Nicole's Background

- Grew up in Colorado, then moved to Atlanta as a preteen which taught adaptability.

- Was a Division 1 swimmer in college which taught persistence and putting in consistent work.

- Founded an ecommerce chocolate company in the early 2000s before tools like Shopify existed. Had to build custom solutions.

- Worked for a B2B SaaS company heading marketing which translated a lot of ecommerce skills.

Leveraging AI in Marketing

- Don't think marketers who embrace AI are at risk - it's those who refuse to adopt it.

- Important to start learning early when additions are small and integrate them slowly.

- Can secure job stability by staying ahead of AI advancements.

Sharing AI Knowledge

- Nicole shares 90% of what she knows publicly, but customizes the last 10% when working directly with companies.

- Started a TikTok channel to share AI learnings which now has 13,000+ followers.

- Uses stories to help people connect concepts to deployment.

Working with Companies

- Nicole trains marketing teams at companies from Series A to Fortune 50 on leveraging AI.

- Specializes in B2B SaaS but works with all types of companies.

- Focuses on understanding needs and customizing AI training.

You can find Nicole

https://nicoleleffer.com/

https://www.linkedin.com/in/nicoleleffer/

https://www.tiktok.com/@nicoleleffer/