Not Your Marketer: News about Marketing, Business and Marketing

By Alberto LempiraBusiness Marketing

Not Your Marketer: News about Marketing, Business and Marketing episodes

September 19, 2022 E23: iOS Privacy, Metaverse and Patagonia
A comeback episode packed with news

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🗞HEADLINES
👉 Meta and TikTok workaround iOS privacy features.
Sources: KrauseFX
👉 AmericanEagle trying to get through Gen-Z on Roblox.
Sources: Digiday
👉 Dubai setting the record straight for Crypto projects' marketing strategies.
Sources: Cryptodaily
👉 Netflix's Advertising costs and what to expect.
Sources: MorningBrew
👉 Queen Elizabeth II funeral AKA: The day marketing stopped in the UK.
Sources: The Drum
👉 Patagonia's founder quits his right for the company's profits.
Sources: Marketing Week

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
31 min
January 21, 2022 Metaverse, NFTs, and Virtual lands
Episode recorded live on Jan 21st, 2022.
Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.
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HEADLINES
Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic.
Sources: Twitter
Crypto.com got hacked. But they reimbursed their customers right away.
Sources: Decrypt
Meta wants you to mint and exchange NFTs on Facebook and Instagram.
Sources: FinancialTimes
Tony's Chocolonely wants you to eat less chocolate.
Sources: The Drum
Amazon fires once more to the retail industry with Amazon Style. A fashion retail store.
Sources: Geekwire
Nike and Gucci managed to create great experiences in the Metaverse.
Sources: Nike & Roblox
Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet.
Sources: Morning Brew
Wunderman Thompson gets into the metaverse on the CES.
Sources: Morning Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
35 min
December 25, 2021 Christmas Ads: Holiday Marketing trends of 2021
Christmas Day Episode! 🎄🎁
In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences.

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
29 min
December 21, 2021From Meta to Peloton
Episode recorded live on Dec 20th, 2021.
A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.
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HEADLINES
Peloton's "He's alive" campaign backfires, and now everybody is confused.
Sources: MarketingDive
Bombay Sapphire makes stopping at the window displays cool again.
Sources: MarketingDive & MorningBrew
Meta wants to offer an Ad Platform using less data, and we are loving it.
Sources: MarketingWeek
Meta's portal will understand American Sign Language.
Sources: Mashable
The metaverse will need 1000x the computing power we have right now, according to Intel.
Sources: TheNextWeb
Investors are buying holiday presents in the metaverse, and they are not alone.
Sources: Morning Brew
Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot.
Sources: Morning Brew
Gift Cards are selling like hot, and there are some people still surprised by this.
Sources: Retail Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
26 min
December 04, 2021Black November
Episode recorded live on Dec 3rd 2021.
Black Friday, Cyber Monday, Twitter's stocks and more.
This episode is a news punch to know the latest on Marketing, Business and Tech.
Thanks for listening!
Subscribe, Review, and Share if you like!
HEADLINES
McDonald's new customer satisfaction role.
Sources: CNBC
It is not that bad that retail sales have decreased this year's Black Friday.
Sources: Forbes
Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales.
Sources: CNBC
2/3 of Gen Z do not feel it with Black Friday promotions.
Sources: Marketing Tech News
Trump: The Mastodon.
Sources: Mashable
Spotify's Wrapped 2021.
Sources: Morning Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
20 min
November 22, 2021Cleaning out the dust.
Episode recorded live on YouTube.
This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.
I hope you like it.
Subscribe, Review, and Share if you like!
HEADLINES
Google November 2021 Core Update is live, and not everybody is happy about this.
Sources: Search Engine Land
Abandon ship! Twitter also joins the deprecation of AMP following the downfall of a failed promise by Google.
Sources: Search Engine Land
More restrictions to come on Meta's advertising platform.
Sources: Morning Brew
Grammarly becomes one of the most valuable startups thanks to its AI technology to help us improve our writing.
Sources: Morning Brew
Adele doesn't want you to shuffle her songs on her new album "30".
Sources: BBC
Personalization will always bring you closer to your customers.
Sources: Retail Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
17 min
July 16, 2021Recording live + Ad targeting insights
We’re live and alive!
This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch.
Today I talked about an interesting article from Adalytics regarding Ad-targeting and some of their findings are mindblowing.
I hope you like it.
Subscribe, Review, and Share if you like!
HEADLINES
How are companies nowadays targeting users to improve their reach?
Sources: Adalytics

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
26 min
June 02, 2021Hello, world!
Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead
I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week.
Subscribe, Review, and Share if you like!
👉 HEADLINES
Instagram and the issue of fake news control.
Sources: Financial Times

Likes visibility control and window shopping coming to Instagram Shopping.
Sources: Morning Brew
🔖 WEEKLY READ:
How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating.
Read the article at AdWeek
💡Tip Bit:
Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated.
This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc.
I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned!
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
18 min
March 01, 2021Spotify Ads, Zoom fatigue and beware of ClubHouse 😬
Have you seen a packed podcast episode before? Of course, you haven’t; podcasts are meant to be heard, not seen, lol.
Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue 🥴
Thanks for listening, and I’ll be happy to listen to your messages; leave one in this link.
1️⃣ HEADLINES:
Zoom fatigue is real; I knew it!
Sources: MorningBrew, Stanford
Facebook blocks news; the Australian government passes a new law, Google and Facebook must pay.
Sources: The Drum, CNET
Spotify Audience Network gets more interesting.
Sources: MarketingDive, Spotify
A new kid in video-streaming-town, Paramount+, set to launch on March 4th, it will have an ad-supported tier, and it will do remakes of Frasier, Rugrats, and more.
Sources: AdWeek
ClubHouse may be recording all your rooms, and while it has not launched its monetization plan yet, there are a growing set of startups making money out of it.
Sources: Inc., Wired
Twitter may be joining the Social Media revolution with Super Follows and Twitter Spaces.

M&M’s relaunches its limited-edition messages-packaging with Spotify playlists included.
Sources: MarketingDive

🤓 Share this episode with someone who might find it useful.

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer
https://notyourmarketer.com
👨🏻‍💻 @albertolempira
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
28 min
February 22, 2021 Delighting your customer - Building your marketing strategy (4/5)
𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝘄𝗵𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼.
In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer's point of view.
I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improving the customer experience once you begin to delight your customers.

❌ 𝙋𝙍𝙊𝘿𝙐𝘾𝙏 ≠ 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉
✅ 𝙀𝙓𝙋𝙀𝙍𝙄𝙀𝙉𝘾𝙀 = 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉

🤓 ꜱʜᴀʀᴇ ᴛʜɪꜱ ᴇᴘɪꜱᴏᴅᴇ ᴡɪᴛʜ ꜱᴏᴍᴇᴏɴᴇ ᴡʜᴏ ᴍɪɢʜᴛ ꜰɪɴᴅ ɪᴛ ᴜꜱᴇꜰᴜʟ.

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer
https://notyourmarketer.com
👨🏻‍💻 @albertolempira
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
24 min

About Not Your Marketer: News about Marketing, Business and Marketing

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Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.

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Not Your Marketer: News about Marketing, Business and Marketing

Not Your Marketer: News about Marketing, Business and Marketing episodes

About Not Your Marketer: News about Marketing, Business and Marketing