Notes in the Margin

Vicky invites Sean D'Souza, from Psychotactics, on the show today. Sean has been living in New Zealand for the last 16 years, but grew up in India. What's fantastic about Sean is that he offers a breath of fresh air in a word filled with immediate results. Sean discusses why feedback is so, so important to your success and shares a great and fun lesson from Calvin and Hobbes about tuna sandwiches, so stay till the end!

Key Takeaways:

[0:55] Unfortunately Joe is not here to join us!

[1:40] Who is Sean?

[5:05] Sean has lived in New Zealand for the last 16 years.

[8:35] What does success mean for Sean?

[12:35] What's Sean's 'secret'?

[14:35] Why are Sean's products so different from everyone else's?

[19:15] It takes quite a long time to build the business that you want.

[20:15] So, what does Sean do?

[26:30] Sean really, really listens to user feedback.

[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.

[32:55] Feedback will help you get better and improve.

[35:00] Sean shares a Calvin and Hobbes story.

[36:10] Sometimes life is as simple as a tuna sandwich.

[36:45] So, audience, where is your tuna sandwich?

[37:55] What's next for Sean?

Mentioned in This Episode:

www.psychotactics.com

www.psychotactics.com/free/resistance-game

The Brain Audit by Sean D’Souza

The Talent Code by Daniel Coyle

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Vicky discusses why human beings tend to be forgetful. Most of the time when people are learning a new set of skills, it boils down to three reasons why that knowledge simply doesn't stick for them. Towards the end, Vicky also discusses what the 'Ebbinghaus curve of forgetting' is and why it matters!

Key Takeaways:

[0:50] Vicky and Joe are going on holiday!

[1:40] The chickens have also been on holiday...

[4:25] How do humans learn?

[6:10] Worried you're going to teach something too basic? Don't. People don't know what you know.

[8:25] Vicky tells a story about a trainer blasting jargon at employees.

[11:45] People forget most of what they learn.

[14:20] Most people aren't disciplined enough.

[16:45] The teacher tends to be very poor at following up.

[21:10] People are crap at making decisions and tend to make a choice at the last minute.

[22:15] Should we split this into two podcasts...?

[23:40] What is the 'Ebbinghaus curve of forgetting'?

[28:20] Let's revisit this topic not next week, but the week after that.

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Vicky discusses why human beings tend to be forgetful. Most of the time when people are learning a new set of skills, it boils down to three reasons why that knowledge simply doesn't stick for them. Towards the end, Vicky also discusses what the 'Ebbinghaus curve of forgetting' is and why it matters!

Key Takeaways:

[0:50] Vicky and Joe are going on holiday!

[1:40] The chickens have also been on holiday...

[4:25] How do humans learn?

[6:10] Worried you're going to teach something too basic? Don't. People don't know what you know.

[8:25] Vicky tells a story about a trainer blasting jargon at employees.

[11:45] People forget most of what they learn.

[14:20] Most people aren't disciplined enough.

[16:45] The teacher tends to be very poor at following up.

[21:10] People are crap at making decisions and tend to make a choice at the last minute.

[22:15] Should we split this into two podcasts...?

[23:40] What is the 'Ebbinghaus curve of forgetting'?

[28:20] Let's revisit this topic not next week, but the week after that.

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Vicky challenges her dear listeners to think about their USP (Unique Stand Point). What is unique or different about your business? And no, you can't have more than one! You have to know what that one (one!) thing is that sets you apart from everybody else. Vicky discusses what her USP is on the show and why having that one USP for your business is so valuable.

Key Takeaways:

[0:50] What does USP stand for?

[2:40] Vicky has over-committed herself again.

[3:55] Vicky hates ladders by the way!!

[5:30] Let's talk about USPs!

[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!

[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!

[8:10] What's your business's USP?

[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?

[10:45] What is Vicky's USP?

[11:50] What is Joe's USP?

[14:00] If none of your competitors are saying it, then claim your spot as the best!

[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?

[21:05] What is it about you that makes you different?

[23:00] Vicky is giving you homework, dear listeners!

[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/who-are-you

Vicky challenges her dear listeners to think about their USP (Unique Stand Point). What is unique or different about your business? And no, you can't have more than one! You have to know what that one (one!) thing is that sets you apart from everybody else. Vicky discusses what her USP is on the show and why having that one USP for your business is so valuable.

Key Takeaways:

[0:50] What does USP stand for?

[2:40] Vicky has over-committed herself again.

[3:55] Vicky hates ladders by the way!!

[5:30] Let's talk about USPs!

[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!

[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!

[8:10] What's your business's USP?

[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?

[10:45] What is Vicky's USP?

[11:50] What is Joe's USP?

[14:00] If none of your competitors are saying it, then claim your spot as the best!

[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?

[21:05] What is it about you that makes you different?

[23:00] Vicky is giving you homework, dear listeners!

[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/who-are-you

Joe is back for this podcast episode! Vicky and Joe discuss the somewhat gray area of working for free. There are only four particular scenarios where you should really work for free, but everything outside of that, well frankly, you should moon the person asking you for free work in exchange for 'exposure'. Pull down your pants and moon them! These people are often manipulators who are out to take advantage of you.

Key Takeaways:

[1:50] The chickens are hiding their eggs and both Vicky and Joe are having to do a scavenger hunt to eat them.

[4:20] Write for free in exchange for exposure? How about...not...

[9:00] To be clear, Vicky doesn't have a problem with the Huffington Post's business model.

[9:05] Vicky does have a problem when people ask for stuff for free.

[9:45] If someone comes up to you and asks you to work for free, don't do it.

[11:00] Joe asks if Vicky is speaking from a point of privilege by this point, because she's already established and doesn't need the 'free' exposure?

[12:35] Vicky remembers very clearly when she had no money and no clients.

[15:00] Vicky tries to answer every email she receives, but some people are just really rude and filled with entitlement.

[16:25] When friends ask you to do work for free, they've overstepped on your friendship boundaries.

[19:00] People think it's acceptable to ask for free things from creative types, but can you imagine if the industries were changed? Can you imagine asking for free haircuts or food at nice restaurants?

[19:25] We stop this broadcast for a brief moment due to Vicky and Joe's crazy neighbor.

[21:20] Please write for me for free and when my business is successful, you'll have more work! What a scam!

[22:35] When you're first starting out and you're struggling, Vicky understands that it can be very tempting to take what comes along.

[22:55] Okay, so when is it appropriate to work for free?

[28:35] Remember! Vicky has her event in November and you don't want to miss it.

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Joe is back for this podcast episode! Vicky and Joe discuss the somewhat gray area of working for free. There are only four particular scenarios where you should really work for free, but everything outside of that, well frankly, you should moon the person asking you for free work in exchange for 'exposure'. Pull down your pants and moon them! These people are often manipulators who are out to take advantage of you.

Key Takeaways:

[1:50] The chickens are hiding their eggs and both Vicky and Joe are having to do a scavenger hunt to eat them.

[4:20] Write for free in exchange for exposure? How about...not...

[9:00] To be clear, Vicky doesn't have a problem with the Huffington Post's business model.

[9:05] Vicky does have a problem when people ask for stuff for free.

[9:45] If someone comes up to you and asks you to work for free, don't do it.

[11:00] Joe asks if Vicky is speaking from a point of privilege by this point, because she's already established and doesn't need the 'free' exposure?

[12:35] Vicky remembers very clearly when she had no money and no clients.

[15:00] Vicky tries to answer every email she receives, but some people are just really rude and filled with entitlement.

[16:25] When friends ask you to do work for free, they've overstepped on your friendship boundaries.

[19:00] People think it's acceptable to ask for free things from creative types, but can you imagine if the industries were changed? Can you imagine asking for free haircuts or food at nice restaurants?

[19:25] We stop this broadcast for a brief moment due to Vicky and Joe's crazy neighbor.

[21:20] Please write for me for free and when my business is successful, you'll have more work! What a scam!

[22:35] When you're first starting out and you're struggling, Vicky understands that it can be very tempting to take what comes along.

[22:55] Okay, so when is it appropriate to work for free?

[28:35] Remember! Vicky has her event in November and you don't want to miss it.

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Vicky and Dom Hodgson, a dog walker from Vicky's inner circle, conduct a bit of business banter on today's show. Dom launched his own book and Vicky shares creative tips on how he (and others) can leverage it. Also, final tip, there's a lot of trial and error to owning a business, which is why you should hire someone who is smarter than you!

Key Takeaways:

[0:55] Welcome Dom!

[1:30] Who is Dom and what does he do?

[3:15] What makes Dom different from other dog walker?

[7:05] What plans does Dom have for in the future?

[10:40] Dom has just finished his book! What's it about?

[11:30] Why did Dom write a book?

[12:55] How's the book doing now that it has been released?

[14:45] People who read Vicky's book are much more likely to buy from her.

[16:10] Vicky wonders who stressful it is for marketing people who have large lists.

[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.

[20:35] What advice does Dom have for those who are just starting out?

[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.

[24:35] Thanks for listening everyone and stay tuned for next week's episode!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.mydogssuperhero.com

Free chapter if you go to: www.mydogssuperhero.com/dogdays/

Facebook Page: Pack Leader Dog Adventures

Vicky and Dom Hodgson, a dog walker from Vicky's inner circle, conduct a bit of business banter on today's show. Dom launched his own book and Vicky shares creative tips on how he (and others) can leverage it. Also, final tip, there's a lot of trial and error to owning a business, which is why you should hire someone who is smarter than you!

Key Takeaways:

[0:55] Welcome Dom!

[1:30] Who is Dom and what does he do?

[3:15] What makes Dom different from other dog walker?

[7:05] What plans does Dom have for in the future?

[10:40] Dom has just finished his book! What's it about?

[11:30] Why did Dom write a book?

[12:55] How's the book doing now that it has been released?

[14:45] People who read Vicky's book are much more likely to buy from her.

[16:10] Vicky wonders who stressful it is for marketing people who have large lists.

[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.

[20:35] What advice does Dom have for those who are just starting out?

[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.

[24:35] Thanks for listening everyone and stay tuned for next week's episode!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.mydogssuperhero.com

Free chapter if you go to: www.mydogssuperhero.com/dogdays/

Facebook Page: Pack Leader Dog Adventures

Vicky breaks down what she really means by Just Flipping Do It (JFDI). She doesn't mean you have to become a reckless individual and go out there unprepared, but it does mean you do need to lower your standards a bit (in a good way) and not be such a perfectionist with things. It might sound like Vicky is being a bit tough here, but it's only because it took her three years for her to be okay with letting go of certain responsibilities. Even to this day, it's still a work in progress for her.

Key Takeaways:

[1:25] If you can unplug just make sure you can unplug for a few days every year.

[7:10] Nike has created a billion dollar industry with their catch phrase - Just Do It.

[8:05] What does Vicky mean by her JFDI phrase?

[9:00] Vicky picks apart what's wrong with the phrase, 'If you want something done right, do it yourself'.

[10:40] There is no such thing as perfect.

[11:55] JFDI is not about doing things recklessly.

[14;00] Business owners have to 'let go' or delegate their tasks to others. Vicky understands how hard this is because it took her 3 years to do this.

[16:05] Don't think of it as a cost, think of it as an investment.

[17:45] Stop making excuses!

[19:25] Don't say, "This task can't be done." Instead, ask yourself, "How can this task be done?" The way you say things matters.

[22:00] There are only two things that are certain in life; You're going to die and you're going to have to pay taxes.

[25:15] Vicky is hosting an event in November! Listen here to find out more details.

[27:25] Vicky worries too much, but honestly, who doesn't worry 'too much'?

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain