I'm chatting with Noha Abdallah, Chief Marketing Officer at Choice Hotels International, about their new ad campaign featuring the hilarious and relatable Keegan-Michael Key.
Learn how this marketing campaign is reshaping travel experiences and connecting with guests in meaningful ways.
Key Takeaways:
Why Keegan-Michael Key? Learn how his incredible relatability and humor (with a 98-100% recognition score!) make him the perfect spokesperson for Choice Hotels.
The Vacation Maximizer Campaign: How Choice Hotels is helping travelers maximize their time off with great value, strategic locations, and tailored experiences.
Introducing the Time Off Toolbox: Personalized time-off request videos from Keegan.
Custom out-of-office replies with Keegan’s humor.
Travel tips and tricks to make the most of your vacation.
Making Ads Memorable: How this campaign bridges the gap between fun and functionality, creating a lasting impression that inspires bookings.
Why Watch? Discover how Choice Hotels’ marketing is breaking through the clutter to create genuine connections with travelers.
Plus, get a behind-the-scenes look at how humor and humanity drive guest engagement.
🌟 Don’t forget to like, comment, and subscribe for more hospitality insights! #ChoiceHotels #KeeganMichaelKey #VacationMaximizer #HospitalityMarketing #TravelTips #TimeOffToolbox #HotelInsights