Notes in the Margin

In an unplanned and unorganized fashion, Vicky and Joe resume their conversation from last week about hostage negotiations. If you missed it, there are five stages to being an effective hostage negotiator. Vicky and Joe dive into the first stage, which is active listening. How can you be a good listener? Tune in to the show to find out more!

Key Takeaways:

[2:20] Vicky and Joe were at the pub Sunday night and…

[3:55] So, what’s the topic for today’s conversation? Hostage negotiations!

[4:35] Joe does a quick recap of the 5 stages to a successful hostage negotiation.

[7:35] Okay, Vicky is holding the chickens hostage, what should Joe do?

[8:35] If you’re dealing with a psycho chicken hostage-taker who needs eggs for cake, you now know what you have to do.

[8:45] How does this hostage situation apply to business?

[11:50] Another strategy hostage negotiators use is effective pauses within the conversation.

[14:05] Pointing at people is really aggressive. This is why they use the ‘Thumb of Power’.

[17:55] Mirroring is an important tactic. Repeat the last few words of what the customer said to let them know you’re listening.

[21:10] If something is not clear to you, be sure to clarify!

[24:50] Next week, Vicky and Joe will discuss the second stage to being a good hostage negotiator — the effective use of empathy!

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Businessforsuperheroes.com/events/who-are-you

Projectdingle.co.uk/

Vicky and Joe are a bit sick this week, so bare with them! Vicky starts off the podcast with something she learned on The Cracked Podcast. Apparently, people who suffer from PTSD can find a bit of relief through a combination of going to therapy and taking MDMA. In the context of business, Vicky discusses FBI hostage negotiation techniques and how you can incorporate them into your marketing persuasion strategy.

Key Takeaways:

[1:00] Both Joe and Vicky are sick this week :(!

[1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you!

[3:00] Vicky loves The Cracked Podcast right now.

[3:55] Vicky hates the way drugs are handled in the UK and in the Western world.

[4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal.

[5:50] It was basically a podcast episode about psychedelics.

[8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD.

[10:50] FYI, Vicky is not telling you to go take drugs.

[12:40] Let's make a quick topic transition from drugs to hostage negotiation techniques.

[13:15] Everybody who runs a business is in the business to persuade.

[15:10] Stage 1 of your marketing persuasion strategy is to actively listen.

[16:30] How do you really 'actively' listen to someone?

[20:55] Stage 2 is to practice empathy.

[22:05] Stage 3 is rapport.

[22:20] Stage 4 is influence.

[22:50] Stage 5 is behavioral change.

[24:40] Vicky is having a photoshoot tomorrow.

[27:40] We need to look like who we are and we need professional photos to help represent that.

[28:15] Remember! Vicky's event is on the 3rd and the 4th of November.

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

The Cracked Podcast

Why The Best Treatment for PTSD May Be An Illegal Drug

Vicky and Joe are a bit sick this week, so bare with them! Vicky starts off the podcast with something she learned on The Cracked Podcast. Apparently, people who suffer from PTSD can find a bit of relief through a combination of going to therapy and taking MDMA. In the context of business, Vicky discusses FBI hostage negotiation techniques and how you can incorporate them into your marketing persuasion strategy.

Key Takeaways:

[1:00] Both Joe and Vicky are sick this week :(!

[1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you!

[3:00] Vicky loves The Cracked Podcast right now.

[3:55] Vicky hates the way drugs are handled in the UK and in the Western world.

[4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal.

[5:50] It was basically a podcast episode about psychedelics.

[8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD.

[10:50] FYI, Vicky is not telling you to go take drugs.

[12:40] Let’s make a quick topic transition from drugs to hostage negotiation techniques.

[13:15] Everybody who runs a business is in the business to persuade.

[15:10] Stage 1 of your marketing persuasion strategy is to actively listen.

[16:30] How do you really ‘actively’ listen to someone?

[20:55] Stage 2 is to practice empathy.

[22:05] Stage 3 is rapport.

[22:20] Stage 4 is influence.

[22:50] Stage 5 is behavioral change.

[24:40] Vicky is having a photoshoot tomorrow.

[27:40] We need to look like who we are and we need professional photos to help represent that.

[28:15] Remember! Vicky’s event is on the 3rd and the 4th of November. 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

The Cracked Podcast

Why The Best Treatment for PTSD May Be An Illegal Drug

Vicky is currently at a mastermind meeting in Ireland. Since Joe is back in England, Vicky sits down with her mentor, Jon McCulloch, to discuss premium pricing. The biggest problem that comes up at these mastermind meetings is that business owners are not charging enough, so how can they, and you, fix this problem? You'll have to listen in for answers!

Key Takeaways:

[0:45] Vicky is in Ireland!

[1:00] The thing that comes up the most at Vicky's mastermind group is that no one is charging enough.

[2:45] Jon shares an example of the times he's charged too little.

[5:50] When selling a product you always want to emphasize to the client what they're going to get out of it.

[7:00] Jon shares another story about a dentist and how the dentist sells his premium services.

[12:20] Why do businesses give discounts when the customer didn't even ask for it?

[14:45] Don't forget! Vicky's event is on the 3rd and the 4th of November.

[15:30] What's the easiest way to increase your prices?

[18:10] Don't just settle on delivering a service, where you're barely hitting your industry's standard. Offer an out-of-the-box experience instead!

[21:55] You don't have to double your prices overnight. Start by increasing your prices in increments.

[23:30] Stayed tuned for next week's episode, featuring Joe!

[25:15] Email Jon and get a free book!

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

www.jonmcculloch.com

www.growyourbusinessfast.com

Vicky is currently at a mastermind meeting in Ireland. Since Joe is back in England, Vicky sits down with her mentor, Jon McCulloch, to discuss premium pricing. The biggest problem that comes up at these mastermind meetings is that business owners are not charging enough, so how can they, and you, fix this problem? You’ll have to listen in for answers!

Key Takeaways:

[0:45] Vicky is in Ireland!

[1:00] The thing that comes up the most at Vicky’s mastermind group is that no one is charging enough.

[2:45] Jon shares an example of the times he’s charged too little.

[5:50] When selling a product you always want to emphasize to the client what they’re going to get out of it.

[7:00] Jon shares another story about a dentist and how the dentist sells his premium services.

[12:20] Why do businesses give discounts when the customer didn’t even ask for it?

[14:45] Don’t forget! Vicky’s event is on the 3rd and the 4th of November.

[15:30] What’s the easiest way to increase your prices?

[18:10] Don’t just settle on delivering a service, where you’re barely hitting your industry’s standard. Offer an out-of-the-box experience instead!

[21:55] You don’t have to double your prices overnight. Start by increasing your prices in increments.

[23:30] Stayed tuned for next week’s episode, featuring Joe!

[25:15] Email Jon and get a free book!

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

www.jonmcculloch.com

www.growyourbusinessfast.com

Vicky and Joe are back from holiday! Vicky dives right into the ethics of writing and why plagiarism is a huge no-no! She even recommends unsubscribing to all your competitors so you don't risk copying their style and tone of voice. If you really like a writer's stuff, instead of stealing it, post it on your blog and give them credit for it. It doesn't have to be complicated.

Key Takeaways:

[2:20] Vicky and Joe are back from Holiday!

[3:45] Vicky discusses how to not get on a podcast as a guest.

[6:50] Let's talk about plagiarism.

[7:20] What's a swipe file?

[11:35] Don't copy and paste other people's work!

[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.

[15:45] Unsubscribe to all of your competitors!

[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.

[18:55] Don't do your competitor's courses just to swipe the content of it.

[21:25] Look out for Vicky's event on November 3rd and 4th.

[21:35] If you book before the end of September, Vicky will pay for your hotel room!

[23:45] If you feel icky about what you're doing, then it probably is icky!

[27:05] Stay tuned to next week's episode about hostage negotiations!

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

Vicky and Joe are back from holiday! Vicky dives right into the ethics of writing and why plagiarism is a huge no-no! She even recommends unsubscribing to all your competitors so you don't risk copying their style and tone of voice. If you really like a writer's stuff, instead of stealing it, post it on your blog and give them credit for it. It doesn't have to be complicated.

Key Takeaways:

[2:20] Vicky and Joe are back from Holiday!

[3:45] Vicky discusses how to not get on a podcast as a guest.

[6:50] Let's talk about plagiarism.

[7:20] What's a swipe file?

[11:35] Don't copy and paste other people's work!

[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.

[15:45] Unsubscribe to all of your competitors!

[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.

[18:55] Don't do your competitor's courses just to swipe the content of it.

[21:25] Look out for Vicky's event on November 3rd and 4th.

[21:35] If you book before the end of September, Vicky will pay for your hotel room!

[23:45] If you feel icky about what you're doing, then it probably is icky!

[27:05] Stay tuned to next week's episode about hostage negotiations! 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

Vicky and Joe are on holiday in Kalymnos, so be prepared for a very unprepared podcast episode. Vicky and Joe do a quick summary of their trip so far on the island and the lovely hotel they are currently staying at. What business lessons can you learn from friendly hotel staff? Vicky shares some tips on this episode!

Key Takeaways:

[1:00] Vicky and Joe are on holiday!

[2:35] It's important to switch off and turn your business off!

[3:30] Kalymnos airport is the worst place in the world.

[7:40] Lots of walking happening here.

[8:40] The hotel staff have made Vicky and Joe's experience very lovely.

[8:55] People will accept lower quality if the service is amazing.

[13:55] Vicky is tired from the physically active trip she is having.

[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.

[16:45] What is foot catch?

[17:50] Summary: Make people feel special when dealing with your business.

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Vicky and Joe are on holiday in Kalymnos, so be prepared for a very unprepared podcast episode. Vicky and Joe do a quick summary of their trip so far on the island and the lovely hotel they are currently staying at. What business lessons can you learn from friendly hotel staff? Vicky shares some tips on this episode!

Key Takeaways:

[1:00] Vicky and Joe are on holiday!

[2:35] It's important to switch off and turn your business off!

[3:30] Kalymnos airport is the worst place in the world.

[7:40] Lots of walking happening here.

[8:40] The hotel staff have made Vicky and Joe's experience very lovely.

[8:55] People will accept lower quality if the service is amazing.

[13:55] Vicky is tired from the physically active trip she is having.

[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.

[16:45] What is foot catch?

[17:50] Summary: Make people feel special when dealing with your business. 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Vicky invites Sean D'Souza, from Psychotactics, on the show today. Sean has been living in New Zealand for the last 16 years, but grew up in India. What's fantastic about Sean is that he offers a breath of fresh air in a word filled with immediate results. Sean discusses why feedback is so, so important to your success and shares a great and fun lesson from Calvin and Hobbes about tuna sandwiches, so stay till the end!

Key Takeaways:

[0:55] Unfortunately Joe is not here to join us!

[1:40] Who is Sean?

[5:05] Sean has lived in New Zealand for the last 16 years.

[8:35] What does success mean for Sean?

[12:35] What's Sean's 'secret'?

[14:35] Why are Sean's products so different from everyone else's?

[19:15] It takes quite a long time to build the business that you want.

[20:15] So, what does Sean do?

[26:30] Sean really, really listens to user feedback.

[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.

[32:55] Feedback will help you get better and improve.

[35:00] Sean shares a Calvin and Hobbes story.

[36:10] Sometimes life is as simple as a tuna sandwich.

[36:45] So, audience, where is your tuna sandwich?

[37:55] What's next for Sean?

Mentioned in This Episode:

www.psychotactics.com

www.psychotactics.com/free/resistance-game

The Brain Audit by Sean D'Souza

The Talent Code by Daniel Coyle

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain