In this first installment of our Influencer series, we talk about the evolution of celebrity culture into influencer culture. Parasocial relationships, and how the Kardashians changed the world. In this episode, Kaela shares her personal journey & relationship with Influencer culture as it evolved from growing up in the Youtuber era & watching personal intimate content turn into another capitalist marketing strategy.
This instalment is based a lot on personal experience and relationships, but we’re quite sure many of you can relate to this as well.
At the end of the episode, we discuss the impact fashion & micro-influencers have by advertising fast fashion in GRWM and haul videos, and how we as consumers can vote with our attention.
Next week, we are going to explore the wonderful world of Wellness Influencers.
Creators Mentioned:
Mary Skinner
Sam Kelly
HannahHarrel
NHP is an evolution of The Unbound Podcast, and if you miss Unbound feel free to re-listen to old episodes because change is a part of the human experience.
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