No BS Sales School

My guest Dan Waldschmidt says he is on the journey of “What does it take to be awesome,”—immediately you get a sense for the passion and commitment that Dan brings to his work. Dan is the CEO of EDGY Inc., a business strategy execution company that helps companies get unstuck in their work. He has helped his clients make 19 billion dollars in new revenue, so you know what he’s doing works! Today Dan and I are discussing mistakes that salespeople make, so that you won't have to.

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Today I’m talking about one of my favorite words: Commitment. Commitment, though sometimes intangible, is the crucial difference between just getting along, and actually achieving and breaking through your goals. At various moments in my career and with my business, I’ve had to ask myself hard questions about how committed I am to what I do, and today I invite you to do the same. The key question is simple—are you all in? The answer makes all the difference.

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Bill Cates is a client acquisition expert, author, and Hall of Fame speaker who works with professionals and businesses who want to attract and retain ideal clients – to increase their revenues without increasing their marketing budgets. Bill is the author of five books, including: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals. Today Bill is sharing insights from his excellent new book Radical Relevance, which is a groundbreaking look into creating more compelling and impactful messaging to win more Right-Fit Clients™. With this new book Bill has done an incredible job of capturing a modern picture of what it takes to sell in today’s marketplace.

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Many entrepreneurs start their own businesses to create more freedom for themselves, but find that the logistics required for running their business can be overwhelming. My guest Todd Weeks specializes in helping business owners surmount their challenges and scale their businesses through implementing a proven business operating system called the Entrepreneurial Operating System® (EOS). EOS helps those owners and leaders clearly define their vision, and then build a culture of discipline and accountability to achieve that vision. Todd’s own journey as a business owner, and the insights he has to share from the work that he does, are valuable for anyone looking to improve their sales skills or grow their business.

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You need to listen to this episode because Walker explains how jumping to offer a solution before your Prospect feels like you understand them and their situation is at best “free consulting” and at worst, can get you branded as an “idiot.” In this episode, you will learn why this is the case, and how to fix it.

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You need to listen to this episode because there are some things in your business or your life that are holding you back but you won’t address them because you are scared. We all have those things. Walker talks about two dragons that he has slayed and what it was like to face his fears to do so. He also discusses something called a F%ck It List. You’ll have to listen to learn about that.

Give me a shout at [email protected] -- I'd love to talk to you and have a No BS conversation.   Let me know what you thought of the episode -- leave a review on your podcast or reach out on social. Let's talk about it! @walkermckay on IG & Twitter https://www.facebook.com/coachwalkermckay https://www.linkedin.com/in/walkermckay/ http://www.nobssalesschool.com/

 

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John Condry is an advisor and training content creator for the C Suite. He has been in the business of executive coaching and sales management coaching for many years, and is the author of the best seller Inch Principle. Today we’re talking about a topic of critical importance—management skills. Managing a sales team is difficult no matter what, and John’s insights will help you whether you are a manager yourself, or if you a part of any sales team.

Give me a shout at [email protected] -- I'd love to talk to you and have a No BS conversation.   Let me know what you thought of the episode -- leave a review on your podcast or reach out on social. Let's talk about it! @walkermckay on IG & Twitter https://www.facebook.com/coachwalkermckay https://www.linkedin.com/in/walkermckay/ http://www.nobssalesschool.com/

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Lee Bradshaw is a good friend of mine, and the owner of One27Consulting, where he helps businesses communicate their message clearly and powerfully. A few years back, Lee showed me how to use video for my own business, and it made a huge difference in the way that I share what I do online. Today Lee is talking about new courses that he is offering, that will help you take advantage of the power of video and revitalize your marketing strategy.

Give me a shout at [email protected] -- I'd love to talk to you and have a No BS conversation.   Let me know what you thought of the episode -- leave a review on your podcast or reach out on social. Let's talk about it! @walkermckay on IG & Twitter https://www.facebook.com/coachwalkermckay https://www.linkedin.com/in/walkermckay/ http://www.nobssalesschool.com/

Hiring and getting hired is one of the most challenging parts of anyone’s career. If you’re an employer, you know how difficult it is to find and hire the right people. If you are looking for a job, you’ll also know the sustained time and energy that is required to connect with the right opportunity, in which you’ll be able to thrive. If you’re early on in your career, this episode is for you. Today i’m laying out key tips for what you need to know in order to get your first or second job.

Give me a shout at [email protected] -- I'd love to talk to you and have a No BS conversation.   Let me know what you thought of the episode -- leave a review on your podcast or reach out on social. Let's talk about it! @walkermckay on IG & Twitter https://www.facebook.com/coachwalkermckay https://www.linkedin.com/in/walkermckay/ http://www.nobssalesschool.com/

You’ve probably heard the story about the hunter who relied on squirrels to feed his family, and one day got fed up and went out elephant hunting. This simple parable is instructive in how it teaches us to focus on our ideal prospect. The more we are able to generate that focus, the more we can build up our business in a sustainable way. Today’s episode will help you figure out who your ideal prospect is, so you can dedicate your time, energy, and marketing dollars on getting more of them.

Give me a shout at [email protected] -- I'd love to talk to you and have a No BS conversation.   Let me know what you thought of the episode -- leave a review on your podcast or reach out on social. Let's talk about it! @walkermckay on IG & Twitter https://www.facebook.com/coachwalkermckay https://www.linkedin.com/in/walkermckay/ http://www.nobssalesschool.com/