Social Media and influencer marketing is just the beginning of how the landscape of earned PR has changed, but Sara Brooks of Goldilocks PR comes to the rescue with years of experience and scrappy strategy that even the most emerging brands can make use of. Sara tells us how to pitch traditional outlets like the New York Times and Wall Street Journal, exactly how to get started with TikTok and content creation that feels authentic, and how and when to activate influencer partnerships that produce results.

You won't find a smarter, more experienced, or creative marketing duo than Mari Lee and Katie Geyer of Nutrabolt / C4. Find out how they choose events that support customer acquisition goals, activations that actually drive velocities in store, and a brilliant nugget of wisdom on how to find influencer partners that deeply resonate with your brand.

When Biena Snacks launched their Tasty Thins line in the salty snacking category, they employed a high ROI, multi-layered retail activation approach that helped them rise to the top - fast. Find out which retailers they worked with first and why, the retailer marketing programs that drove velocity through the roof, and how they track and use data to build a formula for success.

Looking for a "how to" on raising venture capital right now? Kiva Dickinson of Selva Ventures and Chuck Cotter of Holland & Hart discuss in detail the factors they use to determine value in potential partnerships, how founders and brands can become outliers that garner investor attention, and how to prevent agreements from being tripped up in the due diligence process.