So how are your social media doing? Is your online community growing and are you having fun? Or have you discovered that you can’t make much happen with Facebook, LinkedIn, Pinterest, and YouTube? On this week’s show, I speak with Eric Facas, the founder of Media Cause. His non-profit helps other non-profits with marketing and communications including search marketing and social media.

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Eric knows that most nonprofits have made the mistake of setting up social media channels without first devising a social media strategy. We’re lucky this week that he is willing to talk us through a four-step process he uses with his clients to ensure that social media efforts support your non-profit goals, provide lots of value, and expand your community and increase engagement with constituents.

A related show that’s a perfect match to this one is “Making social media work for your nonprofit,” which aired the week of February 4, 2013. You’ll hear how an organization of young professionals uses multiple social media channels and what’s distinct about each one.

Now, before we get to the interview, I have a request. Let me know how Nonprofit Spark has helped you and your organization. This show is downloaded some 40,000 times per month but that doesn’t tell me what kind of difference this show is making for you. That’s what really matters to me. So email me at [email protected] and let me know of an idea or two that has helped you. I’ll give your nonprofit a shout-out on the show.

Okay. Let’s get on with the interview. You’ll get very clear after listening to Eric Facas that there must be a method to your social media madness if you ever want to get it off the ground.

I hope you enjoy this episode of Nonprofit Spark.

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