Next Generation Design

What does the next generation of product design look like in a world where the digital and physical merge? What role does immersive technology play in enhancing design processes? 

In this episode of the Next Generation Design Podcast, host Greg Arnot speaks with Ben Widdowson, Head of Marketing for Immersive Engineering at Siemens NX, and Henry Kondo, leading Sony's XR and 3D display business. They explore the exciting collaboration between Siemens and Sony, unveiling new developments in immersive engineering and the industrial metaverse.

Ben and Henry share insights into the evolution of design processes—moving from traditional methods to cutting-edge immersive environments where engineers can interact with 3D models in real time. Learn how the Siemens NX Immersive Designer and Sony’s XR head-mounted display are breaking new ground in engineering workflows, enabling faster decision-making, and enhancing the digital twin experience.

Discover the potential of these immersive tools to reshape industries, reduce prototyping costs, and provide a more intuitive, human-scale approach to product design. Plus, hear how this collaboration is expected to inspire the next generation of engineers by making the design process more interactive and exciting.

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There is a significant discrepancy between how academia prepares students and what the industry expects them to do when they graduate. To close that gap, new design and manufacturing techniques must be introduced to students as early as possible. Academia should also strive to ensure students are being taught how to use the tools currently used by prospective employers.

I’m your host, Jennifer Piper, and today I’m joined by Leah Griesmer, a third-year mechanical engineering student at the University of Cincinnati. Leah has an interest in additive manufacturing and 3D modeling and plans to get into product design after graduation.

In this episode, you will learn about the benefits of learning CAD software, specifically NX before entering the workforce. You will also get to hear about Leah’s positive experience with NX highlighting its user-friendly interface, CAE capabilities, and seamless integration with other CAD software. Additionally, you will find Leah's insights as she provides valuable perspectives for aspiring designers and highlights the exciting possibilities in the world of product design.

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Many startups encounter obstacles in their quest for rapid success. Lengthy development cycles and various challenges impede their progress. This is why Siemens is dedicated to addressing these issues and enhancing the startup journey. 

I’m your host, Jennifer Piper, and today I’m joined by Jeff Shagena, the SMB Product Manager for NX Product Engineering Software at Siemens Digital Industries Software. Jeff will help us understand the various CAD offerings and programs of Siemens for startups, students, and small to medium-sized businesses (SMBs).  

In this episode, you will learn more about the Siemens Mechanical Product Design bundle, and NX Cloud Connected products, which allow users to access NX software through the cloud, facilitating easy product acquisition and scaling. You will also get to hear more about the concept of continuous release, which involves regular major releases and monthly updates, enabling users to easily obtain the latest features and bug fixes at their convenience.

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It is no news that the COVID-19 pandemic has hit small and medium businesses hard. But the good news is that a snapback has been observed in SMB after it has faded. The pandemic has accelerated the adoption of the comprehensive digital twin concept among SMBs, making it important to stay connected as much as possible. 

I’m your host, Jennifer Piper, and today I’m joined by Jeff Shagena, the SMB Product Manager for NX Product Engineering Software at Siemens Digital Industries Software.

In this episode, Jeff will help us understand the state of the SMB CAD market, especially after the pandemic. You will get to learn about the trends that are driving changes in this market, with the first being digital transformation. You will also hear more about Siemens' future vision for NX and how it is adapting to fit the needs of SMBs – which includes improving awareness of the software and its packaging options, investing in tools like the Discovery Center, and focusing on innovation in areas like AI and machine learning.

What You’ll Learn in this Episode:

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Computer-Aided Design (CAD) systems allow engineers, architects, and other design professionals to deliver numerous drawings quickly and accurately during the planning and design phase. And just like in other industries, the use of CAD in the aerospace industry is vital for the successful creation of innovative airplane designs and functionality. 

I’m your host, Jennifer Piper, and today I’m joined by Michael O'Shea, the Lead Structural Design Engineer of the Product Development IPT at Piper Aircraft. He will be talking to us about the design and manufacturing processes at Piper Aircraft.

In this episode, he will help us understand his role as a lead structural design engineer and his day-to-day work, which involves a lot of CAD modeling with Siemens' NX. You will learn about the design and manufacturing processes at Piper Aircraft and the impact of the COVID-19 pandemic on the aerospace industry and how Piper Aircraft adapted to new demands, including the move towards electric and autonomous aircraft.

What You’ll Learn in this Episode:

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The products of modern engineering enterprises are characterized by high complexity and precision. Furthermore, to produce competitive products it is required to provide a short time for design and the introduction of new products as well as the modifications of products already produced. Such a problem cannot be solved without the use of modern software both for design and technological preparation of production and for engineering analysis.

I’m your host, Jennifer Piper, and today I’m joined by Dr. Sam Anand, a professor and industry expert with 35 years of experience in advanced and digital manufacturing. Sam is also the director of the Siemens Simulation Center and co-director of the Industry 4.0 Institute at the University of Cincinnati. 

In this episode, he will help us understand the impact of the Siemens Simulation Technology Center on engineering education and research at the University. You will get to learn about Sam’s expertise and experiences in teaching digital manufacturing and design to students at the university level. And you will also hear more about using Siemens software and tools in the curriculum and the focus on solving real industrial problems through simulation. 

What You’ll Learn in this Episode:

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Adopting new technologies allows businesses to expand their capabilities and keep up with the competition. However, new technology can sometimes become too difficult to maintain, requiring extra costs to run securely. To solve this problem, companies are now offering their software products as a service, eliminating the need for customers to perform tasks such as installing, updating, and security.

I’m your host, Jennifer Piper, and today I’m joined by Paul Brown, Senior Marketing Director at Siemens Digital Industries Software. He’ll help us understand what software as a service (SaaS) is and why it has become popular among companies.

In this episode, you’ll learn about the benefits of SaaS to companies and users. You’ll also learn about the different products that Siemens offers as SaaS, including the most recent addition. Additionally, Paul will share his views on the future of SaaS and why it should not be seen as a replacement for desktop solutions.

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Building an efficient and fast car starts in the design phase. That is why companies make tremendous investments in building a talented design team and equipping them with the best design tools. One organization that has mastered the art of using digital tools to design, test, and validate models is the Oracle Red Bull Racing.

I’m your host, Jennifer Piper, and today I’m joined by Daniel Watkins, Head of CAD and PLM at Oracle Red Bull Racing. He’ll help us understand the process of designing a championship-worthy Formula One car. He’ll also help us understand the role that is played by digital tools such as Siemens’ NX in the design process.

In this episode, you’ll learn why the Oracle Red Bull racing team relies so much on Siemens’ NX and their biggest challenges in designing and improving their car. Additionally, Daniel will dispel a common myth regarding how cars and drivers are managed.

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The construction industry is facing a labor shortage challenge that is expected to worsen in years to come. This has motivated more companies and governments to explore modular construction, which is faster and solves the labor shortage problem. Additionally, companies in this space have digitized the design process to make it more efficient and affordable.

I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital Industries Software. He’ll help us understand modular construction and its impact on the industry. He’ll also help us understand the role of Siemens NX in this relatively new field.

In this episode, you’ll learn the factors that have led to the rise of modular construction. You’ll also learn about the two types of modular construction and the benefits of each. Lastly, you’ll hear about the benefits of using the digital twin in the building design process.

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In complex construction projects, changes are bound to happen many times before completion. While some changes can be made in isolation, others will impact many other project components. That’s why a general contractor needs a design-sharing system that can inform sub-contractors when an approved change calls for a design change on their end.

I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital Industries Software. He’ll help us understand the design review challenge in the AEC industry and the impact it's having. He’ll also share how NX from Siemens DISW and the digital twins address the challenges faced by the industry.

In this episode, you’ll learn how data and design silos impact construction projects and what can be done to eliminate them. You’ll find out about the problems that come with a single-file approach, and you’ll hear how NX improves collaboration and ultimately simplifies the design review processes.

What You’ll Learn in this Episode:

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