Not So Wimpy Entrepreneur Podcast

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

You're busy, right? That's exactly why you don't have time to be creating new content every day.

In this episode, I'm going to share 10 different ways that you can repurpose one piece of content so that you can make that one piece of content stretch beyond single-use.

When you create one piece of content, you can use it over and over in many different ways to attract different types of learners from your audience.

This is the perfect episode for any busy teacher entrepreneur who gets overwhelmed by how much content they feel like they need to create.

Episode 63 Takeaways:

+ It is important to repeat yourself.

+ You have to start by creating new content.

+ Use new content for a Facebook Live.

+ Download your Facebook Live and upload it to your YouTube channel.

+ If you don't love writing, make a video first and then turn it into a blog post.

+ Take one tip from your blog post and make a graphic to share on social media.

+ Tease the main points of a blog post in an Instagram Reel.

+ If you create a Reel, share it on your Instagram Stories.

+ Send a link to your content via email.

+ Upload one of the videos you have made as a free product in your TpT store.

+ If you have a series of videos, create a mini-course and give it as a lead magnet.

+ Upload your video as a Facebook Premiere when you don't have time to go live.

Do you see that there are so many ways that you can take a blog post and spread it out?

I'm not saying that you should do all 10 of these every time, but pick a couple and make them a part of your process!

I'd love to know which tips you choose and which ones work best for you so be sure to reach out and let me know.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned:

9 Strategies for Killer Blog Content

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you have a launch strategy for putting your new resources out into the world?

I'm sharing with you 9 different strategies for launching a TpT resource.

In the early days, I didn't launch my resources at all. I made them, and I put them up on TpT. That was the whole process.

I still think that's the best thing to do when you're just starting out because you need to build your store, but as you start creating a bank of resources, you can start to get more strategic about how you launch a resource!

This will help get your audience to buy on day one, and who doesn't want that?

Episode 62 Takeaways:

+ Choose a launch date in advance.

+ Create a waitlist for your resource.

+ Post sneak peek pictures of you working on the resource for a couple of weeks before your launch date.

+ Get your audience involved in the creation stage.

+ Host a win-it-before-you-can-buy-it giveaway a few days before the launch.

+ Discount the resource for the first 1-4 days.

+ Send emails to your list once it launches.

+ Go live and show the entire resource.

+ Go live and teach how to use it.

Now you have a whole bank of strategies to turn to when you launch your next resource.

I'd love to hear if you have any other strategies that you have enjoyed using when launching your new resource, so let me know over on Instagram!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you have a strategy behind the emails you are sending to your audience?

Today I want to share with you the email strategy that I have been using. It is an amazing strategy for teacher entrepreneurs who want to serve their audience and sell!

You don't just want a list of people, right? You definitely want a list of buyers instead, and this is a pretty simple strategy that totally works.

Episode 61 Takeaways:

+ The best entrepreneurs are consistent.

+ You can't do everything.

+ Spend your time on your content and your email list.

+ Start at the end of your strategy by deciding what you want to sell.

+ Create content on the same topic as the resource you want to sell.

+ Send an email at the beginning of the week with a link to your content.

+ Schedule emails to resend to people that didn't open the first email.

+ Send a product pitch email just to the people who clicked on the link to your content.

I hope this strategy gets you thinking about being more strategic with what you send to your audience and how you can serve them better!

I would love to connect with you and hear what you think about this episode! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned:

9 Strategies for Killer Blog Content

ConvertKit

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Have you ever thought about starting a YouTube channel?

Today we are going to be talking about how to grow a business YouTube channel with my friend Tasha Cochran.

Tasha has a YouTube channel with over 200,000 subscribers, so she knows a thing or two about starting YouTube. From what equipment you might need to getting videos uploaded faster, Tasha is covering it all.

Tasha and her husband Joseph are lawyers, wealth experts and parents of two adorable kiddos. Their mission at One Big Happy Life is to inspire you to create a life that you love waking up to every single day.

Episode 60 Takeaways:

• YouTube is the only platform that is effortlessly evergreen.
• YouTube is a search engine.
• There are a lot of ways to repurpose video.
• Have outlines for your videos.
• People like authentic and imperfect videos.
• Decide the purpose of your YouTube channel.
• Invest in your equipment.
• Engage your audience with questions.
• Have an ongoing content plan.
• Consistency is really important in the beginning.
• Batch record your videos.

I hope this episode breaks Youtube down and makes it seem a little less daunting if you are thinking about starting a channel. I'm super excited to implement some of these tips as I work on my own channel.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned:

www.onebighappylife.com

Follow @onebighappylife on Instagram

Subscribe to One Big Happy Life on YouTube

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Are you trying to grow your email list in 2021?

In this episode, I am telling you about a big win that happened in my business last year. We added 115,000 new email leads to our list!

That's massive! We have never added that many new leads to our list in a year before, so I thought it would be interesting for you to hear what we did to get those leads.

I am also chatting with you about what our goal is for 2021 and what we'll be doing differently this year.

I hope that getting a little sneak peek behind the scenes at how we're running our business gives you some new ideas, encouragement, and motivation.

Episode 59 Takeaways:

+ Email marketing is about consistently building a relationship with your ideal clients.

+ Email your list at least once a week.

+ The quality of your list is more important than the quantity.

+ Create relevant and timely lead magnets.

+ Post about your lead magnets on social media multiple times a week.

+ Use Facebook ads for lead magnets.

+ Feature a relevant lead magnet at the top of every page of your website.

+ Work your Facebook groups to get them on your email list.

+ Set big and scary goals.

Now that we've talked about my goal, I want to hear about yours? Remember it's all about quality over quantity when it comes to your list. Make sure to set goals that will push you!

I'm excited to see how your list grows in 2021.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

We are finishing our series all about blogging in today's episode, so if you're just joining, go back to Episode 55 and start there!

I have a question for you. Are you skipping blog posts because you just can't find the time to write them?

We're going to wrap up this series by talking about how to batch your blog content.

Think of this like baking cookies. You don't get out all your ingredients and tools just to make two cookies when you want them. No, you make a whole batch at once so that you only have to do the work once!

The same goes for writing your blog posts. Batching will save you time and help you to be more consistent which is super important.

Episode 58 Takeaways:

+ Batching saves you time and makes you more consistent.

+ It's important to put out content consistently.

+ If you get everything done at once then you don't have to keep going back to it.

+ Batching gives you the freedom to focus on all the other projects in your business that need your attention.

+ Find a batching schedule that works for you.

+ Your content calendar doesn't have to be complicated.

+ Set aside time in your calendar for your batching and then schedule a separate time to review.

+ Don't give up if your batching plan doesn't work perfectly right away.

+ Use a template.

Take a few minutes and choose when your next batching session will be. Block it off on your calendar! Make that time sacred. It will be worth it for the time it saves you.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned:

Free Resource: Nine Strategies for Killer Blog Content

Episode 4: Writing Addictive Email with Bobby Klinck

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

We are in the middle of our series about blogging, and I have a special guest, Lisa Walton, joining us for today's episode.

Lisa is one of the newest members of the Not So Wimpy team! I hired her to be in charge of my content.

Lisa has so much experience with blogging, and she was kind enough to come on to share a lot of dos and don'ts when it comes to blogging.

I've made tons of mistakes in my blogging career, but the great thing about blogging is that you just keep learning and getting better.

I can't wait for you to hear all the tips that Lisa has to share that will help you get more people consuming your content.

Episode 57 Takeaways:

+ Blogging is not dead.

+ If you have the right systems in place, blogging isn't hard.

+ Focus on how you are going to deliver value.

+ You need a niche.

+ Give bite-sized pieces of information.

+ Just be you and let your voice shine through.

+ Your blog post doesn't have to be perfect.

+ Leave yourself time between drafting and publishing.

+ There is a difference between an interesting title and clickbait.

+ Consistency is important to build a relationship with your readers.

+ Have a project plan for your blog posts.

Lisa is such a genius when it comes to this stuff, and I'm super grateful to her for coming on to share some of her advice with us.

Hopefully after this episode you feel more confident to move forward with your blog!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned:

Nine Strategies for Killer Blog Content Free Resource

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

This is the second episode in our series about blogging, so if you didn't catch the first one, you might want to start there so we're all on the same page.

Today we're going to tackle how on earth to come up with something to write about.

I'm especially going to get into how I come up with tons of blog posts that help me sell a resource. I'm going to describe my soft sell process which is how I write 75% of my blog posts.

Episode 56 Takeaways:

+ Every blog post should focus on one specific topic rather than being a journal entry.

+ It's okay to want to make money from the time you invest in your blog.

+ Write blog posts to soft sell specific resources.

+ Break down your content into smaller posts.

+ Look at your customer's questions about your resources for blog post ideas.

+ One resource can generate a ton of different blog post ideas.

This method for coming up with topics is going to give you more blog post ideas than you could ever write! Trust me. Put aside 30 minutes to work on it, and you'll have content for months!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned:

Nine Strategies for Killer Blog Content Free Resource

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you have somewhere that you share content consistently?

For example, I share content on this podcast. Another really great place to share content is on a blog.

We're going to be talking about blogging for the next four episodes of the podcast which is super exciting to me.

Today we're focusing on three ways to use your blog to grow your business. I'm a blogger from way back, and I have learned a lot since I first started blogging!

Whether you already have a blog or you're considering starting one, this episode has some nuggets of wisdom for you.

Episode 55 Takeaways:

+ Everyone needs to have a place where they're sharing content.

+ Teachers love to have access to blogs.

+ Blogging is not dead.

+ Share content and tips that nurture your audience and make you the go-to expert.

+ Use your blog to grow your email list.

+ Be bold with your lead magnets.

+ Use your blog posts to sell your resources.

Next week, I'm going to tell you exactly how I brainstorm a whole bunch of blog topics specifically to sell resources.

This week, while you're waiting for that episode, I want you to decide whether or not you're all-in on your blog, and if you are, I want you to commit to being consistent. Consistency will look different for everyone, but it is important.

Resources Mentioned:

ConvertKit *Affiliate Link

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Have you ever thought about joining a mastermind? Are you not sure where to start? Did you have a bad experience and are scared to try again?

I will answer some of your questions as we are chatting all about masterminds in today's episode!

I'm excited to share with you a couple of different types of masterminds, what each type is and why you really should be in some sort of mastermind. I also have a few warnings for you that I've learned along the way.

Episode 54 Takeaways:

+ Don't judge your future experiences of masterminds based on something that happened in the past.

+ A mastermind is a group of people that are like-minded or at similar places, and they help one another to navigate challenges.

+ Peer masterminds are usually free and might be better for you if you are newer.

+ A mastermind is a good place to get referrals and input.

+ A good mastermind pushes your mindset blocks.

+ Being an entrepreneur can be lonely.

+ The people in your mastermind can become good friends.

+ You need a safe place to celebrate wins.

+ In a mastermind, you will be introduced to different strategies and ways of thinking.

+ A mastermind is only as good as the people who join it.

My paid mastermind, The Not So Wimpy CEOs, will open next month! If you're an established teacher entrepreneur looking to continue to increase your revenue and your impact while working fewer hours, and you're interested in joining, you can get on the Not So Wimpy CEO Mastermind Waitlist today!

And if my mastermind isn't a good match for you, I hope you'll think about finding one that is so that you can experience all the amazing benefits for yourself.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned:

Not So Wimpy CEO Mastermind Waitlist