Not So Wimpy Entrepreneur Podcast

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Who am I to be doing this? Why would anyone want to buy from me?

Have you ever had these feelings about your business and what you offer to your audience?

You probably have. Studies show that about 70% of people have battled with Imposter Syndrome.

Imposter Syndrome is the feeling that you are not good enough even though there is evidence to the contrary.

There are countless stories of professional athletes, singers, actors, and authors who have struggled with this mindset issue even after making it big in their industry.

In this episode, I am sharing six strategies that will help you to kick Imposter Syndrome to the curb!

Episode 83 Takeaways:

+ Focus on what your audience needs and feels.

+ Unfollow some competition.

+ Call your accountability partner.

+ List exactly who you are.

+ Keep positive reviews in an album on your phone.

+ Have a mantra that you say to yourself.

If you find yourself thinking that everyone else has more to offer than you do, it's time to wave goodbye to that thought!

Listen in to this episode to learn how to do that through my six strategies.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Have you ever found yourself thinking things like "no one could do this like me," or "I'm the only one who can do this"?

Those thoughts are holding you back from getting the help you need to grow your business.

Recently, I had to step away from my business for a little while (I'll talk about why in this episode) so my team had to take over. We had a sale planned that I thought we would have to cancel, but they handled the whole thing, and guess what? It was super successful!

In this episode, I'm sharing how my team generated 130k in sales without me. That's right, not only can my team handle things without me, they can do it even better than I could!

Episode 82 Takeaways:

+ Sometimes life gives you things you didn't plan for.

+ Build a team that can work without you.

+ Hire team members who can be resourceful.

+ Trust others to be good at what they do.

+ Your team knows you and your business better than you realize.

+ Let your team members take over things that they enjoy doing.

+ Think about where you want your business to be in the future.

+ Make decisions for your future business.

+ There are people who can do what you do.

I hope that you have someone helping you in your business and taking things off your plate. If you don't, take this episode as a sign that maybe you should.

You might feel like no one can do what you do as well as you do it, but they can, and when you have people on your team who can take over for you, your life becomes a whole lot easier.

If you're looking for more resources about how to hire, I've created an entire workshop to help you get started. It will teach you when to hire, what to hire for, how to hire, and everything else you need to know. You can find it linked below!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Links Mentioned:

Hiring Workshop

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

How confident are you when it comes to live video?

In this episode, I have a special treat for you. It's a glimpse into a private guest coaching session from my mastermind with video and public speaking expert, Heather Sager.

This session was so good, so I decided to pull some of the best clips from it and make a value-packed podcast episode all about using live video to uplevel your business.

Heather covers things like setting goals for your live videos, crafting strong openings, and engaging your audience. If anyone knows how to create successful live videos, it's her!

Heather helps busy entrepreneurs structure their ideas, clarify their message, and hone their speaking skills so they deliver knockout live presentations, videos, and - workshops and sell their stuff.

Over the past 15 years, she's delivered 1000 presentations and helped hundreds of 6 and 7-figure business owners and their teams elevate their communication skills.

Episode 81 Takeaways:

+ You don't have to be on every platform.

+ Flow, conversion, and retention are the three main pillars in business.

+ Set measurable goals for your live videos.

+ Have your replay in mind when you go live.

+ Make your opening strong.

+ Talk about your freebie at the beginning.

+ Ask questions that are easy to answer in the comments.

+ Engage people watching the replay as well as the people watching live.

+ Write down easy engagement questions.

I love that Heather's tips are so simple and actionable. She makes going live seem so much less daunting throughout this episode

Whether you're already using live video in your business or just starting to consider it, be sure to grab your notebook and pen because you're going to learn so much from this episode!

If you're wondering how you can join my mastermind, you can get on the waitlist at https://notsowimpyteacher.ck.page/mastermind-waitlistto be the first to hear when applications open again!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Links Mentioned:

https://notsowimpyteacher.ck.page/mastermind-waitlist

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Are you utilizing your email list when it comes to your TpT sales?

Email marketing is an amazing way to spread the word about your sale to your audience. I love talking about email marketing because it is truly how I have been able to create so much success in my business.

In this episode, I'm sharing some of my tips for creating an email strategy during a sale. I'm also sharing some ideas for coming up with stories for your sale emails toward the end of the episode, and I know you will find those to be extremely helpful.

Episode 80 Takeaways:

+ Invest in your email marketing.

+ You need to feel confident using your email list during a sale.

+ Send more emails.

+ It's your job to make sure your audience knows about your sale.

+ Let people who want to leave, leave.

+ Remove the decision fatigue for your audience.

+ Focus on the benefits of your product rather than just the features.

+ Tell stories in your emails.

By the end of this episode, you will be able to confidently craft emails for your next sale.

I know that if you use these strategies in your email marketing as you go forward in your business, you will get so many more sales, so tune in to hear them!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you want to know how you can make more money without having to create more products?

Let's chat about pricing your TpT resources!

I want you to listen to this episode with an open mind because I know that people have very different opinions about pricing.

Here's what I think: You are underpricing your resources.

I know this to be true because I do it too. We want to create resources that teachers can afford, so we undersell ourselves. What if it doesn't have to be that way?

In this episode, I am sharing 5 tips to help you decide on fair prices for your TpT resources. Don't worry, I'm not telling you to have crazy high prices or rip off your audience. I believe that you need to have prices that are reasonable and attainable for your audience, while also giving you the return on investment that you deserve.

Episode 79 Takeaways:

+ You deserve to be paid for your value.

+ There is no mathematical formula for pricing resources.

+ Do not price by page number.

+ Stop deciding that teachers can't afford resources that are priced appropriately.

+ Teachers will pay for value.

+ Think about what has to be included in a resource to give it more value.

+ Stop looking at other people's prices.

+ Don't overthink it.

+ Don't raise your price right before a sitewide sale.

+ Pay attention to your data.

I know that this episode will give you some new ideas and a fresh perspective! After listening in, I want you to take some time to look at your TpT store and pick one product or line that needs to be increased.

Remember, you deserve to charge what you are worth!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

How much time do you spend writing product descriptions? Do you tend to leave them until the last minute?

This is a really important topic that we sometimes let slide. Product descriptions are actually super important! They are basically little sales pages for every single one of your products.

In my experience, there have been times when I've put so much work into creating a product that when it came to listing it and writing a description, I just threw something together quickly and moved on.

In this episode, I am breaking down why you should prioritize product descriptions, and I'm sharing a few tips on writing TpT product descriptions that sell.

Episode 78 Takeaways:

+ Write your product descriptions in advance.

+ Every single one of your product descriptions is a sales page.

+ Don't make product descriptions the last part of product creation.

+ It only takes a little time to make your product descriptions stand out.

+ The snippet is an important part of your description.

+ Use keywords naturally.

+ Tell the buyer how your resource solves their problem.

+ Write about the benefits of your product.

+ Address questions that buyers might have about your product.

+ Highlight positive feedback in your description.

+ Be careful about linking to related resources.

+ Be short and concise.

For more information, additional help, or to hear my top tips for writing product descriptions that sell, tune in!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur and let me know what your favorite tip was from this episode!

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you want to make July one of your biggest months of revenue?

I want to share three strategies that you can use to increase your Teachers Pay Teachers sales in the month of July.

Every year around this time, I see teacher entrepreneurs saying that their sales are slow, and a lot of people tell them to just take the month off because no one buys in July anyway. That breaks my heart to see because it is not true! I know this for a fact because July is one of our biggest months of revenue.

Now, if you want to take the summer off, that's totally fine. You deserve it, but if you want to keep making revenue, you can!

These three strategies are really easy, and I use them year after year. You can choose one or two, or do them all! It's totally up to you.

Episode 77 Takeaways:

+ Your audience needs resources even in July.

+ Lots of teachers like to prep and plan over the summer.

+ Host a training about how to use a resource and then put the resource on sale.

+ Start a new Facebook ad.

+ Remember that schools go back at different times in different areas.

+ Keep creating content.

+ Summer is the first chance that a lot of teachers get to sit and consume your content.

You can totally get some of these strategies implemented in your business, and it won't even take you that long! Tune in to hear all of my favorite ways to make the most out of July!

If you're looking for more ways to increase sales in your TpT store, I have created a guide to all kinds of different strategies that I use on a regular basis to bring more teachers to my store. These strategies will increase your impact, revenue, and profit. Grab the guide here: 10 Ways to Make More Money in Your TpT Store

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Links Mentioned:

10 Ways to Make More Money in Your TpT Store

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

What conferences are you hoping to get to this year?

I've been to a lot of different conferences over the years, so I've learned so much about how to prepare myself to get the most out of them.

I truly believe that conferences are a great investment. I know they can get pricey, but they are great learning experiences, motivators, and places to make new friends.

If you've ever been to a business conference, you know that while it is all of those things, it can also be overwhelming.

To try to make it less overwhelming, I'm breaking down 5 tips that I think are going to help you to get the most out of conferences based on what I have learned and done at all the conferences I've been to.

Episode 76 Takeaways:

+ You are not meant to listen to every presentation or take action on everything that you hear at a conference.

+ Pick what sessions you are going to go to before the conference.

+ Do what's going to help you be successful.

+ Choose a note-taking system that works for you.

+ Turn off notifications or use a device without social media on it.

+ Be flexible and open to changing your schedule.

+ Have an accountability partner.

+ Take time to prioritize your action item list after the conference.

The tips that I have for you in this episode will help you to get the most out of your conferences and retreats this year and for many years ahead, so tune in!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Are you thinking about creating a freebie library?

This is something that I get pretty passionate about, so buckle up because I am being really upfront about how I feel about them in this episode.

As you can tell from the title, I do not have a freebie library, and I'm sharing with you the 6 reasons why I never will.

Some of you probably have a freebie library, and if you're super happy with its conversion rate and you love having one, this episode might not be for you.

But I do get a lot of questions from people who are thinking about setting one up, so I thought it would be helpful for me to bring all of my answers together in this episode.

Episode 75 Takeaways:

+ A freebie library is a collection of freebies that someone gets access to when they give you their email address.

+ Freebie libraries are not so popular outside of the teaching space.

+ You won't know what specific freebie each individual signed up for.

+ A standard lead magnet makes it easier to sell on the back end.

+ It makes it harder to be known for something when you're = giving away all kinds of things.

+ A freebie library gives your audience decision fatigue.

+ Freebie libraries often aren't the best examples of your work.

+ You don't want to attract an audience that is only looking for freebies.

+ You will forever be answering emails about lost passwords for a freebie library.

+ Having the right people on your list is better than a large list.

You shouldn't feel like you have to make a freebie library just because you think everyone else is doing it...

I encourage you to really ask yourself what your goals are and how that library will or will not help you to meet those goals. If it won't help, you don't have to make it!

For more of my thoughts and an explanation on why I feel this way, tune in!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you hate looking at your numbers?

I get it. I think a lot of creative, visionary types tend to struggle with the data and numbers side of their business, but it is super important to understand them!

In this episode, I am going to simplify things for you.

We are chatting about data generally, but we're also going to be diving into the specifics of using your TpT conversion rate. We're going to talk about what it means, why you might have a low conversion rate, why you might have a high conversion rate, what you could do with your conversion rate, and how we use conversion rates to make decisions regarding our Facebook ads.

I'm bringing on my husband, Scott, to talk about this because he's my data guy, and he'll be able to answer all of our questions.

Even if you don't like looking at the numbers in your business, this episode is for you.

Episode 74 Takeaways:

+ You want to look at data that directly affects your outcome.

+ Compare your numbers to your own past numbers.

+ Track numbers weekly rather than daily or hourly.

+ You need to be making decisions based on data.

+ A conversion rate tells you how many people it takes to click on your product before someone buys it.

+ Don't decrease your price to increase your conversion rate.

+ Improve your listing to improve your conversion rate.

+ Calculate your earnings per click.

It's important to have someone tracking the numbers in your business, so if it's not going to be you, make sure you bring someone on to do it for you.

Once you've collected some data, you can use it to make decisions about what products to make, what products to promote, whether to add budget to your Facebook ads or turn them off. Your numbers will tell you what to do.

Don't forget to leave a review letting me know what you think of the podcast! I love to read them, and I really appreciate it.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.