If the word "selling" makes your stomach turn, you are not alone, and you are not doing anything wrong by wanting to help people while also making money. In this episode, Sarah breaks down the exact framework that separates ethical marketing from manipulation, and why staying quiet about your offer is not actually the more ethical choice, it just means people never find you. 

In this episode, Sarah chats about: 

• The three things that make marketing ethical: clarity, specificity, and a direct invitation 

• Why hiding your pricing to "sell on the call" is not the only way to do business, and why she does the opposite 

• The difference between naming a problem clearly and exploiting someone's vulnerability with fear and urgency 

• Real examples of manipulative sales language versus clear, respectful language, side by side 

• Why a "no" is data, not a failure, and what it actually might mean instead 

• How to talk about outcomes and transformation without ever guaranteeing results 

• A quick update on what's changing with Clinicians Doing More, and a first look at the upcoming Beyond Billable Hours program 

If marketing has ever felt gross, aggressive, or like it required becoming a different person, this episode gives you the reframe and the exact language to talk about your offer without losing sleep over it. 

⚠️ CTA section pending: this episode's content changes the standard Clinicians Doing More CTA (Sarah references a pricing model shift plus the upcoming Beyond Billable Hours launch). Please confirm current wording/pricing/links with Sarah before finalizing this section rather than using the previous boilerplate CTA line. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show 

67% of behavior analysts report being burned out, and Sarah wanted to know why, and what actually fixes it. In this episode, Sarah sits down with Daniella "Dani" Galvez Moreno, a fellow BCBA and founder of Self Set Go, the only conference built specifically around self-care and systems for behavior analysts, to talk about pivoting without shame, building something from scratch with zero experience, and why your nervous system deserves its own system too. 

In this episode, Sarah chats with Dani about: 

• Why 67% of behavior analysts report being burned out, and what that says about the field as a whole 

• Why pivoting your business idea, sometimes more than once, is a sign of growth, not a red flag 

• Dani's own path from quitting the clinical side of ABA, to solo world travel, to building a conference with zero experience 

• This year's Self Set Go theme, and why it centers on real systems for both your professional and personal life 

• Why nervous system regulation earned its own pre-event workshop, and why grad school never taught any of it 

• The one-degree airplane metaphor that reframes what "changing your life" actually looks like 

If you've been feeling the burnout Dani and Sarah talk about, or you've ever been scared to pivot publicly, this episode is the permission and the roadmap in one conversation. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

• Follow Dani: @danigalvezbcba 

• Register for Self Set Go 2026: https://behaviorlive.com/conferences/SSG26/registration/3797

  Use code: NOBROKEBA15

Subscribe + review: If this conversation hit home, subscribe so you don't miss the next one. And if you've been feeling the burnout Dani and Sarah talk about, registration for Self Set Go is open now. 

You don't hate selling, you hate how you've been taught to do it. In this episode, Sarah breaks down why sales is simply a communication skill, not a personality trait, and why the real problem isn't your offer, it's that you're selling the features instead of the transformation. 

In this episode, Sarah chats about: 

• Why having one single, clear offer beats five different options, and the fishing rod analogy that makes it click 

• How confidence in selling comes from repetition, not the other way around, and the exact math behind why most people never build it 

• The difference between selling features and selling transformation, illustrated through closets, drills, personal trainers, and meal prep services 

• The FFL framework: feature, functional benefit, and lived outcome, and how to run every piece of your offer through it 

• Why clients don't care about your process or your evidence base, and what they actually care about instead 

• The simple exercise to test whether your messaging is clear: list five features, then ask what each one actually makes possible 

• Where the line is between confident selling and unethical promising, and how to stay on the right side of it 

If explaining your offer has ever felt like throwing spaghetti at the wall, this episode gives you the exact shift to make it land. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

You do not need a massive following, a finished certification, or rock solid confidence to start booking clients. In this episode, Sarah sits down with client and friend Kathryn Petersen, founder of 2 Steps Forward Consulting, for an honest conversation about what actually moved the needle in her business, and it was not what most BCBAs think. 

In this episode, Sarah chats with Kathryn about: 

• Why she signed up for Sarah's first retreat waitlist without knowing a single detail, and what that says about betting on yourself before you have proof 

• The moment community, not clinical skill or business knowledge, became the biggest unlock in her entrepreneurial journey 

• Why starting with one side client outside her ideal niche was actually the smartest first move, not a compromise 

• How niching down brought her the right clients instead of shrinking her business 

• Why rejection and email unsubscribes are just data, not a verdict on her worth or her offer 

• The real mindset shift that mattered more than any clinical or business skill: taking action first and letting confidence catch up later 

If you have been waiting for a bigger following or more credentials before you start, Kathryn's story is proof that none of that is actually required. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

• Follow Kathryn: @2stepsforwardconsulting 

Subscribe + review: If Kathryn's story hit home, subscribe so you don't miss the next episode. And if you know a family navigating a new autism diagnosis, check out her business.

Everyone wants to know which website platform to use before they have any idea who they are actually building it for. In this episode, Sarah breaks down the platform she uses now, why she does not recommend it to beginners despite a lucrative affiliate deal, and the one thing that matters more than any drag and drop template. 

In this episode, Sarah chats about: 

• Why Go High Level is powerful but the wrong first platform for a beginner business owner, even though plenty of coaches push it 

• The three beginner friendly platforms Sarah actually recommends, and how Podia, Squarespace, and Wix each stack up 

• Why website and email need to live on the same platform, and the headache that comes from stitching two systems together 

• What tagging your email subscribers actually means, why it matters from day one, and how it helps you see exactly what is working 

• The $5,000 lesson Sarah learned from paying for a beautiful website with copy that did not convert 

• Why AI tools can now build the design of a website in minutes, but still cannot write copy for you if you are not clear on who you are helping 

• The real order of operations: know your offer and your ideal client first, then choose your platform second 

If you are stuck comparing website platforms before you have even nailed down your offer, this episode will save you time, money, and a whole lot of frustration. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show. 

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

Before you touch strategy, before you post another caption, Sarah wants to know one thing: do you actually know what you want?

In this episode she shares the story behind her own neighborhood, her house, and seven years without a Sunday scaries to show why total clarity on your vision is the thing that actually makes a business happen, not just the strategy behind it. 

In this episode, Sarah chats about: 

• Why so many aspiring entrepreneurs freeze when asked what their actual vision or why is 

• The real story behind buying her house in the exact neighborhood she pictured years earlier, and what that reveals about decision making 

• Why vague goals like "I want more money" or "I want freedom" keep you stuck, and the specific questions to ask instead 

• The mindset shift from consuming information to actually implementing it, and why over-consuming can become its own coping mechanism 

• Why feedback that stings is data, not a verdict, and how to filter helpful feedback from noise 

• The identity question underneath every business goal: are you willing to become the person who shows up consistently, even when it is boring 

• What seven years without a single Sunday scaries actually looks like, and how she designed her business around that outcome on purpose 

If you have all the strategy in the world but still feel stuck, this episode is the missing piece: get radically clear on your vision first, then everything else gets easier to build. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show. 

If your to-do list has fifty things on it and you have no idea which one to touch first, you do not have a strategy problem, you have a focus problem. In this episode, Sarah lays out the exact order of operations for building a business without the overwhelm, and why doing less with intention will always outperform doing more without it. 

In this episode, Sarah chats about: 

• The real reasons behind that overwhelmed, paralyzed feeling: too many ideas, information overload, and comparing your beginning to someone else's middle 

• Why consuming more content, courses, and podcasts can quietly become a coping mechanism instead of actual progress 

• The exact order to build a business in: problem first, then client, then one single offer, before branding or a website ever enters the picture 

• Why having four offers at once means you are not fully selling any of them 

• How to test whether your offer is actually clear enough, using a simple one to two sentence rule 

• Why niching down feels scary but vague messaging is what actually kills conversions 

• The difference between moving fast and moving with intention, and why the second one wins every time 

If you are stuck in analysis paralysis trying to figure out what to build next, this episode gives you the clear, boring, unglamorous roadmap that actually works. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Perfectionism is not a personality trait, it is a rule you made up, and it might be the exact thing standing between you and the business or life you actually want. In this episode, Sarah breaks down all or nothing thinking, where it comes from, and why the most successful people are not the ones who did it perfectly, they are the ones willing to prove themselves wrong. 

In this episode, Sarah chats about: 

• What cognitive distortions actually are, and why all or nothing thinking made sense for survival but works against you now 

• The perfectionist trap most behavior analysts fall into, and how it quietly limits every area of life, not just business 

• Why waiting for the perfect website, the perfect post, or the perfect moment is really just a safety story 

• How to trace an unhelpful rule back to where it started, and why the people who taught it to you usually meant well 

• Sarah's own story of changing her identity from I am not a business owner to I am, and what shifted once she did 

• Why fear and nervousness are not signs to stop, they are signs you are doing something that actually matters 

• A simple practice for proving yourself wrong on purpose, one small imperfect action at a time 

If you have ever told yourself you cannot start until something else happens first, this episode is the permission slip to challenge that rule today. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show. 

You can have every strategy, every framework, and every dollar spent on a business coach, but if the fear of being seen is running the show, none of it sticks. In this episode, Sarah gets personal about her own anxiety, the moment a stranger's comment sent her spiraling, and why learning to sit with criticism is the real unlock behind scaling a business. 

In this episode, Sarah chats about: 

• Why mindset is the root of every business result, and why strategy alone will not fix it 

• Sarah's own story with generalized anxiety disorder and where her fear of being seen actually started 

• The moment a BCBA publicly called her coaching program a pyramid scheme, and how she worked through it 

• A simple worst case scenario exercise to pull apart what you are actually afraid of when you post or show up online 

• Why every post, every piece of feedback, and every result in your business is just data, not a verdict on who you are 

• The real reason people avoid social media, and the deeper fear usually hiding underneath it 

• Why you cannot have impact without being open to criticism, and how to make peace with that trade 

If you have ever hesitated to hit publish, raise your rate, or put your name on something you built, this episode will show you what is actually behind that hesitation, and how to move through it. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

• Love FREE high quality CEUs? Join our free community by clicking here. 

• Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. 

• Follow me on social: @sarahburby @mindbodybehavior 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.