Join us on the latest episode of The CRO Hour series! 🎧

Our host Subho sits down with Thomas Hein, Research & Insights Lead at REO Digital, who brings years of experience in psychology and user research. 🎯

Known for his clear, actionable approach to problem-solving, Thomas dives into the nuts and bolts of what makes user research impactful in today’s fast-paced CRO landscape. 

Thomas also holds a PhD in Psychology from Goldsmiths, University of London, which adds a strong foundation to his research expertise. 📚

Thomas dives into:

🔍 Top research methods and tools like session recordings, and user testing

🧠 Key psychological factors that drive online behavior💡 How to turn complex research findings into clear, digestible insights 

🤖 How AI fits into the CRO process and what it means for the future of UX research

📈 Low-hanging fruits to kickstart user research

Prepare for a conversation packed with practical advice, expert insights, and a fresh look at the tools and techniques that make research a game-changer in CRO.

🎙️ Tune in now and elevate your CRO game!

[00:00] A quick sneak peek into the episode

[02:19] Thomas and Subho kickstart the conversation

[03:20] Early aspirations and whether entering CRO was always the plan

[04:52] Process of conducting research and collecting insights at REO

[07:09] Tools used for conducting research

[08:38 ]Exploring the role of technology, people, and processes in driving CRO success

[10:42] Psychological factors that impact how users make choices online

[15:29] Surprising behavioral insights Thomas discovered while doing user research for clients

[19:17] Simplifying complex findings for the team to understand and act on

[22:54] Key steps for transitioning from collecting insights to developing a robust research capability

[27:46] Current state of digital accessibility among UK and European businesses

[33:48] Impact of AI on research and its role in the overall CRO process

[40:52] Low-hanging fruits businesses should focus on for leveraging research and insights

[46:14] Rapid-fire round - Go-to travel destination in Europe

[46:28] One thing you would do differently if you were starting a career in CRO today

[46:54] Books that you would recommend to VWO Podcast listeners

[49:03] One CRO metric people should stop obsessing over

[49:48] One thing AI will replace in the next 3 years

[50:42] If not a CRO specialist, what other profession would you have chosen?

[51:54] A dream or goal you want to achieve in the next 3 years

[53:12] Final thoughts or messages to share with the audience

[53:53] Thomas and  Subho sign off

We’re back with another exciting episode of The CRO Hour! 🎉

Our host Shilpa Bharti sits down with André Morys, the visionary CEO and Founder of konversionsKRAFT. 

With 26+ years of experience in the field, André has been a driving force in the evolution of CRO, guiding a talented team of 80+ consultants, designers, and conversion experts in the D-A-CH region.

André’s expertise lies in merging qualitative research, consumer psychology, and behavioral economics with data-driven experimentation to deliver remarkable results for enterprise clients. 

Driven by a personal mission, André is dedicated to sharing his wealth of knowledge on developing impactful optimization hypotheses that lead to remarkable growth in eCommerce. 🚀

As a certified storyteller for influence, André brings a unique perspective that’s both insightful and engaging. 

In this episode, he covers:

This episode is filled with actionable insights and expert strategies that can elevate your approach to digital growth!

Tune in now! 🎧

[00:00] A quick sneak peek into the episode

[02:20] André and Shilpa kickstart the conversation

[04:04  André’s initial career plans and how they led him to the world of CRO

[05:12] Key milestones in the evolution of CRO

[08:47] Understanding the CRO maturity of enterprise clients 

[11:30] Choosing between experiments and feature flags for major website changes

[12:55] Overview of André’s impactful book, Conversion Optimierung

[15:07] Fostering a user-focused culture in research and testing

[19:11] Aspects of CRO that deserve more attention, especially in Europe

[23:12] How AI is transforming research and testing

[30:51] Key insights from a recent test 

[34:06] Best piece of advice André has received in his career

[36:04] Rapid-fire round - One thing you would do differently if you were starting a career in CRO today

[37:20]] A newsletter that every CRO professional must follow.

[37:54] Books that you would recommend to VWO Podcast listeners

[39:05] Go-to travel destination in Europe

[39:26] One thing AI will replace in the next 3 years

[39:50] If not a CRO specialist, what other profession would you have chosen?

[40:19] One CRO metric people should stop obsessing over

[41:11] A dream or goal you want to achieve in the next 3 years

[41:56] Final thoughts or messages to share with the audience

[42:07] André and Shilpa sign off

Welcome to the premiere episode of The CRO Hour, a brand-new series brought to you by the VWO Podcast!

We're excited to commence this series with an exceptional guest, Mark Verbeek, CRO Director at Dentsu Benelux, alongside our host, Jomol Ensy Varughese! 🚀

With over 10+ years of experience in growth marketing, Mark shares his expertise in driving results through rapid experimentation and managing complex projects across the finance, e-commerce, and digital marketing industries. He uses data-driven strategies to achieve impressive outcomes. 📈💡

In this episode, Mark dives into:

✅ Cutting-edge CRO strategies across various media channels

✅ The evolving landscape of consumer behavior in CRO

✅ How AI is transforming CRO strategies

✅ Tips for ensuring test result accuracy

This episode promises to offer valuable insights to boost your CRO efforts. 

Join us on this exciting journey as we explore the ever-evolving landscape of conversion rate optimization with Mark Verbeek!

Follow now to stay updated on future episodes. 🎙️

[CRO Hour, Growth Marketing, Conversion Optimization, CRO Strategies, B2B Podcast, AB Testing, CRO Tips, VWO Podcast]

Timestamps: 

[00:00] A quick sneak peek into the episode

[02:01] Mark and Jomol kickstart the conversation

[02:53] Something exciting currently in the works

[03:38] Favorite aspect of working in the CRO industry

[04:52] Dentsu's use of CRO for long-term success with media companies

[07:22] CRO strategies for omnichannel experiences

[09:40] A successful experiment and the key factors that contributed to its success

[11:36] Going beyond A/B testing and understanding the role of user research

[13:47] Consumer behavior trends influencing CRO strategies

[17:23] Challenges in onboarding clients and identifying their CRO needs

[19:48] CRO maturity level among businesses in the Netherlands 

[21:07] Leveraging AI to craft optimization strategies for clients

[23:26] Precautionary measures to ensure test results are accurate

[25:45] An aspect of CRO that more businesses should take seriously

[28:35] Final thoughts or messages to share with the audience

[30:17] Rapid-fire round - One thing you would do differently if you were starting a career in CRO today

[30:45] A newsletter that every CRO professional must follow.

[31:02] Books that you would recommend to VWO Podcast listeners

[31:55] Go-to travel destination in Europe

[32:21] If not a CRO specialist, what other profession would you have chosen?

[32:56] One thing AI will replace in the next 3 years

[33:36] One CRO metric people should stop obsessing over

[34:22] A dream or goal you want to achieve in the next 3 years

[35:02] Mark and Jomol sign off

In this episode of the CRO Wizards series, we’re joined by Sorab Del Rio, Experimentation Director at EssenceMediacom Australia.🎙️

With two decades of direct response and digital marketing expertise, Sorab has worked with renowned brands Time Life, P&O Cruises, Samsung, Pizza Hut, Lexus, and Subaru. 

His journey spans diverse sectors including finance, tourism, and eCommerce, and he brings a wealth of knowledge on testing, CRO, and brand strategy.

In this episode, Sorab chats with our host Jinal Shah about key topics like:

But that’s not all! Sorab’s creativity extends beyond CRO, he’s also the writer and publisher for Silver Fox Comics. He shares his love for storytelling and how it drives his creativity! 🦸‍♂️💥

Tune in now for some amazing CRO strategies to drive business growth.

[00:00] A quick sneak peek into the episode

[02:27] Jinal and Sorab kickstart the conversation

[03:41] Plans or goals for the week ahead

[04:23] Initial thoughts on being invited to the podcast

[05:00] Realizing his passion for experimentation

[16:57] Role of user research in successful CRO programs

[26:25] Approaching failed tests versus successful tests

[34:21] Combining experimentation and personalization for growth

[35:16] Client maturity regarding experimentation in Australia

[43:00] Writing comic books and crossover with CRO

[46:40] Common mistakes brands should avoid in CRO

[54:32] Testing and improving interactions across omnichannel journeys

[1:00:32] Leveraging SEO and CRO together for better results

[1:02:34] Businesses using CRO to boost sales rather than validating ideas and hypotheses

[1:04:46] Differentiating CRO agencies from business consultants and strategists

[1:06:24] Transitioning from direct response marketing to brand-focused companies

[1:12:56] Final thoughts for the audience

[1:15:02] Rapid-fire round - One thing you would do differently if you were starting out in CRO today

[1:18:30] Newsletter every CRO professional should follow

[1:19:04] Book recommendations

[1:19:39] Favorite travel destination in Australia

[1:19:59] Potential impact of AI in the next 3 years

[1:22:01] Alternate career path if not in CRO

[1:22:18] One CRO metric people should stop obsessing over

[1:23:22] Dream or goal for the next 3 years

[1:24:06] Jinal and Sorab sign off

In the latest episode of the CRO Wizards series, we are joined by Emma Orton, CRO Specialist at Super Retail Group, the driving force behind well-known brands like Supercheap Auto, Rebel, BCF, and Macpac. 

Emma Orton dives into effective strategies for optimizing retail conversions.

Also, Emma shares key insights into identifying critical yet often-overlooked data points in test analysis, avoiding common A/B testing pitfalls, and leveraging psychology to gain a distinct advantage in CRO strategies.

Tune in for expert tips from one of the most prominent leaders in the CRO industry!

Welcome to the latest episode of the CRO Wizards podcast! 

Joining us for this episode is Matthew Pezzimenti, founder and director of Conversion Kings, and he is joined by our host Jinal Shah for another engaging conversation. 

With over 10 years of experience optimizing digital experiences, Matthew has helped brands across Australia and Singapore achieve exceptional growth through his data-driven optimization strategies.

Matthew shares insights on:

Tune in to discover essential tips and expert advice.

00:00 - A quick sneak peek into the episode

02:40 - Jinal and Matthew kickstart the conversation

04:09 - Overview of a typical day for a CRO professional

07:20 - Unique strengths and challenges of running experiments with small and large enterprise brands

11:58 - Connecting Quantitative data with Qualitative insights for stronger hypotheses

15:03 - Data analysis and gathering learnings from tests that did not perform well

20:35 - Balancing data-driven decisions with creative strategies in CRO efforts

21:58 - Frameworks for creating creative strategies for CRO

24:22 - The importance of testing more to stay competitive, and common challenges brands face

27:10 - Capabilities beyond experimentation needed for scaling optimization

30:12 - Building a CRO community in Australia

33:21 - Common mistakes companies make in their CRO strategies

41:08 - Finding common ground with clients when there are differing ideas

43:11 - The impact of AI and machine learning on CRO

49:26 - Unlearning previous experimentation approaches

54:14 - Rapid fire round - Key insight on what to do differently when starting a career in CRO today

55:16 - A newsletter that every CRO professional must follow

56:43 - 3 books that you would recommend to our listeners

59:04 - What’s your go-to travel destination in Australia?

59:35 - One thing that AI will replace in the next 3 years

1:02:01 - An alternative profession if not in CRO

1:02:40 - One CRO metric that you wish people would stop obsessing over

1:03:02 - A dream or goal you want to achieve in the next 3 years

1:03:55 - Jinal and Matthew sign off

In this episode of the CRO Wizards series, our host Siddhant Salil chats with Benni Lucas, Head of Marketing Technology at Resolution Digital, an agency based in Australia.

Benni shares how he uses marketing automation to boost conversion rates and tailor CRO strategies for B2B and B2C clients.

Plus, hear how he’s helping brands thrive in a cookieless world and which skills are key to leading a digital team.

Tune in for a session packed with actionable takeaways.

00:00 - A quick sneak peek into the episode

02:11 - Siddhant and Benni kickstart the conversation

03:49 - Sharing something exciting currently in the works

04:31 - Recent developments or trends in CRO

07:27 - Leveraging marketing automation to boost conversion rates

11:35 - Different CRO approaches for clients at varying growth stages

18:05 - Collecting and interpreting data to identify conversion rate bottlenecks

22:15 - Helping clients adapt to a cookieless world

28:03 - Using attribution models to measure the impact of CRO initiatives

31:06 - Essential personal qualities for leadership success

34:43 - Staying updated with the latest trends and best practices in CRO

39:05 - Plans for self-care or relaxation after the recording

40:03 - Rapid fire round - If he was starting a career in CRO today, one thing Benni would do differently

40:35 - Must-follow newsletters for CRO professionals

40:53 - Recommended books for listeners

41:18 - Benni’s go-to travel destination in Australia

41:45 - Predictions for what AI will replace in the next 3 years

42:09 - Alternative professions Benni might have pursued

42:38 - A CRO metric people should stop obsessing over

43:04 - A dream or goal Benni aims to achieve in the next 3 years

43:32 - Siddhant and Benni Lucas sign off

In the latest episode, our host Siddhant Salil speaks to Shantelle Lai, a seasoned digital optimization consultant based in Australia. 

Shantelle brings a wealth of experience and actionable insights to the table and shares her proven strategies for turning casual visitors into loyal customers. 

With her expertise in user insights and digital personalization, Shantelle offers practical strategies for businesses of all sizes.

Before going independent, Shantelle led the digital optimization team at Conversionry, where she honed her skills in delivering top-notch CRO strategies and experimentation consulting.

Whether you're a seasoned CRO pro or just starting out, this episode is packed with valuable insights and actionable advice.

[00:00] A quick sneak peek into the episode

[02:08] Siddhant and Shantelle kickstart the conversation

[03:56] Eliminating opportunity costs

[06:37] Combining quantitative and qualitative research

[09:05] Overcoming cognitive biases

[11:53] Analyzing test results

[13:51] AI and personalization

[16:26] CRO maturity in Australia

[18:07] SEO and CRO: Integrating strategies or keeping them separate

[20:06] Mastering a skill instantly 

[21:56] Rapid fire round - Key insight on what to do differently when starting a career in CRO today

[22:56] A newsletter that every CRO professional must follow

[23:20] A book that you would recommend to our listeners

[24:14] Go-to travel destination in Australia

[24:40] One thing that AI will replace in the next 3 years

[25:34] One CRO metric that you wish people would stop obsessing over

[25:50] A dream or goal you want to achieve in the next 3 years

[26:26] Siddhant and Shantelle sign off

Welcome back to another exciting addition to the CRO Wizards series! 🎙️ 

In this episode, Jinal Shah (host) is joined by Nitish Soman, who’s here to share his wealth of knowledge on all things product management and CRO. 🌟

With a deep-rooted expertise spanning over 12 years, Nitish has been instrumental in driving digital performance at Thryv, where he oversees the strategy for websites that attract over 5 million monthly visitors. 

He’s a master at crafting and executing marketing products, consistently delivering impressive results—including an ROI that’s brought in over 60K direct customers.

In this engaging conversation, Nitish opens up about his strategies for harnessing data, embracing experimentation, and refining user research to build standout products. 

Whether you want to align your team around a cohesive product strategy or avoid the common pitfalls of product experimentation, this episode is packed with valuable takeaways. 📈

00:00 - A quick sneak peek into the episode

02:10 - Jinal and Nitish kickstart the conversation

03:06 - Sharing something exciting currently in the works

04:05 - Using data analysis to inform smarter product decisions

05:12 - Integrating experimentation throughout the product lifecycle

06:55 - Real-world examples of successful product and feature development

09:37 - The critical role of post-launch evaluation and feedback loops

12:00 - Ensuring team alignment with your product strategy

14:03 - Positioning CRO within your business and fostering cross-team collaboration

16:43 - Evolution of Australia’s digital landscape over the past decade

18:34 - CRO market's maturity and future growth potential

20:16 - The impact of AI and machine learning on modern product management

24:14 - Avoiding common pitfalls in product experimentation

30:12 - Final thoughts and messages for the audience

31:50 - Rapid fire round - Key insight on what to do differently when starting a career in CRO today

33:30 - A newsletter that every CRO professional must follow

34:29 - 3 books that you would recommend to our listeners

36:21 - What’s your go-to travel destination in Australia?

37:38 - One thing that AI will replace in the next 3 years

39:45 - An alternative profession if not in product management or CRO

41:30 - One CRO metric that you wish people would stop obsessing over

43:37 - A dream or goal you want to achieve in the next 3 years

45:46 - Jinal and Nitish sign off

The CRO Wizards series is back with yet another exciting episode for you.

In this episode, our host Siddhant Salil speaks to Alisha Conlin-Hurd, CRO expert and Co-Founder of Persuasion Experience, a fast-growing brand that specializes in the 'post click' journey for SMEs.

Alisha and Siddhant have a fun conversation about experimentation, user research, prioritization frameworks, and everything CRO.

During the episode, Alisha shares her thoughts on AI and explains why it should NOT be the only thing driving your CRO campaigns.

She also sheds light on the benefits of the PIE (Potential, Importance, Ease) framework.

Additionally, Alisha shares some key strategies to optimize your sales funnels and offers crucial insights into the various methods of visitor behavior research.

Watch this episode and let us know your thoughts about it.

00:00 - A quick sneak peek into the episode

03:42 - Siddhant and Alisha kickstart the conversation

06:12 - How to get started with CRO?

09:01 - Implementing CRO in industries that follow a longer decision-making process

13:45 - The idea behind 'Lead Machine' workshops and why you must focus on improving your offers and positioning

16:37 - Conducting visitor behavior research for paid campaign landing pages vs website landing pages

22:26 - The rise of AI and why it should NOT drive your CRO strategies

26:54 - Commonly run tests on landing pages and why you should use the PIE method

34:18 - Starting ‘Persuasion Experience’ and the concept of ‘Operation Freedom’

37:23 - One major friction point that users face in conversion funnels

44:16 - Dealing with clients that want fast results

51:56 - 'Surprise' rapid-fire round with Alisha - If you were starting a career in CRO today, what would you do differently?

52: 21 - A newsletter that every CRO professional must follow

52:40 - Book recommendations

53:30 - Go-to travel destination in Australia

54:05 - One thing that AI will replace in the next 3 years

54:44 - If not a CRO specialist, what other profession would you have chosen?

55:50 - One CRO metric that people should stop obsessing over

56:21 - A dream or goal you want to achieve in the next 3 years

56:43 - Alisha and Siddhant sign off