NotBasicBlonde Podcast

Episode 228: Part 1

In this episode, Jennifer's story isn't just about business growth; it's about redefining what's possible for creators and giving them the tools to become industry leaders in their own right.

Jennifer's expertise has been spotlighted in leading outlets including BoF, Forbes, and Vogue Business.

Talking Points:

•  Licensing 101: What creators need to know about licensing their IP, and how to turn ideas into profitable long-term deals.
•  From Influence to Ownership: How creators can build a consumer products business through licensing
•  Multiple Streams, Maximum Stability: Practical ways to diversify income beyond brand deals, so your business thrives no matter the algorithm.
•  Data-Driven Decisions: Using your social media analytics to choose the right product to develop and avoid costly missteps.
•  The Creator Business Blueprint: Affiliate revenue streams, choosing the right platforms, scaling smart, and how to stop overthinking and start taking strategic action.

Guest

Jennifer https://www.instagram.com/hellojpinc has built a career transforming creators into globally recognized brands, securing groundbreaking licensing deals for names like Chiara Ferragni, Rumi Neely, and Sincerely Jules.

Known as the "influencer's influencer," she's the woman who spotted the creator economy in 2008 before it had a name, leaving a thriving career as a top modeling agent in 2017 to represent fashion bloggers (back when people still asked, "Wait... what's a blogger?"). That leap didn't just pay off; it rewrote the rules of the industry. She saw the future: a world where creators could be more than just a middleman for brands.

Now, as the CEO of JP Inc., she's built licensing deals, capsule collections, and product launches for icons like Danielle Bernstein. She's the first person credited with representing digitally native talent, a Business of Fashion 500 honoree, and the creator of The Creator's Path to Product, a course that shows influencers exactly how to turn their trust with an audience into long-term wealth through their own products. Other agencies even send their talent to Jennifer when it comes to IP, because she's one of the few who knows how to transform analytics from affiliate sales and brand partnerships into multi-million-dollar licensing strategies.

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

Episode 227

In this episode, Courtney Spritzer the co-founder of Entreprenista recounts her journey and the market gap she addressed by creating a practical ecosystem for women entrepreneurs—combining mentorship, skill-building, and community. She discusses early challenges (funding, visibility, cultural barriers) and how partnerships, iterative product development, and member feedback helped overcome them. The conversation covers how Entreprenista builds community through local chapters, cohorts, and masterclasses, its data-driven tools and virtual incubators, a standout member success story, and actionable advice for hesitant founders. Finally, she outlines growth plans and how emerging technologies like AI and analytics are being used to expand and strengthen support for women-led businesses.

Guest

Courtney Spritzer is an Entrepreneur and Co-Founder of the famous Entreprenista https://www.instagram.com/entreprenistas

Entreprenista, our mission is to empower women founders by sharing their stories, offering invaluable business insights, and fostering a vibrant community of support. We believe that success is built through meaningful connections and collaborations, and we’ve created a space where women can learn, grow, and thrive together. Through our engaging podcast, hands-on resources, or curated solutions, we’re here to help women navigate the entrepreneurial journey with confidence and clarity. Entreprenista is the go-to resource for women leaders looking to build and scale their businesses, backed by a community that will be there to support you every step of the way.

Host

Olyasha Novozhylova @notbasicblonde_ https://www.instagram.com/notbasicblonde_

NotBasicblonde Podcast @nbbpodcast 

Episode 226 Part 2

Solo Episode by Olyasha, 

Part 2Here are the key points discussed in this episode:
- Social Media's Impact on Body Image: Exploration of how social media affects self-esteem and body image among young women, including the pressure to conform to idealized standards.
- Cultivating Self-Love: Strategies for developing a positive relationship with oneself in a digital world filled with constant comparisons.
- Modern Dating Advice: Insight into navigating the complexities of today's dating landscape, identifying red flags and green flags in relationships.
- Personal Growth Journey: Reflections on the biggest lessons learned as an influencer, emphasizing personal growth and self-discovery.
- Staying Motivated: Techniques for maintaining motivation and resilience despite setbacks and criticism encountered in the digital space.
- Advice to Younger Self: Key pieces of advice for those just starting their journey in the digital world, focused on authenticity and perseverance.
- Current Trends in Focus: Discussion of exciting current trends in the influencer space and the identification of those that are overrated.
- Social Engagement: Importance of staying informed on social and political issues, along with actionable advice for young women looking to make a positive impact in their communities.

This episode offers valuable insights and practical advice for navigating modern challenges while fostering self-empowerment.

Host Olyasha Novozhylova @notbasicblonde_

NotbasicBlonde Podcast @nbbpodcast

Episode 226 - Part 1

In this episode of "Redefining Success: Unlocking The Secrets to Thriving in the Digital Age," Olyasha dives deep into the journey of building a successful online brand. 

Olyasha shares invaluable advice for young women eager to monetize their passions while navigating common misconceptions and pitfalls. She explores the impact of socioeconomic factors on entrepreneurship and discusses the power of reinvention at any age.

 As she addresses the pressures faced by millennials and Gen Z women, Olyasha offers practical tips for finding balance between career ambitions, personal life, and self-care. 

Finally, she tackles the importance of financial literacy, sharing key lessons and strategies for managing finances effectively, all while staying true to oneself in a world dominated by social media. Join Olyasha for an inspiring conversation that empowers you to thrive in the digital landscape!

Host 

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

Eps: 225

In this episode, the author of Never Date a Broke Dude to unpack why money and dating collide—and why that conversation matters. We trace the moment the book was born, her journey from debt to multi‑millionaire (including three non‑negotiable financial rules), and practical advice for bringing up finances early in a relationship. We also cover warning signs to watch for, the influence of upbringing on money habits, what financial health beyond income looks like, and why commitment fears persist. Tune in for blunt, actionable guidance aimed at shifting dating standards and starting real conversations about money and partnership.

Guest

Known as "The Duchess of Decorum" by her IMM followers, Pattie Ehsaei https://www.tiktok.com/@duchessofdecorum has established herself as one of the leading financial experts today. Pattie's TikTok teachings on female equality in the workplace, financial literacy, workplace decorum and financial independence for women have over 7.9MM likes-answering questions such as
"How do I maintain financial independence in a relationship?" "How do I make and keep a budget?" "How do I maintain my power in the workplace?" "How do I ask for a raise?" "How do I navigate male-dominated industries?" These are the type of questions that Pattie provides real and honest answers to, that keep her fans begging for more.
Born in Iran, the Persian beauty moved to Los Angeles as a youth and has spent the last 20 years in a multifaceted career in finance. From managing divisions of banking institutions, business development, investment banking, and raising capital from sovereign wealth funds in private equity, Pattie has seen all sides of the industry and has quickly become an authority in this space.
A lawyer by trade and currently a Director of Mergers & Acquisitions financing for a major financial institution, Pattie is the perfect example of "tough, but fair" and believes that success comes from information and empowerment.
Pattie's direct approach peppered with levity and some real takeaway made her an instant success and a highly sought-after speaker. She has delivered keynote addresses for numerous platforms and organizations including Create & Cultivate, Iranian American Women's Foundation, Women's Investment Summit, the New England Women in Banking & Mortgage Conference, and the University of Denver STEM Program. She's also been a panelist for events that inspire the next generation of women such as the Meet Me in Malibu Influencer Panel.
Pattie's voice can also be seen in print on Forbes.com and MSNBC where she shares her wisdom as a financial contributor. On May 6, 2025, Pattie released her highly anticipated book, Never Date A Broke Dude: The Financial Freedom Playbook. In this book, Pattie gives readers practical advice on finance, romance, and breaks down exactly why "a man is not a financial plan!"

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

Episode 224

Join us for a game-changing interview with Grammy-nominated artist James Artissen, formerly known as James Worthy, as he unpacks his incredible transformation. From the inspiration behind his rebranding and the excitement of Grammy recognition to the vision fueling his own label, Humble Sound Records, James holds nothing back. He takes us behind the curtain of his deal with Universal Music Group, revealing key moments and insights into his debut album's creation, and drops a mind-blowing piece of business advice that will change the way you think. Tune in for an inspiring conversation about reinvention, resilience, and the pursuit of musical dreams.

Guest

GuestGrammy Nominated Singer, Songwriter, Record Producer, and Audio Engineer James Artissen also formerly known as James Worthy has long considered the name to be central to his life, and identity. It represents the dedication, and the passion towards his craft. Coming from New York, the musician attributes his hometown as a major influence on his style, and sound. Born James Allen Worthy on March 28, 1992 in Queens, New York, James began pursuing music at the age of 16. During that time period James had the opportunity to meet the late great Michael Jackson at Webster Hall in New York City which inspired James to fully pursue a career in the music business. After moving to Atlanta, GA the singer, songwriter, and producers first musical experience was at his high school recording studio through a music mentoring program sponsored by Dallas Austin. His initial foray into music consisted of learning the art of songwriting which later turned into music production shortly after. Artissen was also highly influenced by artists such as: A Tribe Called Quest, Whodini, Kanye West, Miguel, The Weeknd, and Pharrell Williams. While studying those artists he began to teach himself how to sing in 2009. To further his education he attended The Art Institute of Atlanta where he received a bachelor's degree in audio production. This helped him begin working, and placing his work with mainstream acts, and songwriters. 

In 2017, James transitioned from music production to artistry, and began recording himself. He joined a duo group named Kings X2, and released their debut single "Wine For Me" in september of 2017. The single peaked at #10 on the US Billboard Hot Single Sales Chart for 5 weeks. Later in 2018 the group disbanded, and James released his debut solo single "Move" which features the rap group Whodini. Following up to 2019 James released his anticipated EP "Blu Leisure" which became critically acclaimed upon its release. The project included guest appearances from: Tony Terry, Sonna Rele, Kalenna Harper, and Whodini. After its great success he released his sophomore EP "Kaleidoscopes", and in 2023 he joined forces with rapper Big Gipp of the rap group Goodie Mob to release their collaborative EP "Gipp N Worthy". The lead single "TOTW" peaked at #91 on the US Billboard R&B Digital Sales Chart also charting at the #1 position on the Amazon Best Sellers Chart. Within all of James's work he has been nominated for several Grammy Awards by working with names such as: Meek Mill, Justin Bieber, Robin S., 112, Raphael Saadiq, and so many others to name. In 2024 James launched his own label imprint Humble Sound Record in conjunction with Sony Orchard. The label houses artists such as: B Angie B, Robin S., Tynisha Keli, Sophia Habib, Shaynah, and Truth Hurts.

https://www.jamesartissen.com

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

EPS: 223

In this engaging podcast episode, Eddie Wilson shares his inspiring journey to becoming a key figure in his industry, highlighting the influential mentors and experiences that have shaped his career. He discusses the inception of the Empire Operating System and the vision behind Aspire, two ventures that showcase his commitment to innovation and growth. Eddie candidly addresses the challenges he has faced and the strategies he employed to overcome them, emphasizing resilience and adaptability. He reflects on his most significant accomplishments, offering insights into why they hold personal meaning. Eddie also discusses current trends in his field, advising professionals on how to stay ahead. He shares valuable advice for those entering the industry and describes his evolving leadership style. Looking ahead, Eddie reveals his exciting future projects and goals, while also discussing how he maintains a healthy balance between his professional and personal life. This episode is a must-listen for aspiring entrepreneurs and seasoned professionals alike.

Guest

Eddie Wilson is an American businessman who has been given the title from his peers - "the King of Exits." He has owned over 135 companies and exited over 100 of them successfully totaling well over a billion dollars. His companies have employed over 6,000 people. His current private equity firm Collective Influence has significant brand and real estate holdings as well. Of those holdings are brands such as - The Aspire Tour, Think Realty, Because Coffee, Aspire Wealth, American Association of Private Lenders, Checkmate Tax Advisory, Empire Operating System and many more.

With all of his success in his 40s Eddie has turned his efforts to humanitarian, non-profit activities with his foundation Impact Others. Impact Others exists to serve orphans, feed the hungry, create clean water options, and create sustainable businesses in third world countries.

 https://www.instagram.com/eddiewilsonofficial

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

Eps: 222

Breaking Anxiety Chains: How Carrie Berk 'Mindfire' Sparks a Mental Health Revolution (and the Art Of Surviving Adulthood) - Meet Carrie Berk

In this insightful episode, we talk with the author of "Mindfire," a compelling exploration of anxiety and adulthood. Carrie Berk opens up about her personal journey with anxiety and how it has influenced her life and perspective. We delve into the inspiration behind "Mindfire," the therapeutic process of writing intimate diary entries, and effective coping mechanisms for managing anxiety. The conversation also touches on the cultural pressures faced by millennials, the importance of self-care, and the power of community in supporting mental health. Whether you're dealing with anxiety or supporting someone who is, this episode offers valuable insights and encouragement.

Guest

Carrie Berk https://www.instagram.com/carrieberkk an NYC-based journalist, content creator, and bestselling author.

Her most recent book, My Real-Life Rom-Com, was a Barnes & Noble bestseller and peaked at #1 in the Dating & Intimacy category on Amazon. Berk freelances for several publications, including New York Post, Page Six, HuffPost, Women’s Health, and Newsweek.

Berk is a bestselling children’s book author with twenty-one books to her

credit. She penned her first book, Peace, Love and Cupcakes, in 2012. The

Cupcake Club series went on to publish twelve books (selling over 300,000 copies worldwide), and became an award-winning Off-Broadway show and featured selection in 2017’s New York Musical Festival. Her second series, Fashion Academy, stems

from her passion for fashion. The six-book series also became an Off-Broadway production at Vital Theatre and is currently licensed worldwide by Concord Music Publishing. She also published a three-book series, Ask Emma.She is a verified content creator with 3.8 million followers on TikTok and 880,000 on Instagram, with a combined engagement of more than 100 million.

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

EPS: 221

Bravo TV The Real Housewife of Dallas by Night, and Doctor by Day - Joy Prescriptions: How To Stop Chasing Perfection and Embrace Connection

In this episode, doctor by day and Bravo’s Real Housewife by night, Tiffany Moon has a prescription for releasing perfectionism and finding joy! This episode is must-listen for anyone seeking more balance, purpose, and joy at home and at work! A Real Housewives of Dallas star and anesthesiologist discusses balancing reality TV fame with her medical career, emphasizing authenticity, disciplined time management, and leveraging social media to build an empowering brand. She navigates public scrutiny while aiming to merge health education with entrepreneurship and advocates resilience, self-trust, and embracing diverse opportunities without compromising values.

Guest

Dr. Tiffany Moon https://www.instagram.com/tiffanymoonmd is a board-certified anesthesiologist, entrepreneur, and author of Joy Prescriptions. A proud mother of twins and dynamic television and social media personality, she is known for inspiring women to lead with confidence and purpose.

An immigrant to the United States, Dr. Moon’s story is one of resilience and excellence. She graduated from Cornell University at 19, earned her medical degree with Alpha Omega Alpha Honors from UT Southwestern, and completed her anesthesiology residency at UCSF. She has been named one of D Magazine’s Best Doctors, authored over 50 peer-reviewed publications, been recognized as a Distinguished Educator by the American Society of Anesthesiologists, and serves as an Oral Board Examiner for the American Board of Anesthesiology.

Beyond medicine, Dr. Moon is a passionate entrepreneur. She is the founder and CEO of Aromasthesia Candle Company, Three Moons Wine, and LeadHer Summit, a transformative conference empowering women leaders across industries.

https://www.amazon.com/Joy-Prescriptions-Learned-Perfection-Connection

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

EP: 220

My guest, Ryan Zofay got into a car accident and was pronounced dead at the scene. Through nothing short of a miracle, he was awoken three days later from a coma and began sobriety on October 9th, 2001.

Ryan shares how to reach your full potential, overcome challenges, and cultivate a growth-oriented mindset. Ryan is sharing his knowledge and experiences, he guides individuals on self-discovery, personal growth, and professional development. Ryan’s approach is characterized by authenticity, empathy, and a genuine desire to help others unlock their true potential and succeed. In this episode he is sharing how to thrive in relationships, health, finances, and business. 

Guest

Ryan Zofay https://www.instagram.com/ryan.zofay is a top-selling author, inspirational speaker, entrepreneur, and life & business coach. He has turned his challenges into opportunities, building a 9-figure business while helping thousands transform their lives. 

Walking into 2020, Ryan found where he belonged. Alongside his business partner, Adam Roth, Ryan created an environment to introduce these practices individually to the community and other organizations called We Level Up, which is in the drug and alcohol industry. We Level Up operates 162 inpatient beds in Florida, California, Washington State, and New Jersey and is looking to grow. We Level Up also offers a personal development program capable of healing and inspiring individuals to develop to their fullest potential.

Ryan’s goal is to create a world where everyone can wake up empowered, know they are enough, feel safe, and be fulfilled by their lives. Ryan is living a life of purpose and, through all of his experiences, learned if you’re not living every day with a sense of purpose, then you’re not living.

https://ryanzofay.com

Host

Olyasha @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast