Syracuse University Falk College of Sport professors Rick Burton and Dave Meluni discuss the world of Name, Image, and Likeness (NIL). In this episode, they look ahead to March Madness and the deals that might be available for breakout stars in men's and women's basketball. They also have a conversation with Dara Mirjahangiry and Matt Berger from Sei Less and Lo Kee about the unique space of hospitality around the NBA All-Star game. In the spirit of the Academy Awards, Professor Meluni hands out recognition to student-athletes, schools, and companies excelling in the budding NIL industry.