Most of us have been in the situation where we know a fundraising letter or other big communication has to go out. We've kind of known it for a long time, and then suddenly the day is tomorrow. It has to go out! And you have no idea what you're going to write in this important letter, so you just write something.
Spending quality time at year end planning for all your organization's communication in the year to come will de-stress you and your volunteers and staff. Putting it all in the calendar before the year starts gives everyone clear expectations, and you know what you're going to do when the day comes. Plans may change, but you have a solid starting point to keep you on track through the year.
Here's how to do it.