Not Your Marketer: News about Marketing, Business and Marketing

Not Your Marketer: News about Marketing, Business and Marketing

By Alberto LempiraBusinessMarketing
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Not Your Marketer: News about Marketing, Business and Marketing episodes

  • Weekly News: Brand values and Core Web Vitals

    Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.

    1️⃣ HEADLINES:

    • Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.

      • Sources: MarketingDive, MarketingWeek

      • Aunt Jemina’s out, say hello to Pearl Milling Company.

        • Sources: MarketingDive

        • TikTok deal with Oracle+Walmart is on hold.

          • Sources: AdExchanger

          • Auditing your Core Web Vitals and the passage update from Google’s algorithm.

            • Sources: Search Engine Land(1), Search Engine Land(2)

            • Microsoft’s xCloud, cloud gaming alternative will be available on web browsers, Safari included.

              • Sources: The Verge

              🤓 Share this episode with someone who might find it useful.

              IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

              ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

              🎙 @notyourmarketer

              https://notyourmarketer.com

              👨🏻‍💻 @albertolempira

              https://albertolempira.com

              🔊 Music & Sound arrangement by @dosdosmusic

              23 min
            • Value and Brand Positioning - Building your marketing strategy (3/5)

              𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

              Today I will briefly explain the different elements that make up marketing:

              • 🥺 Needs
              • 🤗 Wants
              • 😐 Demand
              • ☺️ Value + Satisfaction

                • Creating value, and understanding how to make your customers’ life easier is key to set where you want your brand to be positioned.

                Remember that real estate on the customer’s mind is limited and highly coveted, so we need to be sure to convey the right message and to be clear about the value we offer.

                🤓 ꜱʜᴀʀᴇ ᴛʜɪꜱ ᴇᴘɪꜱᴏᴅᴇ ᴡɪᴛʜ ꜱᴏᴍᴇᴏɴᴇ ᴡʜᴏ ᴍɪɢʜᴛ ꜰɪɴᴅ ɪᴛ ᴜꜱᴇꜰᴜʟ.

                IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                🎙 @notyourmarketer

                https://notyourmarketer.com

                👨🏻‍💻 @albertolempira

                https://albertolempira.com

                🔊 Music & Sound arrangement by @dosdosmusic

                16 min
              • GameStop rules! Or was it Reddit?

                Hi, Welcome back! 

                In this episode, I talked about Reddit’s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases.

                I also talked about how Apple is killing IDFA, why it makes Facebook mad and how the future could look  after others like Google follow through.

                Finally, I  talked about Super-Bowl LV Advertisements, Barilla’s great example of how to do an extended product, and my thoughts after my first week on ClubHouse App.

                I hope you enjoy this episode! 😃

                1️⃣ HEADLINES:

                • GameStop wins big thanks to subreddit forum

                  • Sources: Vox

                  • Bye bye IDFA.

                    • Sources: Digiday

                    • The future of online advertising.

                      • Sources: AdAge

                      • Barilla’s pasta timer playlists.

                        • Sources: MarketingDive

                        🤓 Share this episode with someone who might find it useful.

                        IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                        ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                        🎙 @notyourmarketer

                        https://notyourmarketer.com

                        👨🏻‍💻 @albertolempira

                        https://albertolempira.com

                        🔊 Music & Sound arrangement by @dosdosmusic

                        33 min
                      • Choosing your Target - Building your marketing strategy (2/5)

                        In this episode I share with you the steps you need to define your target:

                        1️⃣ Follow SMART goals.

                        2️⃣ Getting Insights from your customers.

                        3️⃣ Building your avatar or customer persona.

                        Please share this episode with someone you think may find it useful. Sharing is caring. 🤓

                        IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                        ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                        🎙 @notyourmarketer

                        https://notyourmarketer.com

                        👨🏻‍💻 @albertolempira

                        https://albertolempira.com

                        🔊 Music & Sound arrangement by @dosdosmusic

                        22 min
                      • Parler, WhatsApp and CES 2021.

                        2021 arrived with a lot of news!

                        Today we’ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021.

                        All this and more on the ninth episode of the NYM podcast, stick around.

                        1️⃣ HEADLINES:

                        • Parler and Big Tech: The fight for truth

                          • Sources: Deadline, Reuters

                          • WhatsApp changing the rules of engagement.

                            • Sources: The Verge, Gizmodo

                            • Primark won’t open an online store.

                              • Sources: Morning Brew

                              • Highlights from CES 2021.

                                • Sources: CNET

                                • UNO turns 50!

                                  • Sources: Marketing Dive

                                  • Wikipedia turns 20!

                                    • Sources: Morning Brew

                                    🤓 Share this episode with someone who might find it useful.

                                    IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                                    ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                    🎙 @notyourmarketer

                                    https://notyourmarketer.com

                                    👨🏻‍💻 @albertolempira

                                    https://albertolempira.com

                                    🔊 Music & Sound arrangement by @dosdosmusic

                                    29 min
                                  • Understanding the Market - Building your Marketing Strategy (1/5)

                                    Welcome 2021! Let's make your marketing strategy right! 💪

                                    We start the new year with a themed series on how to build a marketing strategy the right way.

                                    In this first episode I explain how understanding the market is the first step into a healthy strategy:

                                    1️⃣ Benchmark your competitors and customers.

                                    2️⃣ Manage and leverage data so that you can get insights from it.

                                    3️⃣ Estimate the market size.

                                    Please share this episode with someone you think may find it useful. Sharing is caring. 🤓

                                    IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                                    ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                    🎙 @notyourmarketer

                                    https://notyourmarketer.com

                                    👨🏻‍💻 @albertolempira

                                    https://albertolempira.com

                                    🔊 Music & Sound arrangement by @dosdosmusic

                                    15 min
                                  • 2021 Trends: Marketing, Business & Tech

                                    We’re still on Christmas time! 🎄🎅🏻

                                    Today we’ll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not Your Marketer Podcast if you want to know more.

                                    1️⃣ NEWS ABOUT TRENDS:

                                    • Online Shopping:

                                      • Sources: CNBC, Marketing News,

                                      • Influencer Marketing:

                                        • Sources: Business Insider, Klear

                                        • Streaming Platforms:

                                          • Sources: Marketing Dive, The Verge

                                          • New Tech:

                                            • Sources: Media Post (1) (2)

                                            • First-Party Data:

                                              • Sources: Marketing Dive, AdExchanger

                                              • Antitrust lawsuits:

                                                • Sources: Media Post (1) (2), Marketing Dive

                                                IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                                                ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                                🎙 @notyourmarketer

                                                https://notyourmarketer.com

                                                👨🏻‍💻 @albertolempira

                                                https://albertolempira.com

                                                🔊 Music & Sound arrangement by @dosdosmusic

                                                34 min
                                              • Christmas & Marketing 🎄

                                                It’s Christmas time! Time to become a better marketer!

                                                In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times.

                                                Thank you for listening!

                                                1️⃣ HEADLINES:

                                                • Salesforce will acquire Slack for $27.7B.

                                                  • Sources: TechCrunch

                                                  • A new kid on the block of video streaming platforms: Discovery+.

                                                    • Sources: CNBC

                                                    • Twitter relaunches account verification in 2021.

                                                      • Sources: TechCrunch

                                                      • Google announced on December 3rd the roll-out of a core algorithm update.

                                                        • Sources: Search Engine Journal

                                                        • Black Friday 2020 set records for online spending.

                                                          • Sources: CNBC

                                                          2️⃣ INTERVIEW:

                                                          I talked with Dani Goico, founder of Brand Crops and former CMO of Goiko about holiday marketing.

                                                          We remembered some iconic campaigns from our childhood and we also commented on this year’s campaigns from Microsoft, LEGO, Miller Lite and John Lewis & Partners. To see whether they have nailed the holiday spirit or not.

                                                          Dani left us with some great tips for any brand dealing with Christmas messages, especially in 2020:

                                                          ☝️ Emotions have to be prominent.

                                                          ✌️ Brands must be respectful about the situations their audience could have faced throughout the year.

                                                          IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                                                          ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                                          🎙 @notyourmarketer

                                                          https://notyourmarketer.com

                                                          👨🏻‍💻 @albertolempira

                                                          https://albertolempira.com

                                                          🔊 Music & Sound arrangement by @dosdosmusic

                                                          39 min
                                                        • Bonus: Tracking data without cookies

                                                          How will we be able to track customers online in the future?

                                                          Many companies like Google and Apple will roll out “soon” new changes to the way they allow for third parties to track users’ traffic through their browsers, operating systems, etc.

                                                          How will marketers be able to deal with this and what are brands doing right now to prepare for this? Nielsen may have a solution, and in the meantime Oreo is nurturing its customers’ profiles.

                                                          Join me in this bonus episode where I run through the latest news about it.

                                                          IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                                                          ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                                          🎙 @notyourmarketer on Twitter, Instagram, and YouTube

                                                          https://notyourmarketer.com

                                                          👨🏻‍💻 @albertolempira on any social network

                                                          https://albertolempira.com

                                                          🔊 Music & Sound arrangement by @dosdosmusic

                                                          16 min
                                                        • Thanksgiving, Twitter’ Fleets, and BuzzFeed

                                                          Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost.

                                                          In this episode I interviewed entrepreneur Gerard Compte, who’s on a trip around the world, he is right now in the middle of Turkey. We talked about his journey and how love and passion can boost your business.

                                                          Thank you for listening!

                                                          1️⃣ HEADLINES:

                                                          • Thanksgiving to go, please.

                                                            • Sources: BBC

                                                            • Stories, stories everywhere.

                                                              • Sources: MediaPost

                                                              • BuzzFeed acquires HuffPost.

                                                                • Sources: Bloomberg

                                                                2️⃣ INTERVIEW:

                                                                I had Gerard Compte, founder, and CEO of FindThatLead over.

                                                                We talked about entrepreneurship and about what does it take for becoming an entrepreneur in 2020.

                                                                Gerard shared a ton of insights and recommendations for anyone looking to start their own business:

                                                                ☝️ Start now!

                                                                ✌️ Be resilient.

                                                                3️⃣ FIND OUT MORE ABOUT OUR GUEST:

                                                                • Scrab.in - LinkedIn automation tool.
                                                                • FindThatLead - Leads finder on social media.
                                                                • Follow Gerard, Sasha and Aura on their trip across the world 🌍 @viajamoslibres

                                                                  • IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

                                                                  ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

                                                                  🎙 @notyourmarketer on Twitter, Instagram, and YouTube

                                                                  https://notyourmarketer.com

                                                                  👨🏻‍💻 @albertolempira on any social network

                                                                  https://albertolempira.com

                                                                  🔊 Music & Sound arrangement by @dosdosmusic

                                                                  1 hr

                                                                About Not Your Marketer: News about Marketing, Business and Marketing

                                                                From the publisher's feed

                                                                Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.