Not Your Marketer: News about Marketing, Business and Marketing

Not Your Marketer: News about Marketing, Business and Marketing

By Alberto LempiraBusinessMarketing
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Not Your Marketer: News about Marketing, Business and Marketing episodes

  • SEO Tips, Social Media and Advertising

    We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search.

    Thanks for listening, enjoy!

    1️⃣ HEADLINES:

    • Who spent the most on online advertising ?

      • Sources: AdAge

      • Spotify may be working on a Podcast subscription service.

        • Sources: The Verge

        • Project Signal from the Washington Post, a way to target users by context.

          • Sources: The Washington Post

          • Social Media forced to act as a contention wall for the spread of fake news.

            • Sources: USA Today

            2️⃣ INTERVIEW:

            We talked about SEO with John Voung, Founder and President of Local SEO Search, a boutique SEO agency based in Toronto, Canada that serves clients all around the world. We covered interesting tips for improving your SEO strategy, like:

            • State of the art of SEO in 2020.
            • How to take advantage of SEO if you are an SMB:
              • Google MyBusiness.
              • Google Maps features.
              • COVID protocols.
              • What is working and what’s not regarding SEO.
              • Debunking three common myths about SEO.

                • 3️⃣ FIND MORE ABOUT OUR GUEST:

                • Local SEO Search: http://localseosearch.ca

                  • IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                  ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                  🎙 @notyourmarketer on Twitter, Instagram, and YouTube

                  https://notyourmarketer.com

                  👨🏻‍💻 @albertolempira on any social network

                  https://albertolempira.com

                  🔊 Music & Sound arrangement by @dosdosmusic

                  47 min
                • It's all about your data
                  In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed users’ data and how brands are levering on them.
                  Thanks for listening, enjoy!
                  1️⃣ HEADLINES:
                  PayPal betting on crypto by allowing its US-based accounts to buy and sell  cryptocurrencies like Bitcoin, Etherium, and LiteCoin.
                  Sources: Reuters, Bloomberg
                  US Government has announced an antitrust lawsuit against Google for hurting competition with its dominance.
                  Sources: WSJ
                  Snap had a great week with a jump in almost 20% of DAUs.
                  Sources: CNBC
                  Quibi shutdowns after just six months online.
                  Sources: WSJ
                  YouTube’s ad space availability for political ads in the US is so crowded prices have spiked.
                  Sources: Bloomberg
                  2️⃣ MAIN STORY:
                  There are many ways brands can leverage data for engaging customers. Today we talked about three of them:
                  Understanding your customer.
                  Predicting behavior.
                  Engage with customers’ data.
                  3️⃣ MENTIONED ON THIS EPISODE:
                  Google’s market share: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
                  IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
                  ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
                  🎙 @notyourmarketer on Twitter, Instagram, and YouTube
                  www.notyourmarketer.com
                  👨🏻‍💻 @albertolempira on any social network
                  www.albertolempira.com
                  🔊 Music & Sound arrangement by @dosdosmusic
                  30 min
                • Holiday shopping: COVID Style

                  Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID pandemic will shape this holiday shopping season. Enjoy!


                  1️⃣ HEADLINES:

                  • Instagram turns 10.
                  • Instagram is to add its shopping experience to IGTV, Reels is coming.

                    • Sources: eMarketer

                    • YouTube is betting on making the platform a destination for online shopping.

                      • Sources:Bloomberg

                      • PlutoTV is launching in Spain this fall.

                        • Sources:BroadbandTV News


                        2️⃣ MAIN STORY:

                        Holiday season 2020: how COVID is going to change the way brands and consumers approach the busiest shopping season in the western hemisphere.


                        3️⃣ MENTIONED ON THIS EPISODE:

                        • Kantar predictions for 2020 holiday shopping season: https://www.kantar.com/inspiration/retail/4-predictions-for-an-uncertain-2020-us-holiday-shopping-season-cn/
                        • Morning Consult insights on holiday’s plans for 2020 in the US:
                          • https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849

                          👉 How to change Instagram’s App icon (it will work in October only): 👈

                          1. Go into the app’s settings.
                          2. Scroll down. (As if you were going to refresh the feed, but you’re still in the settings screen)
                          3. You will be greeted with the anniversary screen.
                          4. Choose the App icon you prefer.

                            5. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                            ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                            🎙 @notyourmarketer on Twitter, Instagram, and YouTube

                            https://notyourmarketer.com

                            👨🏻‍💻 @albertolempira on any social network

                            https://albertolempira.com

                            🔊 Music & Sound arrangement by @dosdosmusic

                            35 min
                          5. MVP: Minimum Viable Product

                            First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show.

                            Thanks for listening!

                            1️⃣ HEADLINES:

                            • TikTok's future stills unsecured in the US.

                              • Sources: CNBC, CNET, Forbes

                              • IKEA is using CGI models for video campaigns.

                                • Sources: PetaPixel

                                • Facebook removed the 20% text limit on ads' creative for Facebook Ads and Instagram Ads.

                                  • Sources: Search Engine Journal, Social Media Today

                                  • Amazon Hardware event: launching a new Ring indoors drone that reminds of Flubber's Weebo.

                                    • Sources: The Verge

                                    2️⃣ MAIN STORY:

                                    Using the Lean Startup methodology in organizations of any size. The case for Amazon's approach to the development and launch of new devices and services.

                                    3️⃣ MENTIONED IN THIS EPISODE:

                                    The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries.

                                    😃 Leave a voice message!


                                    IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                                    ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                    🎙 @notyourmarketer on Twitter, Instagram, and YouTube

                                    www.notyourmarketer.com

                                    👨🏻‍💻 @albertolempira on any social network

                                    www.albertolempira.com

                                    🔊 Music & Sound arrangement by @dosdosmusic

                                    30 min
                                  • Not Your Marketer Trailer

                                    Let's talk about marketing, business, and tech. 

                                    Join me every other week to cover the lastest news and trends.

                                    😃 Leave a voice message!

                                    ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                    🎙 @notyourmarketer on Twitter, Instagram, and YouTube

                                    www.notyourmarketer.com

                                    👨🏻‍💻 @albertolempira on any social network

                                    www.albertolempira.com

                                    🔊 Music & Sound arrangement by @dosdosmusic

                                    2 min

                                  About Not Your Marketer: News about Marketing, Business and Marketing

                                  From the publisher's feed

                                  Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.