Around the world more and more people are taking an interested in plant-based diets and a vegan lifestyle, but in meat-loving South Africa the idea of ditching meat might sound like an unrealistic idea. The thing is that most of the media talking about vegan diets is either focusing on the reasons that someone might want to eat less meat - like health, environmental and ethical concerns - or focusing on niche health issues and products. Judging by the queries we get, and the responses we see to messaging like this, what the public wants to know more about is the how - especially how to start out, and perhaps most importantly, how to make sure they're going to enjoy the food!
One area of 'how' that has been getting media attention is meat replacements; but again the focus of this coverage has been on why there has been such a huge increase in availability and interest in these products - with much less information on what they are, which ones actually taste nice, and where South Africans can get hold of them.
Guest on the line: Donovan Will –Director ProVeg South Africa