It’s Christmas week and so I’m replaying one of the most downloaded shows of 2013 – in fact, in Nonprofit Spark’s history. The episode? Six ways to make your case great, which aired the week of May 13, 2013.

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My guest is Jennie Winton, a founding partner of Mission Minded, a branding firm that believes that nonprofits, foundations, and other do-gooders can only have an impact if people understand the importance of their work.

What it would be like if people couldn’t resist supporting your nonprofit? That’s the result of writing a great case statement that includes stories about the lives and communities you impact. Jennie provides a step-by-step process here for telling a good story. We also talk a bit about how to work with a branding or design agency so you wind up with materials and ideas that aren’t just clever, but actually result in raising more money.

This is a fun show that will get your creative juices flowing. Enjoy!

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