Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including the National Football League's new sponsorship agreement with Oakley. The four-year deal allows players to wear the company's ``Prizm Clear'' shield beginning this season. The league made an exception to its rules limiting the use of tinted helmet shields as part of the agreement. Also discussed is a deal between the Mountain West Conference and ShotTracker in which for the first time a conference has been granted a waiver by the NCAA that'll permit the use of electronically transmitted data to the bench for coaching purposes during regular season basketball games. As part of the waiver, all programs in the conference are required to have the same technology on the bench. Also talked about is the financial status of English soccer teams Bolton and Bury, which were expelled from the Football League after failing to resolve financial woes.

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