Not That Kind of CEO - For Women Who Want More

You know that feeling where you've been working all day, you're exhausted, the kids have had maybe 30% of you, and you still have nothing to show for it?

Not behind on one thing. Behind on everything. Again.

In this episode I'm getting into the real reason so many mompreneurs are stuck in that loop. And it's not your schedule, your systems, or your kids.

It's something you've been treating as completely free that is absolutely not.

I'm sharing a story from the worst job I ever had, something Taylor Swift said that stopped me in my tracks, and the exact shift that takes you from spinning your wheels to actually feeling proud at the end of your day.

If you're tired of working harder and still feeling like you're failing: this one's for you.

If you finished this episode going okay but where do I even start, that's exactly what the Where The F*ck Should I Even Start Toolkit is for. Three questions, 20 minutes, and you'll know.

→ Grab it here: WTF Toolkit

FOLLOW AYLA: ⁠@ayladenhartog⁠

You're not imagining it; you're feeling exhausted, overstimulated, and running on empty, and you've somehow convinced yourself that's just life right now.

Maybe it's the world. Maybe it's the kids. Maybe it's the season you're in. But what if you're also doing things every single day that are sneakily draining you, things that feel completely harmless?

In this episode, I'm getting honest about something that felt almost embarrassing to say out loud: I'm not burned out right now, and I want that for you too.

I'm sharing the specific things I actually do to keep myself sane and present as a mompreneur when the weight of everything threatens to pull me under.
From the way I consume news, to what I watch, to how I handle the 4am spiral. This is a real, unfiltered look at what it takes to keep your "sim bar" green when the world is on fire.

If you're an overwhelmed mompreneur who's tired of white-knuckling through every day, this one's for you.

FOLLOW AYLA: ⁠@ayladenhartog⁠

You’re doing everything you’re supposed to do, and somehow you’re still exhausted, resentful, and wondering how long you can keep this up.

In this episode, I’m sitting down with Jenn Fast to talk about the side of productivity most mompreneurs never get to see. The support systems, the protected time, and the boundaries that exist in the background at the highest levels.

We talk about what happens when you try to copy the output without the structure, and why that’s such a fast track to mompreneur burnout.

We get into the moments where work-life balance for mompreneurs starts to break down, not because you’re doing it wrong, but because you’re carrying roles that were never meant to sit in one body.

This conversation touches stress, health signals, invisible labor, and the line most overwhelmed mompreneurs don’t realize they’ve crossed until their body forces them to stop.

If you’ve been telling yourself to just push a little longer, this episode might feel uncomfortably familiar.

FOLLOW AYLA: ⁠@ayladenhartog⁠

You can find Jenn:

On her website, or @itsjennfast on Instagram

You’re exhausted, but not the kind of tired that sleep fixes. You’re an overwhelmed mompreneur sitting down to work, feeling resistance in your body, and wondering why motivation and consistency feel so hard lately.

January pressure, new goals, new plans, new habits, it all sounds good on paper. But when you’re balancing motherhood and entrepreneurship, that push to do more can lead to mompreneur burnout instead of progress.

In this episode, we talk about why goal-setting often backfires when you’re already stretched thin. Why the tension you feel isn’t laziness or lack of discipline, but a sign of misalignment between your energy, your season of life, and the expectations you’re carrying. And why forcing work-life balance never works when you ignore what’s actually going on underneath.

If you’re a mom entrepreneur feeling burned out, overwhelmed, or stuck between wanting more from your business and needing space to breathe, this episode will help you understand what’s really happening, and why pushing harder isn’t the answer.

If you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.

Inside the WTF Reset, I help you:

• Reconnect with your vision and direction
• Get honest about your real capacity in this season
• Reset your focus, priorities, and expectations
• Create a simple 30-day action plan that works with you, not against you

This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.

The WTF Reset starts January 19th and it’s completely free.

👉 Sign up and give yourself a real reset before the year takes off.

FOLLOW AYLA: ⁠@ayladenhartog⁠

Some people plan their way into entrepreneurship. Others follow a curiosity that makes no sense at first, until suddenly it becomes the thing.

In this episode, I’m talking to Sarika, who walked away from a respected corporate role and followed an unexpected pull toward Japanese sake.

What started as an interest turned into a business, awards, and a completely different way of defining success. Not because she mapped it all out, but because she listened to what kept calling her.

We talk about following intuition in business, making unconventional career decisions, and building something that fits you instead of fitting into what entrepreneurship is supposed to look like.

This is a conversation about non-traditional entrepreneurship, identity shifts, and trusting a path that doesn’t come with external validation first.

If stories about doing business differently, redefining success, and letting curiosity lead resonate right now, this one is worth pressing play on.

If you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.

Inside the WTF Reset, I help you:

• Reconnect with your vision and direction
• Get honest about your real capacity in this season
• Reset your focus, priorities, and expectations
• Create a simple 30-day action plan that works with you, not against you

This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.

The WTF Reset starts January 19 and it’s completely free.

👉 Sign up and give yourself a real reset before the year takes off.

You can find Sarika:

@sarika.sake or on her website

FOLLOW AYLA: ⁠@ayladenhartog⁠

If you’ve ever thought, “Why can’t I keep my house tidy?” while stepping over toys for the hundredth time, this episode is for you.

In this conversation, I sit down with my friend Heather Clark, founder of Declutter for Change. We start with the stuff. The toys. The cupboards you avoid. The mess that never seems to stay gone. But very quickly, we get to what’s actually underneath it.

We talk about why clutter feels so heavy for moms, why it triggers shame instead of motivation, and why so many women blame themselves for something that isn’t a discipline problem at all. We explore how motherhood, past identities, survival mode, and unspoken “shoulds” all pile up, both in our homes and in our heads.

This isn’t an episode about perfect systems or becoming more organized. It’s about understanding why letting go can feel so hard, and why clarity always comes before motivation.

If your house feels overwhelming and you secretly think that says something about you as a woman or a mother, this conversation will change how you see it.

If you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.

Inside the WTF Reset, I help you:

• Reconnect with your vision and direction
• Get honest about your real capacity in this season
• Reset your focus, priorities, and expectations
• Create a simple 30-day action plan that works with you, not against you

This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.

The WTF Reset starts January 12 and it’s completely free.

👉 Sign up and give yourself a real reset before the year takes off.

You can find Heather:

@declutterforchange or on her website

FOLLOW AYLA: ⁠@ayladenhartog⁠

Reflecting on your business goals can feel heavy, especially at the end of the year.

I see so many women look back at what they planned, what they didn’t finish, and what didn’t work, and suddenly reflection turns into self-criticism.

In this episode of Not That Kind of CEO, I talk about how to reflect on your business goals in a way that actually creates clarity, momentum, and peace, instead of pressure, guilt, or another round of unrealistic goal setting.

This episode is for you if you’re a mompreneur who is:

• Reflecting on your business goals and feeling behind
• Planning the new year but already overwhelmed
• Tired of goal setting that ignores real life, motherhood, and capacity
• Craving an end-of-year business reflection that feels aligned instead of punishing

I don’t walk you through a checklist or another strategy. I share a different lens for reflecting on your business goals, one that takes your season of life into account and helps you understand what truly worked, what didn’t, and why.

The goal isn’t to judge your year, but to use it as information so you can move forward with clarity.

If you’ve been searching for:

• how to reflect on your business goals
• end of year business reflection for entrepreneurs
• reflecting on business goals as a mom
• business planning for the new year without burnout
• aligned goal setting for mompreneurs

…this episode will help you rethink how reflection is supposed to feel.

If you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.

Inside the WTF Reset, I help you:

• Reconnect with your vision and direction
• Get honest about your real capacity in this season
• Reset your focus, priorities, and expectations
• Create a simple 30-day action plan that works with you, not against you

This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.

The WTF Reset starts January 12 and it’s completely free.

👉 Sign up and give yourself a real reset before the year takes off.

If this episode resonated, make sure to subscribe to Not That Kind of CEO so you don’t miss what’s coming next.

FOLLOW AYLA: ⁠@ayladenhartog⁠

If Christmas leaves you exhausted, even after doing things you genuinely enjoy, this episode is for you.

For a long time, I thought I was relaxing by staying busy. Cooking, organizing, planning. All things that look productive, nurturing, and completely normal. But I started to notice that the things I called “relaxing” were often the same things that left me wired, snappy, and completely depleted.

In this episode of Not That Kind of CEO, I’m sharing the moment that cracked this open for me. The realization that what I thought was relaxation was actually a coping mechanism keeping my nervous system in overdrive, especially around Christmas.

I talk about the difference between coping and regulating, why staying busy can feel soothing without being restorative, and why this pattern shows up so strongly during high-pressure seasons like the holidays.

This isn’t about doing less or finally sitting down. It’s about understanding why your body never fully softens, even when you think you’re resting.

I also reference the work of Kate Northrup around nervous system regulation, and I share where to start if you recognize yourself in this pattern but don’t know what to change yet.

If you’re feeling stuck, scattered, or constantly recovering instead of actually resting, this conversation might shift how you see your habits, your exhaustion, and yourself.

COMING UP IN JANUARY: WHERE THE F*CK SHOULD I EVEN START?!

Are you tired of collecting strategies and nothing really sticking? The FREE 5-day WTF Challenge helps you understand yourself first, so everything you plan after this actually works.

Join Where the F*ck Should I Even Start?! we're starting January 12th 2026.

Join the free challenge

FOLLOW AYLA: ⁠@ayladenhartog⁠

Planning your next year sounds like a good idea… until you try to do it in December.

In this episode, I talk about why planning while exhausted, overstimulated, and in survival mode often leads to plans that don’t stick, especially for mompreneurs.

We explore what’s really happening when clarity feels out of reach, why so many next-year plans quietly fall apart, and how timing plays a bigger role than discipline ever will.

If you’re feeling pressure to plan your next year but something in you is resisting, this conversation will help you understand that resistance differently, and approach your next year in a way that actually works for you.

When you listen, you’ll walk away with:

• Relief around the pressure to have everything figured out right now
• A new way to think about planning that doesn’t start from exhaustion
• Language for why clarity feels so hard in December
• Permission to stop forcing decisions that don’t feel aligned yet
• A calmer, more grounded way to relate to your next year without shrinking your goals

If this episode hit home and you want real clarity instead of another forced plan, join my free Where the F**k Should I Even Start? challenge in January.

It’s designed to help you get unstuck and move forward without burning yourself out.

JOIN THE FREE CHALLENGE HERE

FOLLOW AYLA: ⁠@ayladenhartog⁠

This episode is for every mompreneur who hits December and suddenly feels like she is three steps behind, exhausted, and somehow supposed to turn into a productivity wizard while the kids are decorating cookies in the background.

Everywhere online people are screaming about “finishing strong,” planning for 2026, or “what you should already have in place.” It's no wonder your system feels fried. The world is telling you to speed up while your body is begging you to slow the hell down.

In this episode, I break down what’s actually happening underneath the overwhelm. Why you feel behind. Why your brain is grasping for control. Why clarity feels impossible when your system is overloaded. And how to shift out of the frantic energy so you can end the year grounded, regulated, and proud of the woman you’re becoming.

You’ll hear:

• The tug-of-war between external pressure and your internal rhythm
• Why your brain loves to “finish things” when it’s overwhelmed
• How comparison and urgency fry your clarity
• The simple mindset shifts that calm your system so direction can land again
• The one question to ask yourself before you set another goal this month

If you’re tired of December pushing you around, this episode will make you want to grab it by the jingle balls again.

FOLLOW AYLA: ⁠@ayladenhartog⁠