A comeback episode packed with news

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🗞HEADLINES

👉 Meta and TikTok workaround iOS privacy features.

Sources: KrauseFX

👉 AmericanEagle trying to get through Gen-Z on Roblox.

Sources: Digiday

👉 Dubai setting the record straight for Crypto projects' marketing strategies.

Sources: Cryptodaily

👉 Netflix's Advertising costs and what to expect.

Sources: MorningBrew

👉 Queen Elizabeth II funeral AKA: The day marketing stopped in the UK.

Sources: The Drum

👉 Patagonia's founder quits his right for the company's profits.

Sources: Marketing Week

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

Episode recorded live on Jan 21st, 2022.

Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.

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HEADLINES

Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic.

Sources: Twitter

Crypto.com got hacked. But they reimbursed their customers right away.

Sources: Decrypt

Meta wants you to mint and exchange NFTs on Facebook and Instagram.

Sources: FinancialTimes

Tony's Chocolonely wants you to eat less chocolate.

Sources: The Drum

Amazon fires once more to the retail industry with Amazon Style. A fashion retail store.

Sources: Geekwire

Nike and Gucci managed to create great experiences in the Metaverse.

Sources: Nike & Roblox

Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet.

Sources: Morning Brew

Wunderman Thompson gets into the metaverse on the CES.

Sources: Morning Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

Christmas Day Episode! 🎄🎁

In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences.

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

Episode recorded live on Dec 20th, 2021.

A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.

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HEADLINES

Sources: MarketingDive

Sources: MarketingDive & MorningBrew

Sources: MarketingWeek

Sources: Mashable

Sources: TheNextWeb

Sources: Morning Brew

Sources: Morning Brew

Sources: Retail Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

Episode recorded live on Dec 3rd 2021.

Black Friday, Cyber Monday, Twitter's stocks and more.

This episode is a news punch to know the latest on Marketing, Business and Tech.

Thanks for listening!

Subscribe, Review, and Share if you like!

HEADLINES

Sources: CNBC

Sources: Forbes

Sources: CNBC

Sources: Marketing Tech News

Sources: Mashable

Sources: Morning Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

Episode recorded live on YouTube.

This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.

I hope you like it.

Subscribe, Review, and Share if you like!

HEADLINES

Sources: Search Engine Land

Sources: Search Engine Land

Sources: Morning Brew

Sources: Morning Brew

Sources: BBC

Sources: Retail Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

We’re live and alive!

This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch.

Today I talked about an interesting article from Adalytics regarding Ad-targeting and some of their findings are mindblowing.

I hope you like it.

Subscribe, Review, and Share if you like!

HEADLINES

Sources: Adalytics

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead

I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week.

Subscribe, Review, and Share if you like!

👉 HEADLINES

🔖 WEEKLY READ:

How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating.

Read the article at AdWeek

💡Tip Bit:

Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated.

This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc.

I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned!

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

Have you seen a packed podcast episode before? Of course, you haven’t; podcasts are meant to be heard, not seen, lol.

Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue 🥴

Thanks for listening, and I’ll be happy to listen to your messages; leave one in this link.

1️⃣ HEADLINES:

Sources: MorningBrew, Stanford

Sources: The Drum, CNET

Sources: MarketingDive, Spotify

Sources: AdWeek

Sources: Inc., Wired

Sources: MarketingDive

🤓 Share this episode with someone who might find it useful.

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer

https://notyourmarketer.com

👨🏻‍💻 @albertolempira

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝘄𝗵𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼.

In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer's point of view.

I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improving the customer experience once you begin to delight your customers.

❌ 𝙋𝙍𝙊𝘿𝙐𝘾𝙏 ≠ 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉 

✅ 𝙀𝙓𝙋𝙀𝙍𝙄𝙀𝙉𝘾𝙀 = 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉

🤓 ꜱʜᴀʀᴇ ᴛʜɪꜱ ᴇᴘɪꜱᴏᴅᴇ ᴡɪᴛʜ ꜱᴏᴍᴇᴏɴᴇ ᴡʜᴏ ᴍɪɢʜᴛ ꜰɪɴᴅ ɪᴛ ᴜꜱᴇꜰᴜʟ.

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer

https://notyourmarketer.com

👨🏻‍💻 @albertolempira

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic