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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.

Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box. 

Links:

• Lukas on LinkedIn
• Lukas Vermeer
• Democratizing online controlled experiments at Booking.com paper

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.

In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. 

Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.

Juliana's insights and inspirational stories offer valuable lessons for anyone looking to  stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.

Links:

• Juliana's LinkedIn
• Juliana's blog
• Media.Monks

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.

Key highlights of this episode include:

• The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media campaigns.
• Common mistakes in landing page design and how to avoid them.
• The differences between standard web design and conversion-focused design.
• Essential principles of conversion design, such as trust and credibility, social proof, and objection handling.
• Insights into the challenges and successes of growing a CRO agency over 12 years.
• The exciting recent milestone of ConversionWise's acquisition and the future plans for the agency.

Don't miss out on all this knowledge!

Links:

• Oliver's LinkedIn
• ConversionWise

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast in which smart people talk to you about better online experiences. 

Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation.

Tune in to hear Carolyn discuss:

• The concept and inspiration behind the "Hybrid One Reader" strategy.
• Practical applications and success stories from Boxcar Agency.
• Non-obvious tips for becoming a better copywriter.
• The importance of focusing on user experience and logical arguments in copywriting.

Whether you’re a marketer, copywriter, or business owner, this episode is packed with insights on creating effective, conversion-oriented marketing strategies. Don't miss out!

Links:

• Carolyn's LinkedIn
• Boxcar Agency
• JTBD Mapping template

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable populations. 

Georgia also discusses how being trauma-informed and incorporating creativity can enhance research outcomes. 

Don't forget to sign up for the Women in Experimentation Summit on June 6th, where Georgia will be opening the event with her talk on "Do No Harm: Research and Experimentation with Vulnerable Populations." 

Links:

• Georgia's LinkedIn
• Women in Experimentation Summit

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Tune in for a fun conversation and don't forget to rate and review the episode!

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization. 

We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers practical advice for businesses of all sizes. 

If you want to learn about the "real CRO" this episode i for you. It will help you understand how to improve your online experiences through effective CRO strategies.

Links:

• Haley's LinkedIn
• Chirpy - Not Just CRO Agency

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.

Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.

The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.

Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.

The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.

Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.

Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.

Episode links:

• Automate to Win
• Shawn's LinkedIn
• Free Automation Quiz

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.

In this one I welcome back Craig Sullivan and Iqbal Ali to discuss generative AI and its applications in experimentation and CRO.

Craig and Iqbal explain how generative AI can revolutionize the way we approach product design and user experience. They emphasize the importance of starting with small steps and experimenting with AI tools to enhance human creativity and problem-solving.

Craig highlights the need to jump in and start experimenting, and shares his thoughts on maintaining human connection in an AI-driven world. Iqbal provides his perspective on the right and wrong ways to integrate AI into experimentation workflows, stressing the significance of keeping the human element at the forefront.

If you work in CRO, UX, or experimentation and want to learn how AI can elevate your work, this episode is a must-listen. Plus, get a sneak peek into their upcoming workshop at Experimentation Elite and how you can get involved.

Links:

• Craig's LinkedIn
• Iqbal's LinkedIn
• Experimentation Elite
• AI Playbook

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nohacks.show
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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.

In this episode, we have Erin Weigel, a UX expert, principal designer, and senior design manager joining us to share her unique journey from managing a toy store to becoming a leader in the field of experimentation and design. Erin reveals how her playful and inquisitive nature led her to groundbreaking design strategies, and why she believes experimentation is at the core of learning and innovation.

Erin also gives us a sneak peek into her upcoming book and the workshop she'll be hosting at Experimentation Elite on June 11th. She goes into the importance of understanding statistical concepts, designing effective experiments, and making data-driven decisions. With over 15 years of experience, Erin’s insights are both educational and entertaining, making complex topics accessible and fun.

Listen in as Erin discusses her favorite toy for budding experimenters, shares stories from her time at Booking.com, and as we come up with a fascinating new show idea. Plus, don’t miss her tips on how to stay motivated and the challenges she faced while writing her book.

"Be Kind and Make Things Better"

Links:

• Erin's LinkedIn
• Erin's website
• Experimentation Elite
• Design for Impact book
• The Good Experimental Design toolkit

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate about experimentation and CRO.

We discuss Bhav's workshop, "An Experimenter's Guide to the Galaxy," where he will cover everything from hypothesis generation to post-experiment analysis. Don't miss this chance to gain valuable insights and practical advice from one of the industry's leading voices.

Join us as Bhav discusses the unique blend of newcomers and seasoned practitioners at Experimentation Elite, and what makes it so special. He also goes into the evolution of CRO and experimentation, comparing the generalist approach of the past to today's more specialized landscape. Bhav then highlights the importance of building a strong network and shares tips on how to navigate the industry, whether you're a seasoned expert or just starting out.

Links:

• Bhav's LinkedIn
• Experimentation Elite

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)