Welcome to our latest podcast episode, where we dive deep into how B2B marketers can achieve more with less.

In today's competitive business landscape, marketers must drive more pipeline and revenue while making a significant impact on their organizations.

This episode will show you how fostering an experimentation culture can help you deliver real results and maximize your B2B revenue pipeline.

Join us as we explore the importance of consistently trying new strategies and discovering what works best for your business.

We'll highlight the value of a safe experimentation culture within your organization, allowing you to use the right tools and data to make informed decisions. By adopting an experimentation mindset, you'll be better equipped to drive demos and revenue through your website, ultimately boosting your bottom line.

Throughout the session, we'll discuss how to effectively use experiments and optimizations to enhance your marketing efforts.

You'll learn practical tips on experimenting with content at every stage of the buyer's journey, from driving traffic and generating leads to securing demos and increasing revenue.

Our goal is to provide you with actionable insights that can help you achieve sustainable growth and success in your B2B marketing endeavors.

Key takeaways from this episode include:

The importance of fostering a safe experimentation culture within your organization.

How to leverage experiments and optimizations to drive website demos and revenue.

Strategies for experimenting with content across all stages of the buyer's journey to increase traffic, leads, demos, and revenue.

By the end of this episode, you'll have a clear understanding of how an experimentation culture can transform your B2B marketing strategy.

You'll be equipped with the knowledge to implement new tactics, measure their effectiveness, and continuously improve your marketing efforts to drive real business results.

Don't miss out on this valuable episode filled with expert advice and practical tips to help you excel in B2B marketing.

Tune in now to learn how you can leverage experimentation to maximize your B2B revenue pipeline and achieve more with less.

Discover the secrets to creating an exceptional customer experience in our latest podcast episode!

Come along as we dive deep into the world of e-commerce with industry pros Chris Andrew from 10XL and Cole Armstrong from NeuroSpot.

Find out why experimenting with different approaches is crucial for any thriving business, and pick up tips on how to give your mobile customers the best experience possible.

But wait, there’s more!

Take a fascinating journey into behavioral science and learn how understanding your customers' psychology can transform your design approach.

From crafting captivating product descriptions to weaving brand storytelling into every interaction, our experts spill the beans on how to win hearts and minds in the digital age.

Packed with real-world examples and practical advice, this episode gives you the tools to craft unforgettable customer journeys.

Discover the significance of design accessibility and uncover the impact of small tweaks, like a persistent 'add to cart' button, on your business's success.

Join us as we challenge conventional KPIs and redefine what it means to deliver outstanding customer experiences.

Whether you're just starting or a seasoned marketer, this podcast is your roadmap to unlocking your brand’s full potential.

Tune in to the VWO Podcast for expert insights, relatable examples, and actionable strategies that will elevate your business to new heights. Don't miss out on this chance to revolutionize your approach to customer experience!

The final episode of the 'Women In CRO' series is here!

Join us for a super fun conversation on the VWO Podcast with our special guest Erin Weigel.

With more than a decade of experience in design and experimentation, Erin is here to talk about her journey, dreams, ambition, and the importance of kindness.

Joined by our host Shilpa Bharti, Erin shares her thoughts on the future of CRO and also offers some crucial advice for those who are starting out in experimentation.

During the episode, Erin talks about the need for inclusivity in every field and also explains how we can make things a little fun for someone who wants to know more about the CRO industry.

Check out this engaging conversation on the VWO Podcast and let us know your thoughts!

CRO work is a lot like detective work!

Don't believe us?

Ask Tracy Laranjo who recently appeared on the VWO Podcast and shared some really cool insights about CRO, AI, and cringe reality shows.

Welcome to episode no. 17 of the 'Women In CRO' series - a special program where we speak to women who are not only driving the industry but are also building a platform that encourages inclusivity and diversity.

Tracy Laranjo is a CRO strategist and user researcher with 8 years of digital marketing expertise.

In this episode, Tracy speaks to our host Jomol Varghese about how she happened to join the CRO industry and why she loves experimentation.

She talks about the evolution of CRO and explains why optimizers should not be worried about the impact of Gen-AI.

Moreover, Tracy also sheds some light on the issue of low female representation in leadership roles and shares how organizations can fix it.

Tune in to this fun conversation from the Women In CRO series by the VWO Podcast and let us know what you think about the episode.

(00:00) - Start of the episode

(03:55) - Tracy Laranjo & Jomol Varghese (host) begin the conversation

(04:43) - Childhood aspirations and wanting to become a detective

(06:43) - Preparing for podcasts

(08:19) - Joining the CRO industry and becoming a part of Experiment Nation

(12:08) - Dealing with pushback and why you need to ask more questions

(16:15) - Taking on new challenges and working with clients from different industries

(19:20) - Why failed experiments are sometimes more valuable than successful ones

(21:48) - Most memorable win

(25:57) - Future of CRO and why freshers need to try different roles

(36:29) - Advice for women who are trying to build a career in CRO

(38:10) - Surprise 'rapid fire' round

(52:20) - Tracy & Jomol sign off

Welcome to another fun episode of the VWO Podcast!

This episode is a part of our special Women In CRO series where we speak to the women driving the conversion optimization industry.

Our guest for this episode is top A/B testing influencer Deborah O'Malley. She is a Google Analytics Certified digital marketer who specializes in Conversion Rate Optimization (CRO).

Joined by host Luiza Senne Ciasca, Deborah speaks about her life as a CEO, a professor, and a mother.

In this episode, Deborah talks about her journey in CRO and sheds light on how she overcame certain challenges in the workplace. She also speaks about the evolution of CRO and shares some interesting predictions for the future of the industry.

Moreover, Deborah shares some useful advice for women who want to build a successful career in this field and talks about the importance of staying motivated.

Tune in to this episode from the Women In CRO series and let us know your thoughts!

(00:00) - Start of the episode

(04:45) - Deborah O'Malley & Luiza Senne Ciasca (host) begin the conversation

(07:06) - Incorporating experimentation into your personal life

(08:40) - Joining the CRO industry and early experiences with experimentation

(11:59) - Developing soft skills and the importance of empathy

(14:35) - Understanding when to use A/B testing

(17:52) - Most memorable success story in CRO and the concept of B/A testing

(23:47) - Advantages & challenges of managing multiple roles

(27:32) - Relationship with mother and working in a male-dominated industry

(32:15) - How businesses can foster inclusivity and encourage women to join the CRO industry

(37:01) - Predictions for the future of the industry and the role of AI in CRO

(41:25) - The concept of multiverse and mastering a new skill

(47:09) - The best advice that Deborah has received

(51:34) - Surprise 'rapid-fire' round

(1:01:42) - Deborah & Luiza sign off

New episode alert!

VWO Podcast is back with yet another super cool episode from the Women In CRO series and this time we have none other than Talia Wolf on the show!

Talia is the Founder and CEO of GetUplift, an organization that optimizes customer journeys with emotion-based experimentation and helps businesses drive higher ROI and growth.

With over a decade of experience in this industry, Talia has not only earned a reputation as one of the most influential experts but has also helped several companies understand their audience better and increase conversions.

She's graced the stages of renowned events such as MozCon, Google, and CTAconf, sharing her expertise on fixing funnel leaks, and driving conversions through emotion-centric strategies.

Joined by host Shweta Sagar, Talia talks about the idea behind starting GetUplift and also explains why businesses should focus more on their customers.

In the episode, Talia sheds some light on how CRO has evolved over the years and talks about how women can grow in this industry.

Also, she shares her thoughts on the future of the industry and the impact of emerging technologies CRO.

Tune in to this episode and let us know what you think about it!

Get ready for an exciting episode from the VWO Podcast!

Through the Women In CRO series, we wish to celebrate the unwavering spirit of the women who are driving the industry and have made it easier for others to join the community.

For episode no. 14, we have the amazing Jacqueline Polanco who is the Director of Product Conversion Rate Optimization at Hear.com.

Jacqueline is a seasoned digital product leader with over 18 years of experience in driving innovation and helping businesses improve conversions.

In this episode, Jacqueline speaks about her journey from a digital marketing strategist to an expert in product management.

She talks about her passion for optimizing customer experiences and also explains the importance of listening to your customers.

Joined by our host Jomol Varghese, Jacqueline talks about the evolution of CRO, the changing mindset of business owners, and the overall impact of AI on the industry.

Moreover, Jacqueline also shares why she joined the CRO industry and offers some crucial advice for women who are trying to build a successful career.

Join us for this exciting conversation and don't forget to check out the other fun episodes from the Women In CRO series on the VWO Podcast.

(00:00) - Start of the episode

(02:37) - Jacqueline Polanco & Jomol Varghese (host) begin the conversation

(08:22) - Experience in CRO and the constant changes in the industry

(10:16) - Driving CRO initiatives and ensuring a seamless experience for the users

(11:50) - Launching the first Facebook Messenger in the Cruise industry

(16:12) - Building a culture of collaboration in your organization

(20:45) - Getting crucial insights about customer behavior from test results

(26:49) - Avoiding assumptions and listening to your customers

(30:31) - The impact of AI on CRO and using it to your advantage

(33:51) - Advice for building a career in conversion rate optimization

(36:00) - Surprise 'rapid fire' round

(49:08) - Jacqueline & Jomol sign off

VWO Podcast is back with another exciting conversation from the Women In CRO series.

Through this special series, we celebrate the women who are driving the CRO industry and speak to them about their lives, challenges, journeys, and struggles.

For episode no. 13, our host Jinal speaks to CRO expert Jyoti Singh. With more than 8 years of experience in the industry, Jyoti has helped various brands boost their revenue and grow their business.

She is the founder of Blue Bagels, a CRO agency in France that leverages data-driven strategies to drive website conversions. As part of the agency, Jyoti helps various brands understand customer motivation to improve the website experience.

In this episode, Jyoti speaks about her first steps in CRO and also talks about some of her biggest wins along with her most important learnings.

Moreover, Jyoti also explains why women should not be too hard on themselves, and should rather take it easy and learn to let things go.

During the episode, she also talks about the role of AI and how the CRO space will evolve in the coming years.

Check out this episode right away and don't forget to watch the other episodes from the Women In CRO series on the VWO Podcast.

(00:00) - Start of the episode

(02:37) - Jyoti Singh & Jinal Shah (host) begin the conversation

(04:57) - The impact of AI and other emerging technologies in CRO

(08:35) - Early career and starting out with digital marketing

(12:11) - What eCommerce businesses need to know about conversion rate optimization

(15:41) - Adapting to evolving customer behavior and the importance of personalization

(20:22) - Most memorable achievement in CRO

(27:13) - Future of CRO and the importance of auto-optimization

(28:17) - Work-life balance and why women should learn to deprioritize

(32:18) - People that inspire Jyoti

(34:15) - Surprise 'rapid fire' round

(39:02) - Jyoti and Jinal sign off

We're back on the VWO Podcast with a special guest!

Episode no. 12 of the Women In CRO series features the founder of UU3 Limited Abi Hough.

With several years of experience in user research and conversion optimization, Abi shares interesting insights about her career, achievements, memories, and predictions for the future of CRO.

Abi joins our host Shilpa Bharti as both wonderful ladies discuss crucial issues like inclusivity, representation, and equal opportunities for women.

Also, Abi shares her thoughts on the role of AI in CRO and explains why we just can't replace the human aspect of user research.

In this episode, Abi talks about the importance of conversion rate optimization and discusses this industry's evolution and future.

Tune in for another exciting conversation and check out more episodes from the Women In CRO series on the VWO Podcast.

(00:00) - Start of the episode

(04:52) - Abi Hough & Shilpa Bharti (host) begin the conversation

(09:01) - Evolution of the conversion rate optimization industry

(14:00) - Why AI won't replace humans?

(16:131) - Speaking at conferences and tips for preparation

(22:30) - Focusing on yourself and being authentic

(24:26) - Initial role as a developer and how it helps with conversion optimization

(28:10) - Dealing with misconceptions and disagreements around CRO

(33:40) - Discovering insights from testing and user research

(37:35) - How to start analyzing session recordings?

(41:06) - Getting better at networking and why having face-to-face conversations is important

(45:39) - How businesses can foster inclusivity and why women need to express themselves more

(53:23) - Predictions for CRO and why customer retention is the 'next big thing'

(58:55) - Advice for newcomers in the conversion optimization industry

(1:06:11) - Surprise 'rapid fire' round

Do we have your attention? It's podcast time!

For the 11th episode of Women in CRO, we're thrilled to have the multi-talented Linda Bustos join us.

Linda is a seasoned CRO expert, entrepreneur, speaker at global events, and contributor to esteemed publications like Forbes.

Join our host, Jinal, as we explore Linda's CRO journey. She began blogging about eCommerce and UX early on and launched her internet career with SEO and PPC.

Leveraging her hands-on experience in CRO from leading companies, Linda has ventured into starting her own agency.

During our conversation, Linda highlighted the significant challenge in CRO, particularly with lean teams, where product development assistance is crucial for trying things out of the box.

She emphasizes the importance of assembling a diverse team with expertise in SEO, social ads, psychology, user behavior, and development for comprehensive solutions.

Inclusivity, she believes, should foster an open environment where everyone feels heard and valued. Moreover, Linda acknowledges the potential of AI in certain areas to streamline analysis but cautions against overreliance on it for decision-making.

Get ready for a multitude of incredible insights coming your way, so stay tuned!

(00:00) - Start of the episode

(02:42) - Linda & Jinal Shah (host) begin the conversation

(03:34) - Inspiration behind pursuing a career in CRO

(05:30) - Rejoining the industry and giving back to the community

(07:38) - Common challenges businesses face when testing

(10:24) - Learning from CRO and how it's related to other fields

(12:39) - Drive your ideas forward with strong soft skills

(14:58) - Suggestions on fostering inclusivity in the CRO space

(17:30) - Inspirational female personalities

(20:02) - Leveraging key strengths for businesses in 2024

(24:26) - Advice for those who want to build a successful CRO career

(25:32) - Surprise 'rapid fire' round

(37:50) - Linda & Jinal sign off