Today’s book selection is a book that I’ve never read. That’s because it hasn’t been released yet. But the good news is that you can pre-order it and it will be sent to your trendsetter friend on January 1st.

The first book I’ll be digesting in 2019 is Non-Obvious: How to Predict Trends and Win the Future - a Wall Street Journal Best Selling Series by Rohit Bhargava.

Non-Obvious is released every year with 15 new updated annual trends and a guide to the power of non-obvious thinking. The world today is filled with obvious ideas and narrow-minded thinking. This book attempts to find the trends and ideas that will be the most impactful for business leaders, entrepreneurs, and investors in the current year.

One of the examples of a non-obvious trend from 2018 is referred to as “human mode”. As automation increases, people hungry for more personal and authentic experiences, begin to put a premium on advice, services, and interaction with humans. Case in point: The Human Library. A place where you can check out a volunteer human to share their story in a conversation.

Ridiculous? Yes.

An actual thing? Yes.  

Non-obvious trend? Yes.

This book is perfect for your trend-setting, early adopter, forward-thinking friend who loves big disruptive ideas.

That’s it for today, thanks for listening. Tomorrow, we’re going to recap the week and I’m gonna give you a little taste of next week’s theme.

My name is Ashley Micciche and this is the One Minute Retirement Tip.

Buy the book: https://amzn.to/2L76Wsw

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