By VWO
The podcast currently has 73 episodes available.
We are back with yet another exciting & insightful episode from the CRO Wizards series on the VWO Podcast!
In this series, we speak to top leaders and industry experts about the evolution of CRO, its positive impact on key business metrics, and how you can make data-driven decisions to achieve sustainable, long-term growth.
Our guest for this episode is Sean Clanchy, Managing Director - Swanky Australia (Shopify Plus agency).
During this episode, our host Siddhant speaks to Sean about the growth of CRO, and how it varies from region to region.
Sean also shares some real-life examples from his time working with different eCommerce industries and highlights how CRO professionals must modify their approach based on the region or demographic they are targeting.
In the episode, Sean also talks about the emerging role of AI and shares his predictions on how it will impact conversion rate optimization.
Another important topic that was discussed is the importance of user research as Sean spoke about the various methods he uses to understand the customers and the website experience.
Watch this episode right away to learn more about the strategies, and importance of CRO in today's evolving digital landscape.
00:00 - Start of the episode
03:36 - Sean Clanchy and Siddhant Salil (host) start the conversation
04:02 - Typical day in the life of a CRO professional
05:45 - Choosing career paths and having a natural inclination towards eCommerce
07:57 - Subscription eCommerce and how it differs in various regions
10:21 - Methods of visitor behavior research and adopting an approach of 'Who? What? When?'
12:39 - The correlation between experimentation and personalization
15:39 - An interesting optimization project that Sean managed
19:33 - The relevance of micro-conversion metrics in eCommerce
22:50 - Experimentation in Australia compared to different global markets
26:38 - The role of AI in eCommerce and the impact it will create in the coming years
29:44 - Message for brands who are hesitant to get started with CRO
33:33 - Favorite travel destination
36:13 - Rapid fire round - If you were starting a career in eCommerce today, what would you do differently?
37:20 - A newsletter that every CRO professional must follow
38:00 - 3 books that our audience must read
38:39 - Traveling in Australia
40:01 - If not a CRO specialist, what other profession would you have chosen?
41:05 - One CRO metric that people should stop obsessing over
41:28 - A dream or goal you want to achieve in the next 3 years
42:26 - Sean and Siddhant sign off
Welcome to the debut episode of the CRO Wizards, where we unravel the magic behind Conversion Rate Optimization with the industry's top wizards!
Kicking off our series, we have Jim Martin, the founder and managing director of Align Digital, in New Zealand joining us to share his enchanting insights.
With over a decade of experience in digital marketing, Jim spills the secrets of crafting a powerful experimentation culture and debunks the myths surrounding overrated CRO metrics.
Along the way, he takes us on a nostalgic journey back to the 1990s, offering a glimpse into the early days of digital marketing.
Jim also dives into the exciting role of emerging technologies like AI and machine learning in CRO and recommends a must-follow newsletter for every CRO professional.
Tune in for a fun and enlightening conversation packed with actionable advice, hilarious anecdotes, and everything in between.
00:00 - Start of the episode
01:30 - Jim Martin and Jinal Shah (host) start the conversation
02:38 - What do you love the most about CRO?
04:09 - Starting with Digital Marketing and getting into CRO
06:29 - Conversion Rate Optimization in the 1990s
10:38 - Experimentation techniques to achieve significant CRO improvements
18:03 - Common mistakes made in CRO
23:05 - Managing stakeholder expectations during CRO initiatives
29:40 - Advice for businesses looking to build a culture of experimentation
32:45 - Role of AI and machine learning in CRO
39:38 - CRO landscape in New Zealand
42:55 - Final thoughts
45:05 - Rapid fire round - If you were starting a career in CRO today, what would you do differently?
45:50 - A newsletter that every CRO professional must follow
47:04 - Book recommendations
47:38 - Go to travel destination in Switzerland
48:22 - One thing that AI will replace in the next 3 years
50:18 - If not a CRO specialist, what other profession would you have chosen?
50:51 - One CRO metric that people should stop obsessing over
54:03 - A dream or goal you want to achieve in the next 3 years
54:50 - Jim and Jinal sign off
Unlock the full potential of your eCommerce business with our latest podcast episode featuring expert insights from Jacob Fairclough.
This episode is a must-listen for anyone looking to measure the effectiveness of their eCommerce campaigns, maximize ROI from AdWords, and ensure their ads and product pages present a cohesive message.
In this episode, Jacob dives deep into why understanding and optimizing your eCommerce strategies is crucial for business success.
He provides actionable advice on how to measure the effectiveness of your campaigns, ensuring that every dollar spent contributes to your bottom line.
Discover how to get the most ROI out of your AdWords campaigns by leveraging advanced tactics and search data to optimize your shopping feed.
Jacob also shares his secrets on writing compelling ad copy that captures attention and drives conversions.
He emphasizes the importance of optimizing ads for mobile, a critical component given the increasing number of mobile shoppers.
Learn how to improve conversion rates not just on your product pages, but also on category pages, ensuring a seamless and effective customer journey from the first click to the final purchase.
One of the highlights of this episode is Jacob’s discussion on optimizing remarketing strategies for success.
By targeting previous visitors with tailored ads, you can significantly increase your chances of converting them into loyal customers.
He also covers the best practices for driving visits to the checkout page, a crucial step in reducing cart abandonment and boosting sales.
Whether you're a seasoned marketer or just getting started, this episode is packed with valuable insights to help you elevate your eCommerce game.
Tune in to learn how to create cohesive messaging across your ads and product pages, making sure your brand stands out in a crowded market.
Welcome to another insightful episode of our podcast, where we dive deep into the intricacies of digital touchpoints and their pivotal role in enhancing the customer journey.
In this episode, we sit down with João Corona, Customer Success Manager at Pipefy, to explore how incremental improvements and strategic automation can transform your business processes.
Key Insights:
Migrating to a Workflow Platform: Discover the first step towards efficient automation by transitioning your processes to a robust workflow platform. João explains how this move can help you pinpoint areas in need of improvement, setting the stage for a streamlined operation.
Starting Small with Automation: Learn the importance of making small, manageable changes once you’ve migrated. These minor tweaks can lead to significant enhancements in your workflow, paving the way for more substantial automation efforts down the line.
Automating Communication: Efficient communication is crucial for any business. João discusses how automating communication between stakeholders not only boosts efficiency but also ensures that requests are directed to the right departments, minimizing delays and errors.
Data Protection Compliance: In an era where data privacy is paramount, João emphasizes the necessity of complying with data protection laws like GDPR and CCPA. He highlights how many automation tools come with built-in compliance features, making it easier for businesses to adhere to these regulations while personalizing customer experiences.
Continual Adaptation and Improvement: João sheds light on the importance of continually refining your processes based on feedback and results. He warns of common pitfalls in automation and offers practical solutions to overcome them, ensuring your business remains agile and efficient.
Delving into A/B Testing:
By forming hypotheses based on qualitative and heuristic analysis data, you can make informed decisions that enhance customer satisfaction and drive business success.
João’s expertise in automation and customer lifecycle management offers valuable insights for businesses looking to leverage technology to improve their processes.
Tune in to learn how small, strategic changes can lead to significant improvements, the benefits of automating communication, and the critical role of compliance in today’s data-driven world.
In this insightful episode, we sit down with Web Analyst Anastasia to explore how businesses can turn uncertainty into opportunity.
Anastasia shares invaluable insights on the importance of maintaining marketing and growth activities during challenging times, emphasizing that scaling back can result in losing precious market share.
Throughout the episode, Anastasia underscores the critical role of data and experimentation in understanding real user behavior. She delves into how businesses can use these insights to craft tailored strategies that mitigate risks and support informed decision-making.
Anastasia introduces us to Convergent’s Optimization Wheel, a powerful framework for data-driven optimization.
By prioritizing hypotheses, running targeted experiments, and collecting actionable data, businesses can focus on implementing positive changes while eliminating negative ones.
One of the key takeaways from the discussion is the importance of understanding the impact of small versus large changes in conversion rate optimization (CRO) testing.
Anastasia explains that while larger changes can yield faster results, smaller, more targeted adjustments are often crucial for fine-tuning specific metrics.
The choice between small and large changes should align with your specific goals and customer needs. Anastasia also advocates for a mindset of continuous learning and experimentation.
By being open to trying new approaches and seeking expert help when needed, businesses can enhance their CRO strategies and drive growth.
She encourages listeners to stay updated by attending webinars and educational events, ensuring they remain at the forefront of industry developments.
Tune in to this episode for a deep dive into how data-driven experimentation can transform your business strategy.
Join us in this episode of the VWO Podcast as we sit down with Darrell Williams, the innovative Founder of Growth Hack Guides.
Dive into the world of UX design and conversion rate optimization as Darrell shares his expert insights on applying Hicks Law to enhance user experiences and significantly boost conversion rates.
In this episode, Darrell discusses the powerful PIE model for prioritization, a strategy that evaluates Potential, Importance, and Ease to help you determine the most effective actions to take.
Whether you’re a seasoned marketer or just starting, understanding this model will empower you to tackle tasks more efficiently and achieve impactful results with minimal effort.
Darrell highlights the critical role of iterative testing in improving conversion rates. By prioritizing high-velocity testing, you can swiftly identify what works best for your audience, allowing you to convert visitors at a higher rate.
Darrell emphasizes that while testing many elements is crucial, maintaining the quality of these tests is equally important.
Segmentation is another key topic covered in this episode. Darrell explains how creating personalized experiences for different user segments can lead to higher conversion rates.
By understanding and addressing the unique needs and behaviors of each segment, you can tailor your approach to maximize engagement and conversions.
Adopting a "fail fast and fail often" mindset is another cornerstone of Darrell's strategy. This approach encourages rapid learning from mistakes, enabling you to make necessary adjustments quickly and stay ahead of the competition.
Throughout the episode, Darrell encourages listeners to leverage VWO’s tools to gain deeper insights into user behavior and optimize their conversion strategies effectively.
These tools can help you understand your audience better, refine your testing processes, and ultimately improve your conversion rates.
Tune in to this episode to learn actionable strategies and tips from Darrell Williams, and start transforming your UX design and conversion optimization efforts today.
Welcome to our latest podcast episode, where we dive deep into how B2B marketers can achieve more with less.
In today's competitive business landscape, marketers must drive more pipeline and revenue while making a significant impact on their organizations.
This episode will show you how fostering an experimentation culture can help you deliver real results and maximize your B2B revenue pipeline.
Join us as we explore the importance of consistently trying new strategies and discovering what works best for your business.
We'll highlight the value of a safe experimentation culture within your organization, allowing you to use the right tools and data to make informed decisions. By adopting an experimentation mindset, you'll be better equipped to drive demos and revenue through your website, ultimately boosting your bottom line.
Throughout the session, we'll discuss how to effectively use experiments and optimizations to enhance your marketing efforts.
You'll learn practical tips on experimenting with content at every stage of the buyer's journey, from driving traffic and generating leads to securing demos and increasing revenue.
Our goal is to provide you with actionable insights that can help you achieve sustainable growth and success in your B2B marketing endeavors.
Key takeaways from this episode include:
The importance of fostering a safe experimentation culture within your organization.
How to leverage experiments and optimizations to drive website demos and revenue.
Strategies for experimenting with content across all stages of the buyer's journey to increase traffic, leads, demos, and revenue.
By the end of this episode, you'll have a clear understanding of how an experimentation culture can transform your B2B marketing strategy.
You'll be equipped with the knowledge to implement new tactics, measure their effectiveness, and continuously improve your marketing efforts to drive real business results.
Don't miss out on this valuable episode filled with expert advice and practical tips to help you excel in B2B marketing.
Tune in now to learn how you can leverage experimentation to maximize your B2B revenue pipeline and achieve more with less.
Discover the secrets to creating an exceptional customer experience in our latest podcast episode!
Come along as we dive deep into the world of e-commerce with industry pros Chris Andrew from 10XL and Cole Armstrong from NeuroSpot.
Find out why experimenting with different approaches is crucial for any thriving business, and pick up tips on how to give your mobile customers the best experience possible.
But wait, there’s more!
Take a fascinating journey into behavioral science and learn how understanding your customers' psychology can transform your design approach.
From crafting captivating product descriptions to weaving brand storytelling into every interaction, our experts spill the beans on how to win hearts and minds in the digital age.
Packed with real-world examples and practical advice, this episode gives you the tools to craft unforgettable customer journeys.
Discover the significance of design accessibility and uncover the impact of small tweaks, like a persistent 'add to cart' button, on your business's success.
Join us as we challenge conventional KPIs and redefine what it means to deliver outstanding customer experiences.
Whether you're just starting or a seasoned marketer, this podcast is your roadmap to unlocking your brand’s full potential.
Tune in to the VWO Podcast for expert insights, relatable examples, and actionable strategies that will elevate your business to new heights. Don't miss out on this chance to revolutionize your approach to customer experience!
The final episode of the 'Women In CRO' series is here!
Join us for a super fun conversation on the VWO Podcast with our special guest Erin Weigel.
With more than a decade of experience in design and experimentation, Erin is here to talk about her journey, dreams, ambition, and the importance of kindness.
Joined by our host Shilpa Bharti, Erin shares her thoughts on the future of CRO and also offers some crucial advice for those who are starting out in experimentation.
During the episode, Erin talks about the need for inclusivity in every field and also explains how we can make things a little fun for someone who wants to know more about the CRO industry.
Check out this engaging conversation on the VWO Podcast and let us know your thoughts!
CRO work is a lot like detective work!
Don't believe us?
Ask Tracy Laranjo who recently appeared on the VWO Podcast and shared some really cool insights about CRO, AI, and cringe reality shows.
Welcome to episode no. 17 of the 'Women In CRO' series - a special program where we speak to women who are not only driving the industry but are also building a platform that encourages inclusivity and diversity.
Tracy Laranjo is a CRO strategist and user researcher with 8 years of digital marketing expertise.
In this episode, Tracy speaks to our host Jomol Varghese about how she happened to join the CRO industry and why she loves experimentation.
She talks about the evolution of CRO and explains why optimizers should not be worried about the impact of Gen-AI.
Moreover, Tracy also sheds some light on the issue of low female representation in leadership roles and shares how organizations can fix it.
Tune in to this fun conversation from the Women In CRO series by the VWO Podcast and let us know what you think about the episode.
(00:00) - Start of the episode
(03:55) - Tracy Laranjo & Jomol Varghese (host) begin the conversation
(04:43) - Childhood aspirations and wanting to become a detective
(06:43) - Preparing for podcasts
(08:19) - Joining the CRO industry and becoming a part of Experiment Nation
(12:08) - Dealing with pushback and why you need to ask more questions
(16:15) - Taking on new challenges and working with clients from different industries
(19:20) - Why failed experiments are sometimes more valuable than successful ones
(21:48) - Most memorable win
(25:57) - Future of CRO and why freshers need to try different roles
(36:29) - Advice for women who are trying to build a career in CRO
(38:10) - Surprise 'rapid fire' round
(52:20) - Tracy & Jomol sign off
The podcast currently has 73 episodes available.