Ready for an exciting ride?

Here comes the electrifying 10th episode of our Women in CRO series, featuring the phenomenal Els Aerts on the VWO Podcast.

In this series, we chat with women CRO experts like Els, who generously share their insights and experiences, making the CRO space more inclusive for everyone.

With 20 years of experience under her belt, Els has assumed various roles, including her current position as Co-founder at AGConsult.Els is refreshingly candid about her passion for research and discovering new insights into user behavior.

She firmly believes in mastering the fundamentals of usability and then tailoring strategies to suit individual brand needs.

Our host, Shilpa, also dives into Els's invaluable tips on networking and engaging with fellow industry peers for the exchange of knowledge.

Els is vocal about challenging stereotypes faced by women, emphasizing the importance of open-mindedness and recognizing everyone's strengths and weaknesses at a personal level, not just based on gender.

And, of course, she shares her perspective on AI, acknowledging its benefits while stressing the irreplaceable value of human thinking and connections.Join us for an enlightening discussion where every minute promises to be a learning experience!

(00:00) - Start of the episode
(02:39) - Els Aerts & Shilpa Bharti (host) begin the conversation
(04:02) - Exciting plans ahead for the day
(04:52) - Reflect on what's been missed from the pre-COVID era and 2024 goals
(08:22) - Inspiration behind Els's journey in the field of CRO
(11:40) - Advice for user research aspirants or CRO aspirants
(13:20) - Exciting user research projects bring fresh learning opportunities.
(14:26) - Optimization based on research for every brand
(16:58) - Experiences of interactions and speaking at events
(18:12) - Educating newcomers about user research and testing importance.
(19:52) - Tips on networking and engaging on LinkedIn
(23:00) - Perspectives on inclusivity for women in the CRO space
(26:14) - Predictions for the future of CRO in the upcoming years
(30:08) - Word of encouragement for moving ahead
(32:21) - Message of Els's TED Talks
(34:32) - 'Surprise' rapid-fire round
(41:45) - End of the episode

Ready for another fun ride on the VWO Podcast?

Joining us for Episode No. 9 of the Women In CRO series is the 'OG' conversion copywriter Joanna Wiebe.

This special podcast series is dedicated to the incredible women who've shaped the CRO space and paved the way for even more women to join the industry.

Joanna Wiebe is the founder of Copyhackers.com, the go-to platform for tutorials, courses, and other marketing resources aimed at helping freelancers, copywriters, startups, and marketers achieve their conversion goals.

With 15+ years of experience, Joanna is a true copywriting Guru. She joins our host Jomol Varghese in this episode to share her journey, aspirations, career plans, and thoughts about the CRO industry.

Joanna is the original conversion copywriter, helping amazing brands like BT, Canva, Glowforge, Intuit, MetaLab, Sprout Social and VWO optimize their copy.

In this episode, Joanna talks about why men in power should be willing to bring more women into leadership positions and sheds light on the lack of female representation at tech events and CRO conferences.

Joanna also shares her thoughts on the impact of AI on copywriting and explains how you can use it to your advantage, rather than avoiding it altogether.

Tune in to this fun and engaging episode from the Women In CRO series and get a chance to learn more about the amazing women who are helping the industry grow.

(00:00) - Start of the episode

(02:45) - Joanna Wiebe & Jomol Varghese (host) begin the conversation

(05:50) - Childhood aspirations and being intrigued by advertising

(08:54) - Evolution of copywriting and how the industry views it

(14:14) - Lack of female representation in CRO and tech

(20:54) - How AI impacted copywriters in 2023 and why their perception has changed in 2024

(26:13) - Convincing brands to build a culture of experimentation

(32:47) - Importance of psychological triggers

(37:12) - Favorite copywriting principles

(41:19) - Biggest challenge in CRO today

(45:55) - Most memorable achievements in experimentation

(54:59) - How organizations can improve female representation and promote inclusivity

(59:48) - Predictions for the future of CRO

(1:04:06) - Being fascinated by the sales process in large organizations

(1:05:53) - Advice for women who want to make it big in CRO

(1:08:07) - Surprise 'rapid fire' round

(1:16:48) - Joanna & Jomol sign off

It's podcast time!

We are back with another insightful conversation from the Women In CRO series and the guest for this episode is CRO expert Alexandra Cîmpan.

This is a special series on the VWO Podcast where we speak to women from the CRO industry about their lives, journeys, careers, aspirations, and important lessons they learned along the way.

Alexandra is one such women leader who has made a name for herself in the CRO space and has a wealth of experience in managing experimentation programs.

She is joined in this episode by Priyanka Kasture, and they both talk about a wide range of topics like starting a career in CRO, dealing with agencies, the right way of running experiments, and much more.

In this episode, Alexandra also sheds light on her brief stint with design and also shares how she continues to do web development.

Moreover, she speaks about setting client expectations and also offers some useful advice for women who wish to join the CRO industry.

Join us for this engaging conversation and listen to more inspiring women like Alexandra in the Women In CRO series by VWO Podcast.

(00:00) - Start of the episode

(02:28) - Alexandra Cîmpan & Priyanka Kasture (host) begin the conversation

(03:37) - Routine before joining webinars or podcasts

(05:26) - Initial career in UI/UX and joining the CRO industry

(07:20) - One of the most memorable achievements in CRO

(11:09) - Helping clients and businesses adopt a culture of experimentation

(12:32) - Key advice for teams that are starting to run experiments

(14:39) - Advice for women to get noticed in a male-dominated industry

(18:09) - Clearing the biggest misconceptions around CRO

(20:36) - Impact of Gen-AI on CRO

(23:01) - People that inspire Alexandra

(26:22) - Why more women should join the CRO industry

(28:59) - Surprise 'rapid-fire' round

(36:08) - Alexandra & Priyanka sign off

Another new podcast episode drops today!

We're excited to have the brilliant Lucia van den Brink joining us, sharing invaluable insights every step of the way.

Lucia is a powerhouse, known for her A/B testing prowess and founding Women in Experimentation, the largest community of female CRO experts with over 500 members.

Learn more about the Women In Experimentation community here: https://increase-conversion-rate-com.ck.page/123f0f78f7

Join our host, Shilpa, as she explores Lucia's journey into the world of CRO, her rise as a LinkedIn superstar, her insights on AI, her predictions for the future of CRO, and more.

Lucia's expertise in app testing and server-side testing offers unique perspectives on overcoming testing challenges, seeking meaningful insights beyond test wins, and implementing innovative data presentation methods.

Did you know Lucia is also an author and a karate champion? She shares how these experiences have shaped her outlook on life and added value to her journey.

Tune in to this episode for profound insights into both CRO and life in general. You won't want to miss it!

(00:00) - Start of the episode

(02:31) - Lucia and Shilpa begin the conversation

(04:30) - About 2024 and starting her own company

(05:03) - Daily routine and being a 'morning person'

(06:25) - Childhood aspirations, studying journalism, and learning Japanese

(07:59) - Hitting 10k followers on LinkedIn and getting started on social media

(12:17) - Growth of AI and why we need to be more human

(15:19) - 'Women In Experimentation' and why female leaders need more representation

(21:38) - Challenges in server-side testing and app testing

(24:54) - Fundamentals & non-negotiables of running tests

(27:25) - Finding time for writing and applying learnings from Karate in her day-to-day life

(28:56) - Predictions about CRO and the role of AI

(32:55) - 'The Beginner's Mind' and advice for women who want to build a career in CRO

(35:55) - Advice to her younger self and the best advice she ever received

(38:13) - Understanding the true meaning of success

(42:06) - Dealing with disagreements or pushbacks from clients

(44:52) - Why more women need to share their perspective

(46:35) - Surprise 'rapid-fire' round

(56:24) - Upcoming conference by Women In Experimentation

(57:07) - End of the episode

It's podcast time!

And joining us for episode no.6 of the Women In CRO podcast is Growth Consultant & Advisor Daphne Tideman.

As part of this special series by VWO Podcast, we invite women leaders from the CRO industry to talk about their journeys, achievements, experiences, challenges, and lessons they learned.

For this episode, we had the exciting opportunity to speak to Daphne Tideman from Growth Waves about her journey so far.

Joined by our host Jomol Varghese, Daphne sheds light on what motivates her and speaks about the challenges she faced in her career.

During the episode, Daphne also talks about running marathons, scaling Kilimanjaro, and her secret love for crocheting!

Apart from this, she also offers some great advice for women who want to make it big in CRO and talks about how they can separate themselves from the crowd. Finally, Daphne also talks about how women in the CRO space inspire each other to grow and achieve great things.

Tune in to this exciting episode of the Women In CRO series by VWO Podcast and let us know what you think about it!

(00:00) - Start of the episode

(02:11) - Daphne Tideman & Jomol Varghese (host) begin the conversation

(03:46) - Daphne's morning routine

(06:42) - Joining the industry and journey in Growth + CRO so far

(08:58) - Explaining the relevance and importance of 'Growth' to people

(10:00) - Defining business success

(13:21) - Daphne's biggest achievement

(16:28) - Overcoming fear and inhibition to achieve your goal

(22:23) - Future of Growth and CRO

(25:34) - People that inspire Daphne

(29:20) - Advice for women who are starting out and want to build a successful career

(30:55) - Unwinding after a long day's work and love for crocheting

(32:51) - Surprise 'rapid fire' round

(44:38) - Daphne and Jomol sign off

It's time for another awe-inspiring conversation and this time we have CRO expert Maria Luiza de Lange on the VWO Podcast.

This is episode no. 5 of the 'Women In CRO' series where women leaders from the industry share their experiences, challenges, goals, aspirations, and lessons they learned along the way.

Through this special podcast series, we wish to inspire women trying to build a career and achieve great things in life.

Maria Luiza de Lange is the CRO Lead at Tele2 where she overlooks the entire CRO strategy while identifying new opportunities for optimizations. Maria is a keynote speaker, a people leader, and an experienced marketer who always tries to break the silos to facilitate engagement across business functions.

In this episode, Maria speaks to the host Jinal Shah about her career and how she entered the CRO industry. She also shares some insights on how freshers can work their way up and build a successful career in CRO.

During the conversation, Maria also talks about why women must work twice as hard just to be acknowledged and why the CRO industry needs more women representation.

Besides, Maria sheds some light on why businesses must continue to experiment after the sunset of Google Optimize. She also talks about winning the Experimentation Culture Award 2023 and what it meant for the team at Tele2.

Tune in to this episode from the Women In CRO series by VWO Podcast and let us know your thoughts.

(00:00) - Start of the episode

(01:30) - Maria Luiza de Lange & Jinal Shah (host) begin the conversation

(01:30) - Celebrating Women's Day

(01:30) - Favorite summits and conferences

(01:30) - Evolution of CRO and adopting different approaches while working with various organizations

(01:30) - Google Optimize Sunset and how organizations can deal with it

(01:30) - The joys and challenges of speaking at summits

(01:30) - Winning the Experimentation Culture Award 2023 with Tele2

(01:30) - Things that people get wrong about conversion rate optimization

(01:30) - Advice to women who wish to build a career in CRO

(01:30) - Importance of building visibility on social media

(01:30) - Delivering a Ted Talk in the future

(01:30) - Why women need more representation in CRO

(01:30) - Surprise 'rapid fire' round

(01:30) - End of the episode

Get ready for a fun, uplifting conversation with Haley Carpenter on the VWO Podcast!

Join us for another exciting episode of the 'Women In CRO' series where we invite amazing women from the CRO industry and speak to them about their life, career, and journey so far.

In this episode, we are joined by CRO expert and founder of Chirpy, Haley Carpenter. Having worked in this industry for 7+ years, Haley not only focuses on CRO but also works to elevate an organization's decision strategy.

Haley has worked with several organizations across various industries and offers consulting, execution and training services through Chirpy, a leading agency that recently completed one year.

Jump right into this conversation as Haley speaks to the host Shweta Sagar about her career, motivations, inspirations, and lessons she learned along the way. She also shares some interesting tidbits on how women can grow and achieve great things, especially in a male-dominated industry.

Moreover, Haley talks about the joys and challenges of running a business and also shares how others can do it too.

Join us for an exciting episode of the Women In CRO series by VWO Podcast and let us know your thoughts about it.

(00:00) - Start of the episode

(02:11) - Haley Carpenter & Shweta Sagar (host) begin the conversation

(04:32) - How Haley started her career in conversion rate optimization

(09:53) - Philosophies that have positively impacted Haley's life

(15:18) - Why 'Chirpy'?

(18:42) - How to deal with disagreements in business

(23:30) - Handling pushback or disagreements the right way

(28:18) - Learning from mistakes and taking those risks

(32:55) - Misconceptions around CRO

(36:33) - Haley's advice for people who want to start their own business

(41:22) - People who've supported Haley during her journey with Chirpy

(43:57) - Advice for women to build a successful career

(47:32) - Surprise 'rapid-fire' round

(50:56) - End of the episode

Today, we're thrilled to have Steph Le Prevost on the VWO Podcast!

Welcome to the third episode of our 'Women In CRO' series where we speak with remarkable women leaders, celebrate their lives, careers, and achievements, and honor their strong spirits.

In this episode, Steph Le Prevost brings extensive expertise and a wealth of knowledge to the conversion rate optimization domain, with 8 years of experience in the field.

As a CXL-certified optimizer, Steph solidified her position as a leader in the CRO landscape by developing effective CRO programs for businesses, delivering tangible results.

Currently holding the position of Senior Consultant at Conversion, Steph has also played pivotal roles as CRO and UX Manager at Specsavers, continuously contributing to the field through her ongoing learning and adventurous approach to experimentation.

Akansha engages in an insightful conversation with Steph, covering a wide array of topics, including maintaining discipline, adapting to changes in experimental approaches, discussing The Lever Framework, and exploring the role of women in the tech industry, among other fascinating subjects.

Steph is a huge fitness enthusiast; you'll also hear about her weightlifting and Hyrox training. Last but not the least, she shares her mantra for work-life balance and how she manages to work from home while ensuring productivity.

(00:00) - Start of the episode

(01:16) - Steph and Akansha (host) begin the conversation

(02:19) - The role of motivation to stay disciplined about fitness

(03:55) - A new interest in fitness sparked during lockdown

(05:41) - Change in experimentation approach over the years

(07:52) - The application of The Lever Framework in experimentation

(10:10) - 100+ experiments in 2023 by Steph Le

(12:40) - Maintaining work-life balance in a remote work environment

(15:38) - Making your voice heard in a male-dominated tech industry

(18:34) - Tips and suggestions for newcomers in the CRO industry

(20:07) - Personalities inspired Steph to grow professionally

(21:56) - A quick distinction between Bayesian and Frequentist

(23:57) - Predicting changes in experimentation trends ahead

(26:15) - Tools used for running experimentation programs

(28: 04) - One piece of advice Steph would give to her younger self

(29:56) - Steph's travel plans to Copenhagen to compete in Hyrox

(31: 04) - Steph's preferred place to relax and destress

(32: 34) - 'Surprise' rapid-fire round(37: 43) - End of the episode

Eden Bidani is on the VWO Podcast and we couldn't have asked for anything better.

Welcome to another episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their lives, careers, and achievements, and pay tribute to their strong, unwavering spirits.

In this episode, conversion copywriter and messaging strategist Eden Bidani gives us a sneak peek into her life and talks about her incredible journey in the conversion rate optimization industry.

With over a decade of experience, Eden has honed her skills in conversion copywriting, and conversion optimization, and specializes in creating compelling narratives that resonate with target audiences.

Eden is the Head of Strategy & Copy at CAPE.Agency where she works tirelessly with her team to bridge the gap between conversion rate optimization, messaging, and brand. By combining all 3 into conversion messaging, CAPE.Agency helps you earn your audience’s attention and encourages deep emotional connections with your company and your tech.

During this episode, Eden speaks to the host Shilpa Bharti about the transformative habits she's developed and the process she follows and also shares some interesting examples of how she was able to increase conversions for different brands.

Moreover, Eden shares some bold predictions about the future of conversion rate optimization and offers valuable advice to women that are striving to grow and build a successful career in their respective fields.

Tune in to another exciting episode of the #WomenInCRO series on the VWO Podcast and don't forget to share your thoughts and opinions with us.

(01:30) - Eden Bidani & Shilpa Bharti (host) begin the conversation

(04:17) - Initial career plans and entering the CRO industry

(07:00) - Philosophies and ideas that have shaped Eden's life

(09:53) - Using Anthropology principles to increase conversions for a client

(14:17) - What's the first step of understanding your target audience? How to get the first step right?

(16:51) - Working with brands that are not convinced about the importance of good copy

(19:26) - Advice for getting started on LinkedIn and other social media platforms

(22:24) - How to build your personal brand on LinkedIn

(24:37) - Why you must speak to your customers about their experiences with your brand

(30:00) - Future of conversion rate optimization and experimentation

(33:25) - Why brands should align their copy with their visual identity

(37:52) - AI in copywriting

(42:40) - Leaders and personalities that inspire Eden

(44:38) - Advice for women to grow and build a successful career

(50:50) - 'Surprise' rapid-fire round

(1:01:24) - End of the episode

Join us for a fun, heart-warming conversation with Stuti Kathuria on the VWO Podcast.

This is the first episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their life, career, and achievements, and pay tribute to their strong, unwavering spirit.

Stuti Kathuria is the Founder of Conversion UX, your go-to partner for everything CRO and Design. Through this premier digital agency, Stuti optimizes user experiences and increases conversions for businesses of all sizes.

The team of experts at Conversion UX offers a wide range of services. The agency has successfully partnered with brands like Olio Stories, Nat Habit, Juicy Chemistry, Healthify, and DS Laboratories to improve their online shopping experiences.

In this episode, Stuti speaks to the host Jinal Shah about her life experiences and shares the reason why she started working in the CRO space.

Stuti also talks about the early stages of her career in roles like business development, account management, and even event organizing.

Apart from this, Stuti sheds light on how she builds a strong rapport with her clients and also shares some inspiring thoughts for women who are just starting to build their careers.

No matter what industry you belong to, Stuti's thoughts, ideas, and experiences will surely help you as you continue to grow and achieve new heights.

Tune in to the first episode of the #WomenInCRO series on the VWO Podcast and don't forget to share your thoughts and opinions with us.

(01:42) - Stuti Kathuria & Jinal Shah (host) begin the conversation

(03:25) - Habits and ideas that impacted Stuti's life

(05:45) - Thoughts on joining the Women In CRO series

(06:20) - How Stuti became a part of the Conversion Rate Optimization industry

(08:45) - Current trends that brands need to leverage

(10:15) - Challenges faced in the CRO space

(14:15) - Early career skills that have shaped Stuti's CRO mindset

(18:15) - The importance of data in Conversion Rate Optimization

(21:38) - Thoughts about the future of the CRO industry

(27:48) - People that inspire Stuti

(30:17) - Favorite travel destinations and love for Anime

(31:15) - Stuti's advice for aspiring entrepreneurs

(34:48) - How Stuti's partner encouraged her to build her brand

(35:58) - 'Surprise' rapid-fire round

(47:24) - End of the episode