Nodes of Design

Claudio Baptista, a design leader with over 20 years of experience. He had worked with some of the best brands throughout his career – from fashion to consumer goods, from global agencies to entertainment. Currently, he is the Director of User Experience for GoPro, and previously he acted as head of design for the Walt Disney Studios.

In this episode, Claudio shared great insights on Hyper-Personalization and the benefits of hyper-personalization and how designers could leverage the various strategies or framework to create these experiences. We then discussed how to craft hyper-personalised experiences considering the accessibility and inclusion perspective.

Takeaways- What is hyper-personalisation, How to craft hyper-personalised experiences, Measuring the success or failure of a crafted personalised experience. 

Books recommend by Claudio Baptista

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge.

This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Jason Forrest is a data visualization specialist, writer, and designer living in New York City. He is the director of interactive data visualization for McKinsey and Company's COVID Response Center. In addition to being on the board of directors of the Data Visualization Society, he is also the editor-in-chief of Nightingale: the journal of the Data Visualization Society. He writes about the intersection of culture and information design and is currently working on a book about pictorial statistics.

In this episode, Jason shared great insights on what is information design and its importance; we then discussed how different is information design compared to Data Visualisation and the information design process. In the later part, we discussed how to design Information for Usability and accessibility. 

Takeaways- What is information design? How to design with a beautiful blend of data and user experience. Designing information for accessibility. 

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. 

This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Steve Bromley is an experienced user researcher and author of two famous books - Building User Research Teams' and ‘How to be a games user researcher. He started the first user research team for UK's Parliament and for Reach, the UK’s largest publisher. Before this, he was a lead user researcher for the PlayStation VR headset and many of PlayStation’s titles, including Horizon: Zero Dawn, No Man's Sky & SingStar. 

In this episode, Steve had shared great insights on User Research in Games; we discussed how user research in games happens, how different it is from the traditional UX research process, and how to synthesise research and convert them into artefacts that are understood across the teams. We then discussed how to apply usability heuristics to video games to make sure they are fun to play with and different ways to measure the success/failure metrics in gaming research? 

Takeaways: What is user research in games? How to make games more fun? Success and failure metric in game user research 

Resources Mentioned by Steve

How To Be A Games User Researcher: https://www.amazon.com/How-Be-Games-User-Researcher-ebook/dp/B08T6BKNMF

Links to more Games User Research resources and community links: https://gamesuserresearch.com/games-user-research-start-here/

Books Steve described:

Just Enough Research - Erika Hall ( https://abookapart.com/products/just-enough-research )

Quantifying the User Experience - James Lewis and Jeff Sauro ( https://www.sciencedirect.com/book/9780123849687/quantifying-the-user-experience )

Think like a UX researcher by David Travis and Philip Hodgson ( http://uxresearchbook.com/ )

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more. 

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Eric L Hu is a strategy director at AKQA, passionate about customer experience and product design in healthcare, mobility, and omnichannel retail. He has led various lives; from performing artist to product manager, commercial photographer to consultant, Eric has worked hard to enable serendipity through the power of surprise — or more simply put — unifying insights across categories where others may see disjointed ideas. Today, he is focused on making brands iconic by becoming irreplaceable and indispensable to the consumer.

In this episode, Eric shared great insights on customer experience and why customer experience matters for healthcare systems. We then spoke on how seamless and hyper-personalisation works in healthcare by leveraging the data and improving the systems. We discussed how to craft consumer experiences for healthcare considering accessibility and inclusive point of view and the various ways to measure the success/failure metrics of a consumer experience.

Takeaways:- How does customer experience work in healthcare, How hyper-personalisation can be done leverage data, Various ways to measure the success/failure metrics of a consumer experience.

Podcasts/Books Recommended by Eric L Hu

Books:

Podcast: 

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge.

This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Joe Stitzlein is a Co-Founder, Executive Creative Director and Type Designer at Stitzlein Studio. He worked with Steve Jobs to define Apple’s photography and packaging standards, and with Michelle Obama to launch her Let’s Move program for healthy schools. I designed iconic identities for Netflix, Nike Flyknit, dwell magazine and Mac OS X and built a global design studio at Google. He had designed typefaces in every major writing system globally and created campaigns that made Nike Free the world’s best selling shoe. 

Before starting Stitzlein Studio, Joe worked as Executive Creative Director for the Google Brand Studio and Senior Global Creative Director at Nike; his work has been featured in Adweek, the AIGA annual, the Annual of the Type Director’s Club, Atlantic Cities, the Annual of the AIA, D&AD, fastcodesign.com and at Cannes, amongst others. 

In this episode, Joe had shared great insights on typography and spoke on what is the difference between a typeface and a font and how to choose a perfect typeface and font pair from millions of available choices. In the latter part, we discussed how we craft typography for accessibility and inclusiveness and ended the show by Joe recommending some tips to young designers on how to start their journey into typeface design and build attractive portfolios. 

Takeaways - What is typography and its importance, How to do correct font pairing, How to craft typography for accessibility and inclusiveness. 

Stitzlein Studio - https://stitzstudio.com

NewsLetter/Books Recommended by Joe Stitzlein

Typewolf 

How to - Michael Bierut

The Martian Chronicles - Ray Bradbury

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more. 

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge.

 This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Ricardo Martins is a Service Design Professor at Savannah College of Art and Design. He is also a researcher and consultant on strategic design, service design, brand management, project management, innovation and Lean Six Sigma, and he has received many global accolades. 

In this episode, Ricardo shared great insights on service design and generating a service blueprint and the few ways to find new promising opportunities while creating a service blueprint. We spoke on how to institute a service design culture in an organisation and various major common challenges while implementing it.

Takeaways- What is service design, Process of Implementing service design culture in an organisation, Challenges in implementing service design 

Ricardo Martins Recommended Books 

Innovation and Its Enemies: Why People Resist New Technologies by Calestous Juma.

Reframing Organizations: Artistry, Choice, and Leadership - Terrence E. Deal

Thinking in Systems: A Primer - Donella H. Meadows

The Fifth Discipline: The Art & Practice of The Learning Organization - Peter M. Senge 

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Tejo Guna, an artist by profession who is a wall muralist and professional doodler, conducts various workshops across India to help bring people's creativity. He also doodled at various live events like the Under 25 Summit, TEDxMahindra École Centrale, Sunday Soul Sante, and a Microsoft product camp event. Tejo describes his style as a blend of sketching and doodling, and he loves to use pens and markers. 

In this episode, Tejo shares great insights on Doodling and helps us understand what is doodling and what is the process of creating such wonderful pieces of art. We then discussed how to come up with Ideas to doodle and find inspiration from our surroundings. In the latter part, we discussed how to communicate a story or a narrative using doodling as a medium. 

Takeaways- What is doodling? How to come up with ideas to sketch, Storytelling via doodling

 Tejo Guna Recommended Books

Freehand Figure Drawing for Illustrators: Mastering the Art of Drawing from Memory  - W. D. Ross

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all.

Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Brittney Mills, Ph.D is a UX researcher currently working at Twitter as Senior Research Manager and an Adjunct Associate Professor at Columbia University in the City of New York. Previously, Brittney worked with companies like Dropbox, MTV, Discovery Inc, Viacom, Insight Strategy Group, and Play Science. 

In this episode, Brittney had shared splendid views on How to sell sights and how insights play a major role in research. Then we discussed the various UX research methods researchers use to refine these insights and know which insights matter in a gigantic pool of data. We then spoke on how to measure a design impact and sell insights across the organisation. 

Takeaways: What are Insights? Various methods to extract insights and how to classify them, How to measure a design impact. 

Brittney Mills Recommended Books:

The Design of Business by Roger Martin

Data Story by Nancy Duarte

The Field Guide to human-centred Design by IDEO.org

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all.

Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Sydney Hardy is an Automotive Designer presently working at Audi, and previously he had worked with General Motors, Porche, Peugeot and Akka technologies. He has also been awarded BMW Young Designer Challenge and Interior Motives Design Awards. 

In this episode, Sydney had shared great insights on transportation design and ha shared his journey working across different brands and suggested top skills that helped him differentiate from other transportation designers out there. We later discussed where he usually finds his inspiration for new design projects and how his culture influenced his designs. In the latter part, we discussed how much does he think pandemic will influence the transportation industry? What will be the additional design considerations for automobiles? 

Takeaways: What is a Transportation designer. How to differentiate and grow as a transportation designer. How has pandemic influenced the industry?  

Sydney Hardy Recommended Books: 

That will never work - Marc Randolph

Outliers - Malcom Gladwell

Eat that frog - Brian Tracy

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all.

Nodes of Design is a non-profit and self-sponsored initiative by Tejj.