Not Just Revenue

In this episode, I dive into how people pleasing can quietly kill your profit, focusing on pricing and sales. I talk about undercharging to avoid discomfort, caving when someone pushes back, hesitating to raise prices for existing clients, and defaulting to discounts instead of holding your value. On the sales side, I cover how fear of seeming pushy leads to vague follow-ups, backing off when someone goes quiet, over-explaining on discovery calls, and not booking a clear next step. I tease a possible part two on scope creep, delivery, offers, business models, and marketing.

00:00 March Check In

00:18 Kitchen Reno Chaos

01:18 Podcast Name Change

02:19 People Pleasing Overview

04:13 Pricing People Pleasing

06:56 Raising Prices Confidently

11:23 Stop Discounting

19:05 Sales Follow Up Nerves

23:45 Discovery Call Confidence

26:37 Wrap Up And Part Two

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this episode I dive into how to increase your profit margins by pulling more than the usual two levers of earning more or spending less. I break down practical ways to grow income and how to review expenses with clear visibility and a return-on-investment lens. The key shift is getting specific about what “more profit” is actually for so you can choose the right strategy instead of chasing vague “more money.”

00:00 Welcome

00:58 Profit Margins Overview

01:51 Get More Clients

03:12 Raise Your Prices → Grab the Confident Pricing Toolkit here: https://emilienutley.co.uk/pricing-toolkit

04:40 Pricing Caps and Trial Runs

09:29 Build an Offer Ecosystem

12:27 Cut Expenses with ROI

15:53 Define Profit Margin Goals

17:48 Take Home Pay and Money Management

20:58 Wrap Up

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this episode I share how I overinvested in my business despite my financial expertise.

I outline what not to do when investing and then when investing can make sense.

00:00 You’re Over-Investing: Why This Matters (and I’ve Been There)

00:47 My Business Origin Story: From Financial Influencer to Money Coach

02:46 Fast Growth, Fully Booked… and the Cashflow Trap

06:25 The Credit Card Snowball: Investing on Expected Future Growth

08:12 When Growth Plateaued: Tight Cashflow, Mixed Debt, and Stress

12:19 Reset Plan: Paying Down Debt and Building Business Reserves

13:26 When NOT to Invest #1: Shiny Object Syndrome

16:16 When NOT to Invest #2: Aspirational Purchases & “More Money” Myths

19:37 When NOT to Invest #3–4: Affordability Rules + Desperation Buying

25:09 When It IS Smart to Invest: Fix a Clear, Data-Backed Gap

27:00 Invest to Increase Capacity—But Only When You’re Already in Demand

29:11 Plateau Breakers: Mindset/Identity Support + Final Reflections

33:16 Closing: Integrity, Lessons Learned, and Moving Forward

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this episode Emilie discusses how to survive a low-income season in business. She shares her current situation: after hitting only 30% of a November launch goal and making no sales in January. Emilie outlines how financial stress reduces strategic and creative capacity (referencing the book "Scarcity" by  Sendhil Mullainathan and Eldar Shafir) and argues that earning more doesn’t guarantee safety.

Emilie introduces her framework for building “Six Figure Safety,” focusing on creating financial “more-than-enoughness” through predictable take-home pay, living joyfully without restrictive budgeting, and building lasting wealth.

She describes building safety via revenue planning with a buffer (“overflow”), optimising profit, setting aside taxes, paying a consistent salary, and letting excess accumulate in the business to cover low-income months.

00:00 Welcome + What a “Low Income Season” Really Means

00:38 Personal Update: Illness, Low Energy & How It Hits Sales

02:02 Why Financial Safety Matters (and Why “Just Get a Job” Isn’t Simple)

04:14 My Current Numbers: The Launch Miss, No Sales & Cash-Flow Reality

05:37 What People Do When Income Drops: Debt, Partner Support & Cutting Back

10:59 Scarcity Mode Explained: Why Financial Stress Kills Strategy

14:35 The Big Lesson: Income ≠ Safety (Even at Multiple Six Figures)

16:57 Introducing “Six Figure Safety” & What “More Than Enough” Means

18:38 The 3-Part Framework: Predictable Income, Joyful Living & Lasting Wealth

21:19 Overflow in Action: Buffers, Profit Strategy & Surviving the Dip

24:13 Reality Check: Consistent Income Is a Myth—Predictable Take-Home Isn’t

25:41 Wrap-Up + Invitation to Join Six Figure Safety

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this podcast, Emilie delves into the intriguing concept that being 'good with money' is seen as aspirational rather than relatable.

She shares her personal journey and insights, explaining why discussing financial competence often feels like bragging and examines societal and psychological factors that contribute to this perception.

Emilie also touches on the impact of social hierarchies, identity threats, and cognitive dissonance, urging listeners to challenge their own comfort zones and take steps toward financial competence.

00:00 Introduction and Topic Overview

01:14 The Concept of Money Being Aspirational

03:35 Social Hierarchy and Money

05:21 Personal Journey and Financial Influence

08:07 Psychological Insights on Money Perception

16:13 Challenges in Seeking Financial Help

32:55 Call to Action and Conclusion

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

Forecasting isn’t scary because you’re bad with numbers. It’s scary because uncertainty feels unsafe — and most people are trying to plan the future without giving themselves any predictability in the present.

In this episode, I break down why forecasting feels so uncomfortable, and how to build enough trust in your numbers to make calm, strategic decisions in your business.

We talk about:

• What “data” actually means (and how to find it without spreadsheets from hell)
• Why profit alone doesn’t help you plan
• How overflow, owner’s pay, and predictable expenses reduce financial stress
• How to stop reacting to money and start making decisions with intention

This isn’t about perfect predictions. It’s about creating enough structure that your business can actually support your life.

Six Figure Safety is linked below if you want support putting this into practice.

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this episode, Emilie takes you inside a real Six-Figure Safety coaching call where the focus wasn’t budgeting, mindset, or spreadsheets — it was making more money without launching something new.

You’ll hear how two clients approached the same goal in different ways:

• One, a systems and client experience expert who wanted to keep hitting £10k months despite being sold out — and how she turned existing work into a smart, limited-time offer that feeds directly into her core programme.
• The other, a content marketer who transformed her own self-coaching process into a powerful lead-in offer — building trust, gathering market research, and creating a natural pathway into higher-ticket retainers.

Emilie breaks down what actually works right now when it comes to offers: buy-in strategies, trust-building through genuine help, and why you don’t need to reinvent your business to increase your income.

If you’ve ever thought “I want to make more money but I don’t know what to sell”, this episode will land.

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this podcast episode, I welcome Daisy, a digital Instagram coach, to discuss her transformative journey with financial coaching program 'Cashflow Confident.' Daisy shares her struggles with financial avoidance and how investing in Cashflow Confident helped her gain control over her finances, ultimately reshaping her approach to money and business. We elaborate on the benefits of the financial audit and how it provided clarity and reduced stress for Daisy and her husband. Daisy highlights the practical tools and strategies that improved her business management, leading her to decide to enroll in Six Figure Safety for a holistic, 12-month financial program. This comprehensive episode underscores the importance of financial education, mindset shifts, and ongoing support to achieve long-term financial stability and business success.

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this episode, Emilie introduces 'Six Figure Safety,' a comprehensive financial program designed to consolidate years of financial teaching into a unified course. Despite initial hesitations about the name, the program aims to provide more than just monetary gains; it focuses on achieving financial security and peace of mind. The host discusses the importance of managing existing resources effectively and addresses common financial fears, advocating for a holistic approach to money management. Tune in to learn more about the transformative power of financial literacy and community support.

00:00 Introduction and Personal Update

00:25 From Fan Blogs to Online Business

01:27 Introducing Six Figure Safety

02:28 The Concept of Six Figure Safety

05:21 Overcoming Financial Misconceptions

08:03 The Importance of Financial Management

11:52 Program Details and Launch

14:24 Conclusion and Launch Announcement

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue

In this episode, financial strategist and certified money coach Emilie dives into the often-overlooked topic of lowering prices. With six years of experience in finance, Emilie offers valuable insights into the strategic decisions behind adjusting her rates. She reflects on her journey from starting as a money coach in 2024, initially charging £1,500 for three months of one-on-one coaching, to her current prices. Emilie discusses the importance of understanding her ideal client’s financial situation, the need for alignment between perceived value and investment, and her own mindset shifts in pricing. She emphasises the necessity of balancing her offerings to ensure accessibility and sustainability while delivering impactful results. Through her story, Emilie provides practical advice for fellow business owners on pricing strategies and maintaining business growth.

00:00 Introduction and Purpose

00:09 Emilie's Background and Experience

01:26 Initial Pricing Strategy

02:36 Transition to Business Owners

04:06 Group Program Development

05:34 Mindset and Pricing Adjustments

08:10 Current Pricing and Ideal Client

16:16 Future Plans and Offers

19:36 Conclusion and Contact Information

✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum

✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue