Nonfiction4Life

SUMMARY

Award- winning journalist and six-time author Matthew Algeo brings us Harry Truman's Excellent Adventure: The True Story of a Great American Road Trip. By retracing the Trumans’ 2500-mile journey from Independence, Missouri to the East Coast and back again, Algeo captures the ordinariness of an extraordinary former U.S. President and his wife Bess. Although the Trumans could not reasonably travel incognito, as they had planned, they travel on a tight budget, staying in simple hotels and eating at everyday diners along the way.

Truman, our last citizen-president, uses his road trip to visit old friends as well as to capitalize on the chance to secure a retirement pension for himself and future ex-presidents. He also becomes “the first ex-president to engage in partisan politics in the age of modern mass media.” Harry Truman's Excellent Adventure is a great read-aloud for families who want to understand 1950s American history and all its tangents and contradictions.

LITTLE-KNOWN FACTS

• With only a high-school diploma, he’s the last American president to not attend college.
• When Truman leaves the White House in 1953, he has no plan for the rest of his life and his only income is a small army pension of $111.96/month.
• Truman, a “road scholar,” campaigns vigorously to improve the U.S. transportation system.
• Truman loves driving (fast), but he gets rusty in while in the White House.
• In spite of getting many lucrative offers, Truman refuses to “commercialize” the presidency or “exploit or trivialize the office in any way.”
• The Trumans travel without Secret Service protection.
• In the early 1950s, no two hotels and motels are alike, and even finding one could be difficult when road-tripping.
• Cold-War fear and carefree optimism co-exist in the 1950s.
• Truman, in all practical terms, invents the modern press conference.

QUOTES FROM ALGEO

• “Harry Truman was the last president to leave the White House and return to something resembling a normal life.”
• “Harry and Bess Truman’s road trip…marked the end of an era: never again would a former president and the first lady mingle so casually with their fellow citizens.”
• “The [road] trip was…part of his effort to make the transition…from Mr. President to Mr. Citizen.”
• “[In Truman’s day,] you worked until you couldn’t work anymore, in which case your family, probably large, provided for you. Or you worked until you died. No gold watches, no pensions, no Social Security.”

BUY Harry Truman's Excellent Adventure: The True Story of a Great American Road Trip

RECOMMENDATIONS

• BUY "Truman" by David McCullough (Hardcover, 1992 Edition)
• BUY All This Marvelous Potential: Robert Kennedy's 1968 Tour of Appalachia by Matthew Algeo 

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SUMMARY

Branding expert Jeremy Miller shares his trade secrets in his second book, Brand New Name: A Proven Step-by-Step Process to Create an Unforgettable Brand Name. Miller’s book outlines how to name or rename anything through his practical how-to guide that includes loads of examples and inspirational stories. Miller himself had to “eat his own dog food” by naming his book using his own carefully designed branding process, which he describes this way: “Brand New Name takes the guesswork out of name selection. Using a set of exercises and tools, you will shortlist, evaluate, test, and select the right name for your brand.”

Because branding is so inherently visual, Miller designed the book to have almost every other page to showcase key quotes, logos, photos, and graphs—a visual treat for the reader! Above all, Miller strongly asserts, “Everyone is creative.”

KEY IDEAS

• Try developing a brand name before starting a company or service.
• Avoid using the phrase, “One-stop shop.”
• A company tagline is like the subtitle of a book.
• George Eastman, “the godfather of marketing,” created the word “Kodak.”
• A name is a vessel holding all the contents of a company.
• When renaming, you need a minimum of 18 months to “pour the contents” into a new name.
• Descriptive brand names: Netflix, The Dollar Store
• Suggestive brand names: (experience) Pampers, Twitter
• Abstract brand names: (empty vessel) Bluetooth, Nike
• The Flynn Effect of IQ and The Torrance Tests of Creative Thinking – two long-term studies that reveal our creativity is plummeting worldwide

QUOTES FROM MILLER

• “Names are like poetry. In a word or two, you are capturing the essence of your company, product, or idea. It’s a simple phrase that contains so much meaning.”
• “Names create the story you want to share.”
• “It’s not about the business you’ve built. It’s about the business you’re building. What are you going to do next?”
• “Names often outlive products and strategies, especially in old firms.”
• “A name is the longest-living artifact inside any business.”
• “The beauty of naming is it’s immensely creative. You can use real words, take words from stories or history, or create words. There really are no limits when it comes to naming.”

BUY Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name by Jeremy Miller

RECOMMENDATION
BUY Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand by Jeremy Miller 

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SUMMARY

In her first book, Dust Bowl Girls: The Inspiring Story of the Team that Barnstormed Its Way to Basketball Glory, Lydia Reeder captures the gripping true story of an underdog women’s championship basketball team. Boxes of family history documents introduced Reeder to Sam Babb, her great uncle and the underdog team’s coach during the Depression. An exceptional recruiter, Babb targeted talented, hard-working, strong, smart young women—many off the farm, many of Native American descent. By offering them basketball scholarships to Oklahoma Presbyterian College (OPC), Babb also gave them not only a chance to get an education while playing a sport they loved but also a shot at a better life. In time, he helped them “stop seeing themselves as small-town high school athletes and start imagining victory.”

Although powerful political figures, as well as medical and educational professionals, denounced the “unladylike” sport, these female trailblazers paved the way for future generations of women basketball players. More than just a captivating sports story, Dust Bowl Girls also layers in the history of women’s rights and women’s sports, the Depression, along with several personal stories of struggle and triumph.

KEY CHALLENGES

• Poverty – families needed young women to stay home and help work the farms
• Homesickness – living away from home, especially during the holidays, affects the players on a Christmastime road trip
• Victorian-era modesty restrictions – long skirts, bustles, hoops, and corsets
• Male chauvinism and feminine expectations
• Special rules – e.g., coaching from the sidelines was disallowed
• Other women and women’s physical education organizations – e.g., Blanche Trilling, Lou Henry Hoover
• False scientific beliefs – e.g., women’s reproductive organs would be damaged through playing sports

KEY QUOTES

• “Most country girls loved basketball. At school, friends and teachers didn’t give a second thought to girls picking cotton or running the buck rakes…so no one ever bothered to consider if it was unfeminine for them to play basketball. They practiced on dirt patches behind barns or on playgrounds, in small schoolrooms, or in large converted warehouses.”
• “God forbid a cherished daughter would practice softball or track-and-field over dancing the foxtrot…But the worst game a girl could ever get good at was basketball.”
• “A girl shouldn’t work too hard to get good at anything because by her very nature she didn’t have, and would never develop, the courage, power, and self-knowledge to succeed. This dark philosophy grew from the deep-seated belief that women were God’s rejects.”

BUY Dust Bowl Girls: A Team's Quest for Basketball Glory (Thorndike Press Large Print Popular and Narrative Nonfiction)

RECOMMENDATION
BUY Wonder Girl: The Magnificent Sporting Life of Babe Didrikson Zaharias

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Med student turned public health detective, Dr. Karen K. Lee chronicles her decades-long professional journey in her recent book, Fit Cities: My Quest to Improve the World's Health and Wellness—Including Yours. As a built environment advisor, she helps gather data about how we eat, build, and move. Typical assessments include walkability, availability of healthy food sources, lunch menus, physical education curricula, work-site amenities, and building design. From her work, she has developed "Active Design" principles to build environments that promote a healthy lifestyle.

IDEAS FOR CREATING FIT CITIES

• Offer multiple transportation options that include opportunities to walk.
• Post signs to encourage more stair-climbing.
• Dance with your children.
• Limit sugary drinks, including juices.
• Eliminate food deserts; make healthy food accessible and affordable.
• Pedestrianize congested spaces.
• Plan open-street events (e.g., “Summer Streets” in NYC).
• Help citizen voices for “Fit Cities” be heard.
• Offer exercise equipment for parents as they watch their children play sports.
• Incentivize street vendors to offer healthy food options.
• Organize “Fit City” conferences to build cross-discipline relationships.

QUOTES FROM LEE

• “If our cities and towns become fit and healthy, we will find it easier to become fit and healthy too.”
• “Physical activity experts suggest that, if the average adult was to climb [stairs] just an extra two minutes per day, we could offset the average weight gains that most of us are experiencing in an average year.”
• “We must recognize that we are not alone in the battle to stay fit and healthy, and that solving the problem will require a concerted, cooperative effort across many disciplines.”
• “Disasters…illustrate for us just how important it is that our homes, schools, workplaces, and grocery stores be at walkable distances from each other.”
• “In a disaster, people walk. They walk because they have to. Cars are often ordered off the roads and public transportation often has to shut down, even if temporarily.”

BUY Fit Cities: My Quest to Improve the World's Health and Wellness--Including Yours

RECOMMENDATIONS

• Take a look at the bright, lime-green sign used to entice New Yorkers to “Take the Stairs!”
• Check out the list of “The Ten Fittest Cities in the U.S.” from U.S. News & World Report.

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SUMMARY

Radical Spirits: India’s First Woman Doctor and Her American Champions is Nandini Patwardhan’s first full-length biography. “Based on original letters, university archives, and newspaper accounts, Radical Spirits draws a textured portrait of the relationships that Indian, British, and American individuals forged by bridging cultural and class boundaries.” (from the back cover)

Born into a high-caste Indian family, Anandi becomes a nine-year-old child bride. Just a few years later, she loses her own first child shortly after giving birth. Now painfully aware of millions of other Indian women who have had a similar experience, she makes the radical decision to become India's first woman doctor. Still a teenager in 1883, Anandi sails alone from Calcutta to New York to attend a medical school for women. In America, she encounters kindness, cruelty, and curiosity about her dark skin, vegetarian diet, Hindu religion, and unusual wardrobe. Nonetheless, Anandi presses single-mindedly toward her goal. Not only does she want to do good among her own people but she also aches to “disprove the false doctrine which keeps Hindoo women in ignorance and degradation.”

KEY PEOPLE

• Anandi Joshee - a reluctant though brilliant student who, after losing a child, transforms into a fiercely focused young woman bent on alleviating the widespread poor health care suffered by Indian women
• Gopal Joshee – husband of Anandi; unflinching in his goal to educate his wife; postal worker in India under British rule
• Nandini Padwardhan – author by avocation; arrives in the United States from India in the early 80s when immigrants are subjected to vaccinations, strict health checks, and even quarantines
• Charles Eliot – President of Harvard University who believes female education is bad for both women and men
• Theodocia Carpenter - Anandi’s pen pal American friend who acts as mentor and adoptive aunt while sharing a deep attraction to the tenets of Spiritualism
• Google Books – invaluable resource for biographers such as Patwardhan

QUOTES FROM PARWARDHAN

• “Gopal hoped to create a remarkable and irrefutable example by educating a female, thus establishing his claim that women were capable of learning and thinking.”
• “Gopal and Anandi became equal partners in a shared mission—to become empowered in order to ease the burdens of women’s lives.”
• “The Americans who came to know them [the Joshees] were, in their own ways, radical [spirits] as well.”

BUY Radical Spirits: India’s First Woman Doctor and Her American Champions

RECOMMENDATIONS

• Watch this short video for an overview of Anandi Joshee’s courageous life.  (Spoiler alert!)
• Read this blog post to find out which feature on the planet Venus is named after the heroine of the book.

BUY Radical Spirits: India’s First Woman Doctor and Her American Champions

RECOMMENDATIONS

• Watch this short video for an overview of Anandi Joshee’s courageous life.  (Spoiler alert!)
• Read this blog post to find out which feature on the planet Venus is named after the heroine of the book.

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SUMMARY

In her nonfiction children’s picture book, Natascha Biebow uncovers the little-known story of The Crayon Man: The True Story of the Invention of Crayola Crayons. In addition to Steven Salerno's brilliant illustrations, Biebow's narrative includes "fact boxes" to embed extra information for the curious reader and inquiring adult.

More than a century ago, inventor Edwin Binney (also known as “The Crayon Man”), listened well to what people wanted. From all his listening emerged the invention of the crayon. Later, Binney’s schoolteacher wife coined the brand name “Crayola,” which has since become synonymous with “crayon.”

The Crayon Man was passionate about replicating the colors he saw in nature. Boasting 120 colors, the Crayola factory located in Easton, Pennsylvania, makes 12 million crayons every day. Labels printed in three different languages carry crayon names such as “Robin Egg’s Blue,” “Tickle Me Pink,” and “Tropical Rain Forest” as well as the most recent crayon color, “Bluetiful.” Paraffin wax and non-toxic pigments became game-changers for the crayons children still use today. Now ubiquitous, crayons are inexpensive, safe, durable, and endlessly creative toys for children and adults alike.

QUOTES FROM BIEBOW

• “The average child wears down 720 crayons by his tenth birthday, which is a lot of crayons!”
• “Crayola is typically classed as one of the world’s most iconic toys, and it’s also one of the most recognized smells for adults.”
• “Funny and bighearted, Edwin kept on listening and creating all his life; but of all his inventions, he loved the Crayola crayons most of all.”

BUY The Crayon Man: The True Story of the Invention of Crayola Crayons

RECOMMENDATIONS

Take a virtual tour of the Crayola factory in Easton, Pennsylvania.

BUY Crayola Ultimate Crayon Collection Coloring Set, Gift Age 3+ - 152 Count

BUY Crayola Twistables Colored Pencils Coloring Set, Gift Age 3 + - 50 Count

BUY Crayola Silly Scents Scented Markers, Washable Markers, 12 Count, Gift for Kids, Assorted

BUY Crayola Ultra-Clean Washable Markers, Broad Line, 12 Count

BUY Crayola Model Magic, Deluxe Craft Pack, Clay Alternative, Gift for Kids, 14 Single Pack

BUY Crayola Washable Kids Paint, 6 Assorted Colors, 2 Oz Each (Pack of 2) Total 12 Bottles + Bonus 8 Crayola Paint Brushes

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SUMMARY

Celebrated science journalist Lydia Denworth coalesces decades of research to bring us her book, FRIENDSHIP: THE EVOLUTION, BIOLOGY, AND EXTRAORDINARY POWER OF LIFE’S FUNDAMENTAL BOND. Studies in history, biology, neuroscience, genetics, sociology, and epidemiology confirm we humans are deeply wired to connect with others. Furthermore, we now know making and keeping those connections is critical to our health.

KEY POINTS

• Friendship is a biological imperative. We must invest in it accordingly.
• Like diet and exercise, friendship is equally essential to staying healthy.
• Three qualities marking a friendship: long-lasting, positive, and cooperation/reciprocity
• Gift-giving – often a sign of true friendship
• Friendship styles – discerning, independent, acquisitive (selectively and unconditionally)
• Loneliness – the opposite of friendship (increases mortality and depression, blood pressure, aggressiveness, stress and decreases sleep quality)
• Kids do better in school when they collaborate with friends.
• Social buffering – the protective, positive effect of one individual on another; the power of one person to reduce another’s stress
• After puberty, parents no longer buffer stress for children; friends can take their place.
• The strength of relationships at 50 predicts health at 80.

QUOTES FROM DENWORTH

• “The need to belong and the desire to connect really does unite us all.”
• “Learning to be a good friend and make a good friend is one of the most important skills [for kids] as they get older.”
• “At its best, friendship makes you feel valued and supported.”
• “A friendship’s rewards should outweigh its costs.”
• “Women…are more likely to expect their closest friends to offer emotional nourishment and support.”
• “We must make friendship a priority and factor it in to the way we plan our time—and our children’s time. Yes, you can choose your friends, but you must also more generally choose friendship—embrace it, invest in it, work at it.”
• “People vary in their appetite for friendship.”
• “Put time and attention into building quality relationships. Be mindful of your social convoy. You cannot afford not to.”
• “Good relationships don’t just protect our bodies, they protect our brains.”
• “Shared interest and purpose are some of the best ways to connect with people.”

BUY Friendship: The Evolution, Biology, and Extraordinary Power of Life's Fundamental Bond

RECOMMENDATIONS

Watch the short YouTube video from “The Loneliness Project” in Britain. (#endloneliness)

Listen to author Mary Pipher discuss friendship, marriage, and aging and her book WOMEN ROWING NORTH (Episode 75 of Nonfiction4Life).

BUY Still Connected: Family and Friends in America Since 1970

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SUMMARY

Maria Ross, brand strategist and founder of Red Slice, shares her latest book, The Empathy Edge. Going beyond warm fuzzies, Ross shares hard data affirming the need for companies to understand what their customers really want and need. Seeing things from the customer’s perspective is not only a good idea and the right thing to do; it’s becoming increasingly essential for those looking for a competitive edge.

KEY TERMS & POINTS

• Empathy – a mindset of taking another person’s perspective, seeing the world through their point of view to shape the actions (a feeling, lens, and mindset)
• Compassion – applying empathy to actions
• PFCC – Patient and Family Centered Care; structure/philosophy embraced and practiced by University of Washington Medical Center that gives patient lots of choices and autonomy; reduces readmissions and malpractice suits
• Kindness – niceness that may or may not include empathy
• Empathy nudges – tiny, cumulative actions capable of sparking empathy within a company
• Presence – a practice that keeps your head in the moment; instrumental in taking on another person’s point of view

QUOTES FROM ROSS

• “Building a brand is about building a brand story…It’s fundamentally the core of an organization.”
• “The very qualities that make us uniquely human will become our competitive advantage.”
• “Many classical thinkers and modern thought leaders believe empathy in all its forms is essential to human survival and to making the world a better place.”
• “Empathy is a power muscle for a leader to flex in order to better connect with customers as well as their own team.”
• “Empathy does not mean ‘caving’ to the demands of all stakeholders, but empathetic leaders do try to find a good balance by considering all viewpoints and then making informed decisions.”
• “[Becoming an] empathetic leader requires restraint to listen to people’s experiences, stories, and perspectives and draw patterns from that information, over and over again.”
• “Sitting down with individuals to uncover what truly motivates them to do their best work is the key to a more empathetic culture.”
• “Yes, empathy is innate to human beings…but it can be taught or, as I prefer to term it, cultivated.”
• “Catalyzing empathy in our workplaces gives us a huge advantage over our less compassionate competitors, but the real endgame is to make the whole world more open, curious, and understanding.”

BUY The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success

RECOMMENDATIONS

Watch Maria Ross speak to Google about her book Rebooting My Brain.

BUY Rebooting My Brain: How a Freak Aneurysm Reframed My Life 

Click here to get your free guide to “Five Ways Empathy Benefits Your Brand, Performance, and Culture.”

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Investigative health journalist Judy Foreman brings decades of experience and hundreds of scientific studies to her latest book, Exercise Is Medicine: How Physical Activity Boosts Health and Slows Aging.  Even though we know of more centenarians now than ever before, we’re also growing fatter and older faster than ever. Through extensive research into evolutionary biology, exercise physiology, and the new field of geroscience, Foreman uncovers why exercise is so powerful. So, if you’re looking for that push to get out and exercise, this is the book for you!

KEY POINTS

• “Sitting Kills” – sitting makes visceral fat that acts as an endocrine organ, pumping out chemicals that stimulate chronic inflammation
• Epigenetic clock – determines whether a gene has been activated or not
• Heart disease – leading cause of death in the U.S., preventable with exercise
• Healthspan – the number of years we’re healthy
• Disability, disease, and dysfunction – create a long, slow (miserable) slope to aging
• “Squaring the curve” – making a long, straight line to aging (minus the misery)
• 10K steps/day – arbitrary measurement
• We have more leisure hours than we think when we can choose what to do
• High-Intensity Interval Training (HIIT) – helps compress exercise time
• Sarcopenia – not enough muscle mass
• Brain health – most improved by physical exercise (vs. brain games)
• Ruth Bader Ginsburg – Supreme Court Justice who uses rigorous exercise to help fight cancer and stay fit
• Falls – the leading cause of injury and injury-related deaths
• BDNF (Brain-Derived Neurotrophic Factor) – AKA “Miracle-Gro for the brain”; released when we exercise and pumped to the hippocampus
• Resistance training & endurance training – best done in tandem

QUOTES FROM FOREMAN

• “Exercise is the closest thing we have to a magic bullet. No pill is ever going to match it.”
• “The ability to exercise and the need to do it are built into our genes.”
• “Our sedentary Westernized lifestyle of too much food and too little exercise is killing us and making us die sooner than we need to.”
• “There’s no nice way to put this. The United States is a fat, fat, fat country with 70.7 percent of Americans now officially obese or overweight.”
• “[Doctors] consider someone with diabetes the equivalent of someone who’s already had a heart attack.”
• “The dangers of exercise are vanishingly small."
• “We lose a quarter of our fitness within 3-4 weeks of not training, so…start—and don’t stop!”

BUY Exercise is Medicine: How Physical Activity Boosts Health and Slows Aging

RECOMMENDATION

Watch this video of Jack Lalanne, who dubbed himself “The Godfather of Exercise.”

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SUMMARY

In The Red Rose Crew, former crew team member and rowing coach, Daniel Boyne, tackles the compelling true story of the female athletes who came together to form the first U.S. Women’s National Crew Team. It was 1975, just when Title IX began to crack open doors to American women in sports and at universities across the nations. This formidable group of tough women battled for international success at the World Championships while also battling for equality at home where sexual prejudice, bureaucracy, and male domination also stood firmly in their path to victory.

Fiercely determined to participate in one of the most grueling and competitive sports, this brave crew not only withstood all the rigors of hard training but also fought the uphill battle to take their rightful place as premier athletes. Tapping into each individual’s inner strength, the ingenuous coach Harry Parker (from Harvard’s men crew) also ignited an unlikely but powerful sense of team unity among the women, propelling them to participate in their first Olympic Games in 1976. With raw honesty combined with authentic dramatic tension, Boyne tells "A True Story of Women, Winning, and the Water.”

KEY POINTS & CHARACTERS

• Unbeknownst to many, American rowing has its original roots among the working class.
• When crews row well, it’s difficult for onlookers to tell just how hard the oarsmen are rowing.
• The Head of the Charles Regatta – happens every October and the largest race in the world
• Gail Pierson – brilliant MIT professor and champion sharpshooter; assumes the role of elder statesman and organizer for the women’s team; a pioneer for rowing who suffers the slings and arrows of criticism
• Carie Graves – stands 6’1” by her sophomore year in high school; the team’s Amazon bohemian; channels her darkest places to compete at her top level, becoming the strong powerhouse of the team
• Anne Warner – Yale student stronger than most male rowers at Harvard; fierce feminist who takes dramatic measures to get equal amenities and recognition for the team
• Lynn Sillman – 16-year-old coxswain whose quiet but strong leadership skills steer the team literally and figuratively
• CLAC – women’s row club began in late 1800s that trained at Mission Bay in San Diego
• Harry Parker – without aspiring to the role, takes coach position of the first women’s truly competitive crew

QUOTES FROM BOYNE

• “In order to understand competitive rowing, you first had to understand pain. Not the common ordinary sort that visits most people on an occasional basis…the real pain of rowing, the one required for a racing effort, was far more internal and intense.”
• “A crew coach is utterly useless during a crew race, unable to communicate with his crew. Even if it were possible to talk to them as they raced, it was not permitted.”
• “Harvard University…had one of the finest facilities in the entire United States, if not the world.
• “Most of these women had already paid their dues. Most had not only experienced the normal rigors of rowing but had also borne the additional hardships of being denied the basic privileges that came with it. They hadn’t needed to walk into boathouses and prove themselves. They’d had to bang on the doors just to be let in.”
• “In rowing, explaining the success of an underrated crew is almost as difficult as accounting for the poor performance of a highly rated one.”

BUY Red Rose Crew: A True Story Of Women, Winning, And The Water

RECOMMENDATIONS

BUY the DVD "Miracle" (2004)

https://www.nonfiction4life.com/86-fly-girls-by-keith-obrien/

Check our podcast interview with Keith O'Brien about his book Fly Girls -- another nonfiction book heralding the accomplishments of strong women.

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