces have largely shifted from the shared office to the home office. The COVID-19 outbreak has made Zoom a household name, signaling that the demand for software-based connectivity between teams has never been stronger. 

Joining us today is Paul Brown, lead of the Product Engineering Marketing team at Siemens Digital Industries Software. His team is responsible for the NX product line and helping customers use these technologies to innovate their businesses. Paul has designed products for more than 30 years in the computer-ready design and manufacturing and engineering space.

In this episode, we’ll talk about some of the unique connectivity challenges this year has introduced, and how NX software has answered that call for customers. We’ll also dive into the most recent capabilities of the software and how companies are using it, and Paul will share his vision for the future of the design industry.   

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The medical device industry holds a lot of potential for any organization offering solutions for their uniquely complex hurdles.  Whether it’s a software solution that helps streamline an often lengthy multidisciplinary design process or the intelligent construction of an anatomical device through additive manufacturing, the sky is truly the limit. 

Our guests today are Nick Daumann, Jim Thompson, and Ryan Bauer. Nick’s background includes a stint as Product Marketing Manager for cybersecurity products in Aerospace & Defense, and product leadership responsibilities within the fiber optic communications industry. He joined Siemens two years ago as Senior Marketing Coordinator for NX Design Product Marketing. Jim has spent 30 years in the engineering software business, more than 20 of those years here, at Siemens. His focus is on the medical device and pharmaceutical industries and he’s currently with our Industry Strategy Group, responsible for global strategy. Ryan has joined Siemens this year as Director of Medical Device & Pharmaceutical Solutions and has spent most of his career leading R&D groups. 

Today, we’re taking a look at the medical device industry, and with the insight and expertise of our guests today, we’ll gain an understanding of the particular challenges the industry faces, how we’re meeting those challenges, and the unique opportunities that exist therein. 

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The next generation of design requires that industries adopt a forward-thinking, futuristic approach. We have to think not only about what could make existing machines better and faster, but also about how systems and processes could be streamlined and how efficiency can be increased. Forward-thinking is increasingly important in the digital age. Digitalization allows us to put our ideas into action through digital twins. We don’t have to commit to costly hardware because we’re able to take digital test drives before we buy. 

Today I’m talking to Scott Felber, a Product Engineering Software Marketing Manager with Siemens Digital Industries Software. His role is to help customers understand how NX software can be utilized in the vast world of industrial machinery. 

In this episode, Scott explains how interdisciplinary collaboration during the digital design process can ensure that the machinery of the future works for everyone. We’ll also talk about how the digital twin can catch potential crashes virtually, saving time and money. 

Keeping costs down and increasing efficiency are important to customers operating within industrial manufacturing. The digital design phase is key in achieving these goals, saving time and money not only when a machine is physically operating on the floor, but throughout the design process as well. 

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• Linkedin

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• LinkedIn

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Design processes within the digital space are evolving every day. Living in such a fast-paced and advanced world leaves little room for error within engineering and manufacturing spaces, so it’s imperative that designers are utilizing the best and most efficient forms of tech.  

Joining me on today’s episode to discuss the strides being made within the Immersive Visualisation space are Senior Executives at Siemens Digital Industries, Patti Longwinter, Tod Parrella and Dave Hutchinson! We discuss the fascinating industry of visualization technology and how it can be used to communicate designs more effectively while they’re still in development. 

We also dive into the different types of digital realities, spanning from Virtual to Augmented, how industries outside of tech and engineering have benefited from the use of these products, and how they have integrated with early marketing design data. 

To learn more, tune in to Episode 9 of Next Generation Design!

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In This Episode You Will Learn:

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In order for a product to physically manifest from its origins on the drawing board, a lot of work needs to happen. That usually means a lot of trial and error, which translates to time, money, and physical materials that often end up being discarded. Additive Manufacturing aims to change that process, from the ground up. 

Through digital design, build preparation, and tool creation, additive manufacturing finds solutions using a highly advanced process of simulation. Today, we’re learning more about this industrialized manufacturing process, and it’s serendipitous abilities in helping to protect first responders and Covid-19 patients. 

In today’s episode, we talk to three guests who help us understand how additive manufacturing works at the industrial level. Tod Parrella joins us from the NX Design team, where he handles Industry and Design Product Management. Tom van ‘t Erve works in NX Additive Manufacturing Build Preparation and is responsible for software development and build preparation. And finally, Boris Lauber joins us from NX Additive Manufacturing Simulation where he is responsible for the tools used in the simulation process. We discuss everything that goes into additive manufacturing at the industrial level from each of their departmental perspectives. 

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In This Episode, You’ll Learn:

Connect with Tod Parrella:

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Siemens Thought Leadership

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You Tube: Siemens Software

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Today I’m joined by two experts in the Design and Product Development industry, Derek England, NX Product Manager at Siemens Digital Industries, and John O’Connor, Director of Marketing and Product Strategy.  

As the design industry evolves, so too do the complexities that arise within product innovation. The Aerospace and Defense field is just one example of how iterations within new technology can play a part in both advancing and limiting these creations.  

In this episode, we take a deep dive into the world of Aerospace design, review key trends that John and Derek have seen as product innovators, as well as discuss how emerging technology and design approaches are influencing the manufacturing process. We also talk about how younger designers are utilizing newer technologies and how their methods differentiate from engineers in older demographics.

For further insight into this discussion and to learn more about the work that John and Derek do at Siemens, tune in to Episode 7 of Next Generation Design! 

In This Episode You Will Learn:

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• LinkedIn

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The world of Collaborative Design Management is vast and we’ve only hit the tip of the iceberg in what can be done with these processes. 

In this episode I’m joined by Gary Lindsay, Product Manager at Siemens Digital Industries. We discuss what Collaborative Design Management is all about, how it’s been integrated into its field, as well as some emerging and evolving trends within the space. 

The area of Design is one that encourages its engineers to adapt to the world around them. Finding ways to implement targeted practices that are diverse and separate from traditional methods is the most effective way we can engage our consumers and ensure we are staying up to date as creators.    

If you’re interested to learn more about this ever-growing industry and get some well-rounded insights from an expert in the field, then have a listen to Episode 6 of Next Generation Design!

Some Questions I Ask:

In This Episode You Will Learn:

Connect With Jennifer Piper:

Connect With Gary Lindsay:

• LinkedIn

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