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On this episode we are back on the township economy, how are people in previously disadvantaged areas innovation and contributing to the overall economy in a meaningful way through entrepreneurship and job creation. The SME space is the largest contributors to the overall GDP of the South African economy and Gadafi has found his claim to the township economy through a brand called Tornado SoftaNyce, the brand is known best for its clothing line that takes influences from various African urban and rural areas and expressed in a retro design language. The brand is also involved in activities such as uniform creation, embroidery, printing, branding, graphic design and more.
On this episode Nhlivo walks you through a how to go about branding your business and how to make it stand up against the wave of new brands showing up on the scene. The basics of naming your business, coming up with a fire slogan, choosing the right fonts, and brand colour accents an more.
Content marketing is a great way to grab the attention from the individuals you would like to sell you products and services to and it is a great way to get your offering in front of them.
The content you put out there helps increase your engagement with you existing and potential customers and is one of the best ways to create a community behind your brand.
Small businesses and start-ups stand to benefit the most from engaging in content marketing through the creation of sharing of original content.
Nhlivo enlists the help of his long term friend, and Utter Nonsense Podcast co-host Sanza to take a walk on the lighter side of serious things. Take a journey with us as we talk work life balance sprinkled with a side of mental health.
On today's episode of Nhlivo Actually we take a look at how to get started on your YouTube journey with these 10 easy tips for beginners:
1. Why YouTube?
2. Choosing a channel name and topic
3. Channel art and Cover art
4. Creating a description for your channel
5. Developing content
6. Equipment and software
7. Recording and editing
8. Keeping content current
9. Uploading videos
10. Maintaining channel and Marketing
I hope you find this helpful and it inspires you to create and live a life that is reflective of your hopes and dreams.
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