Not Just Lip Service

Looking to boost your medical aesthetics practice's online presence? Join Carla and Marketing Director Tiana Timm as they discuss essential strategies for creating engaging and effective social media posts. Discover how to craft compelling educational content, promote package deals and memberships, and offer flexible financing options to attract and retain clients. Learn proven techniques to optimize your posts for search engines and maximize your reach. Tune in to gain valuable insights and elevate your marketing game.

Are you struggling with maintaining accurate and comprehensive client documentation in your medical aesthetics practice? In this episode, we explore the critical importance of thorough documentation and how it can protect you from potential regulatory issues. Discover practical tips for improving your documentation processes, including conducting regular quality reviews. Learn why robust documentation is essential for ensuring patient safety and compliance. Tune in to gain valuable insights and streamline your practice's record-keeping.

Curious about MSOs and their role in the medical aesthetics industry? Join Carla and Courtney as they delve into the intricacies of Management Service Organizations. Discover how MSOs operate, their impact on medical practices, and the potential benefits and challenges they present. Learn about the factors to consider when partnering with an MSO and how to navigate this evolving business landscape. This episode offers valuable insights for medical aesthetics professionals seeking to understand the MSO model and make informed decisions for their practice.

Are you concerned about the safety of your beauty products? Mary and Carla dive deep into the world of illegal medical products, providing essential tips to help you identify counterfeit or unauthorized items. Learn how to protect yourself as a consumer by asking the right questions. Additionally, they demystify the role of a "model" in aesthetic training. Discover what to look for in model calls and ensure your safety when participating in such opportunities. Tune in to empower yourself with knowledge and make informed choices.

Carla and Mary discuss some practical tips for new spa managers who are looking to begin hiring their first employees.

Welcome to another exciting episode of "Not Just Lip Service!" In this episode, our Chief Legal Officer, Courtney Walker, introduces the newest member of the Smiley Aesthetics team, Shelley Proctor. With 20 years of experience in healthcare quality, Shelley joins us as the Director of Quality. Tune in as Shelley shares insights from her extensive background and discusses how she plans to elevate quality standards at Smiley Aesthetics. Whether you're a seasoned professional or new to the field, you'll learn practical tips on implementing a robust quality control plan in your practice. Don't miss this valuable conversation!

Ready to take control of your med spa finances? In part two of our series, Mary and Carla guide you through analyzing your P&L statement. Learn key expense categories, identify areas for improvement, and understand smart spending strategies. Gain valuable insights to boost your med spa's profitability.

Demystifying Medspa Finances: Part 1! Feeling overwhelmed by the financial side of your med spa? This episode is your first step to financial clarity! Mary and Carla offer a basic overview of managing your med spa's finances. Learn about essential expense categories, the importance of your Profit & Loss (P&L) statement, and foundational strategies for financial health. Stay tuned for Part 2, where we'll dive deeper into advanced techniques! Don't miss this essential guide for all med spa owners!

This episode tackles critical issues impacting the aesthetics industry. Mary and Carla address the dangers of counterfeit Botox, discuss the horrifying case of an unlicensed spa transmitting HIV through PRP, and unpack the recent FTC ruling on non-compete clauses from medspas owners standpoints. Learn how to protect yourself as a consumer and stay informed about these alarming trends. Don't miss this essential conversation for anyone considering aesthetic procedures!

This episode features Mary Smiley Ford, Founder & CEO of Smiley Aesthetics, in conversation with Holly Scott, a registered nurse and trailblazing med spa owner from North Georgia. Holly shares her inspiring journey of opening a med spa in a new town, navigating client acquisition strategies, and overcoming the challenges of being a solopreneur. Join Mary and Holly as they discuss the grit and resilience needed for success in the med spa industry, even when starting from scratch. Learn valuable tips for building a thriving business in unfamiliar territory.