Do you feel cringy promoting yourself, your products, or your services on social media? Do you feel nervous when you hear crickets after posting your offer one or two times? If this sounds familiar, and you have some of these thoughts come into your head, today's episode is going to be for you!   In today’s episode I’m talking about how we can generate sales via social media! I explain how to change your mindset and limiting beliefs around how to show up and sell your offers, how to maxmise the most out of social media and my own experience with a successful organic launch!    In this episode we cover:

• Your content should inspire others to take action [3:30]
• How to optimize your profile for success [4:42]
• Why highlights matter on your profiel [7:43]
• The CTA is your golden ticket [11:15]
• Using IG stories for conversion [12:44]
• The power of social proof and engaging with your audience[17:42]
• Discovery calls [19:19]
• How to use reels and TikTok [21:07]
• Authentic prospecting for leads ands sales [23:04]

 

Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

Earlier this week I published a reel that got me a lot of DMs from you guys! It took me an hour before I got the courage to press publish, and I am so glad I did! I was hesitant at first because as we all know talking openly and transparently about money is still such a taboo topic in our society.    In today’s episode, I want to talk about this reel further and start breaking down the walls we’ve created around discussions of money! I share how I started consistently hitting $20,000 months, putting my effort into one social media account and treating it like a business, and the importance of creating an email list!    In this episode we cover:  

• Talking about money is tacky? [1:45]
• Money success doesn’t happen overnight  [3:53]
• Building my like, know and trust factor on social media [6:46]
• Creating authentic relationships with my followers and building and email list [11:04]
• Hiring a coach [15:59]
• The power of an irresistible offers [19:20]
• Free seminars and web trainings [22:25]
• Focus on recurring monthly revenue [25:21]

 

Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

When I first started my business, I was so excited that I wanted everyone else to love my business and be excited about it. But, I couldn't expect people to go and promote my business on social media if I wasn’t putting in any of the work and creating content and services that people are excited to share.    In today’s episode, I am talking about getting people to share your business on social media. I share actual strategies to help you spread your message and get people talking. I cover the power of customer service, engaging on social media, and sharing other people’s wins!     In this episode we cover:  

• We need to put in the work for people to talk about us [0:58]
• Customer service is everything [2:19]
• Engage with people on social media [6:35]
• Celebrate others and share their wins [11:05]
• The collaboration feature on Instagram [13:51]
• Create valuable and shareable content [15:01]
• Showcase testimonials and get social proof [16:28]

 

Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

Money, money, money! It’s a popular subject for songs, and it’s one of my favorite topics because so many of us have preconceived notions about talking about money and finances, and it can feel a little uncomfortable, I'm not gonna lie. Even for myself, I was very mindful when putting together my notes for today's episode, because talking about money can be uncomfortable and for the longest time, I didn't really enjoy talking about it. But I feel the more I'm able to talk about the results I’ve achieved in my own work, the more I feel comfortable and I know along the way I am helping others.   In today’s episode, I am sharing everything I've learned about scaling businesses, including my own to six and seven figures a year. I talk about how there is no fast track approach to making money, focusing on working smarter not harder, why you have to *gasp* increase your rates, the power of automation, and why your gut is your number one asset.    In this episode we cover:  

• There’s no such things as overnight success [3:15]
• Increase your rates and create new offers [11:06]
• Don't be afraid to test things out [17:24]
• What role do you actually play in your business? [21:14]
• Creating multiple revenue streams [26:56]
• Other amazing tips for scaling your business - personal growth, hire a mentor and ask your audience [29:25]
• Listen to your gut [37:23]

 

Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

This is probably the biggest fear and issue a lot of my clients and people in the industry face - low engagement rate. It’s such a terrible feeling to realize that despite all the time and effort you put into creating content, not enough eyes are seeing it. It can also feel like it’s a you and only you problem, but babe let me tell you, everyone is dealing with this. So what can you actually do?   In today’s episode I am sharing how we can approach low engagement rate from a mindset level and a practical level. I talk about the importance of quality over quantity, why you have to trust that your content is valuable and tips and tricks to help increase engagement.   In this episode we cover:  

• The recent trend of low engagement rates on Instagram [1:38]
• Shifting your mindset despite the low engagement rate [3:58]
• Focus on the people who already support you [7:53]
• The importance of creating good quality content [11:04]
• Why your need to capture attention with the caption and a CTA [12:36]
• Find viral content and put your own spin on it [14:52]
• Be social on social media! [16:46]
• The role of stories and how to use them to build authority [19:37]

 

Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

I have been getting a lot of frequently asked questions lately, all around the same theme of creating content. A lot of you have been asking “how can I create more content faster?”, “How can I make my content better and more impactful?”, and “how can I stand out with my content?” Creating content takes time and effort, and with the algorithm constantly changing it can sometimes feel like, for every step forward you take, you move back four.    Boy, do I get it. I've been there. I'm an entrepreneur and I also managed the social media accounts of some really big brands. For the last decade. I know firsthand how much work goes into creating epic and valuable content, so in today’s episode, I am sharing all the answers to your most burning questions. I talk about the importance of mastering one platform, why time management matters, and how I actually organize and plan my content.    In this episode we cover:  

• Pick one platform to master [2:45]
• Make time to actually research your audience and what they want [5:24]
• Time management and planning is key [7:22]
• How I organize content [10:27]
• Batch create content to maximize time [13:15]
• Repurpose your content in multiple ways [18:25]
• Delegate tasks when needed [20:34]
• Always be capturing content whenever you can [24:50]

    Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

Today’s episode is a little different to my usual content because I am discussing the importance of mindset rather than providing a  tactical strategy. But as we all know, as entrepreneurs and business owners, mindset is so important when it comes to creating a business and a brand. Today's topic is about constructive criticism, and this has been popping up on my radar with my friends, family, co workers, students and clients, that I'm sure some of you at home might be able to relate as well.   I discuss 6 key ways to approach and navigate constructive criticism online, how to show up like the fierce boss that you are and why killing them with kindness is the best rule to follow.    In this episode we cover:

• Constructive criticism online [1:26]
• 4 key steps to navigating constructive criticism [4:48]
• Steps 5 and 6: Kill the criticism with kindness and let it go [13:42]
• Keep showing up and keep on going on [17:34]

  Links to check out:   The Four Agreements: A Practical Guide to Personal Freedom: https://www.amazon.ca/Four-Agreements-Practical-Personal-Freedom/dp/1878424319    Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

Almost all entrepreneurs have a love hate relationship with this topic yet it is so important. In order for businesses to thrive and survive we must earn revenue and be involved in income generating activities. It’s what keeps the business going. However, it can feel overwhelming at first and many struggle to know where to begin or how to continue.    In today’s episode we're diving into one of my favorite topics - how to generate revenue! I cover how to identify the revenue generating activities in your business, why a compelling offer matters, and how to track your sales to increase your sales.    In this episode we cover:

• Revenue makes all the difference [1:37]
• Refine your offer so that people are drawn to you [7:42]
• How to properly price your offer [10:24]
• Track your sales and rely on the data  [12:47]
• Focus on your sales strategy [14:42]
• One on one coaching and masterclasses [18:23] 

Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/

There have been quite a few announcements recently in the Instagram world, and there's a lot of new upcoming changes happening. I know whenever we hear that Instagrams is changing their algorithm, we all kind of panic a little bit, but I'm actually quite excited about these upcoming changes! Now, you might think I am crazy, but I think these new changes are going to be really great from a content creator perspective, and since the majority of us listening and tuning into this podcast, our content creators, you are going to find these changes helpful too!    In today’s episode I talk about developing your own Instagram strategy specifically for sales and growth in 2022. I cover the new algorithm changes, how to adapt your strategy to gain exposure to new audiences and why video is not going anywhere any time soon.    In this episode we cover:

• The new 2022 algorithm and how content is being consumed on your feed [1:32]
• How to adapt your strategy to the new feed layout [5:40]
• What you can do now to help keep your content engaging and ready for the changes [9:20]
• The power of video content in 2022 [12:40]
• You need to treat social media and your Instagram as a business [14:34]

Connect with me: Apply for 1:1 coaching here IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/  

You might be sitting on a million dollar idea, but if you have no idea who to sell to, let alone who your ideal target audience is, then you won’t make those millions. Your target audience refers to the specific group of consumers who are most likely to want your product or service. Defining this client profile is of the utmost importance, and if you don;t know where to start, I got you covered!    In today’s episode I talk about how exactly you can go about defining your target audience. I share why more followers does not mean more success (or sales), why the data you possess is a wealth of information for defining your ideal client, and how you can begin to create an ideal client profile.    In this episode we cover:

• The number of followers do not matter [1:18]
• What is an ideal client? [4:10]
• Research and collect data points [7:32]
• These questions will help you create a client profile [10:13]
• Creating the foundation for a target audience[16:06]

Connect with me: IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/