Large, established honey companies make a lot of money from the manuka-covered hills of the East Coast. While the beehive rental money coming from manuka-based businesses is sizeable, some local Ngati Porou want to take control of the industry themselves. In the past two years they've been getting paid in drums of honey rather than money, and now they're selling that honey through a Japanese connection. The collective aims to have up to 12,000 hives on tribal land, providing at least 30 new jobs.