Notes in the Margin

Vicky went to a networking event! If you've kept up with the podcast, you would know that Vicky would rather stick pins in her eyes than go to a networking event. Well, her good friend Todd sneakily invited her to one and she went...and it wasn't terrible! Today, Vicky talks on how she crafted her 40-second introduction pitch that ended up attracting quite a bit of positive attention and made her stand out from the crowd.

Key Takeaways:

[4:45] What is Vicky talking about this week?

[5:25] Networking! It's such a dirty word!

[7:15] Joe talks about a sleazy sale's tactic that was pulled on him.

[10:30] Vicky enjoyed her networking event.

[11:15] Vicky talks about the networking format.

[12:50] You can't fire me because I quit!

[13:15] If you have a chance to stand up in a room full of people, don't waste it.

[13:30] Don't be afraid to be yourself.

[13:55] If you want to be successful, you have to be a real person.

[15:35] Are you having a hard time with your elevator pitch? Drop Vicky an email as she is working on a program to help you through that!

[17:55] Vicky talks about the people she met at the event. Hi James!

[23:05] Are you a plummer? Contact Vicky.

[25:00] Tune in next week! Thanks for listening everyone.

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

Vicky is disgusted about the racism that has come out of the woodwork since the Brexit decision. She encourages everyone to stand up against it as it should not be supported or ignored by any means necessary. Vicky also dives into what you can learn about the Brexit decision on a business level later in the show. But politics aside, Vicky and Joe continue their conversation from last week about the AIDCA acronym and what it means for your marketing.

Key Takeaways:

[1:45] Vicky is sad/angry about the Brexit.

[2:40] Vicky doesn't recognize the country she lives in right now. Lots of racists have come out of the woodwork.

[4:05] Stand against racism.

[5:00] Last week we left you hanging on the AIDA/AIDCA acronym.

[7:30] If you want to know what not to do? Look at the yellow pages. The adverts are boring!

[11:25] What does Joe do to attract clients?

[12:10] Vicky shares what she does to attract clients.

[16:20] People will be worried about being ripped off.

[16:35] Vicky never guarantees results when she is marketing because there's no legitimate way to do so.

[16:55] Address your customers' concerns before they do.

[18:10] Seems simple, but you have to ask for Action.

[19:15] Reiterate to your potential customer the consequences of not taking action and why they must do it with you.

[20:10] You don't need weird and sketchy marketing tricks to get people to buy from you.

[20:40] Why do you pick the products that you pick at the supermarket? Think about it and then translate that conversation into your business.

[22:10] What lessons can be learned from Brexit?

[24:55] Throwing logic and facts at someone who is emotional isn't going to work.

[25:55] Vicky believes this has done a lot of damage to the British economy.

[27:55] Thanks for listening!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

Vicky is disgusted about the racism that has come out of the woodwork since the Brexit decision. She encourages everyone to stand up against it as it should not be supported or ignored by any means necessary. Vicky also dives into what you can learn about the Brexit decision on a business level later in the show. But politics aside, Vicky and Joe continue their conversation from last week about the AIDCA acronym and what it means for your marketing.

Key Takeaways:

[1:45] Vicky is sad/angry about the Brexit.

[2:40] Vicky doesn't recognize the country she lives in right now. Lots of racists have come out of the woodwork.

[4:05] Stand against racism.

[5:00] Last week we left you hanging on the AIDA/AIDCA acronym.

[7:30] If you want to know what not to do? Look at the yellow pages. The adverts are boring!

[11:25] What does Joe do to attract clients?

[12:10] Vicky shares what she does to attract clients.

[16:20] People will be worried about being ripped off.

[16:35] Vicky never guarantees results when she is marketing because there's no legitimate way to do so.

[16:55] Address your customers’ concerns before they do.

[18:10] Seems simple, but you have to ask for Action.

[19:15] Reiterate to your potential customer the consequences of not taking action and why they must do it with you.

[20:10] You don't need weird and sketchy marketing tricks to get people to buy from you.

[20:40] Why do you pick the products that you pick at the supermarket? Think about it and then translate that conversation into your business.

[22:10] What lessons can be learned from Brexit?

[24:55] Throwing logic and facts at someone who is emotional isn't going to work.

[25:55] Vicky believes this has done a lot of damage to the British economy.

[27:55] Thanks for listening!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

This is a followup on last week's conversation about sketchy marketers using 'ninja tricks' to fool their audience. Vicky and her husband Joe discuss what the AIDCA acronym means and why you should always apply it to every article you write. She shares her personal tricks on what makes a good article catchy, honest, and engaging.

Key Takeaways:

[6:00] Vicky does a quick recap of last week's episode.

[6:45] After the podcast, go to www.tinyurl.com/bfs-ninja. [8:20] This week Vicky is expanding on her topic of non-ninja marketing tricks you need.

[10:05] Joe explains the 'AIDCA' acronym - Attention, Interest, Desire, Conviction, Action.

[11:25] Every article you write needs to have AIDCA.

[13:40] A good article has a compelling headline that screams out a specific problem.

[15:00] You need to find your customers' dog poo.

[15:40] Don't be clever or funny with your headline.

[16:25] Don't do click bait titles either!!!

[17:35] Marketers are starting to use click bait titles, but it creates distrust.

[18:55] Once you've got their attention, you have to move on to the interest.

[20:55] Don't be boring. If you follow this formula, it'll be difficult to become boring.

[21:10] Did you know, this podcast would make you not boring!!

[21:25] Don't make people say, 'so what?' when reading your article.

[22:25] What makes you special compared to your competitor?

[23:45] Why do you choose specific brands when you do your shopping? What makes those brands special?

[24:25] You'll have to come back next week for a detailed explanation on the Conviction and Action part of the acronym!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.tinyurl.com/bfs-ninja

This is a followup on last week’s conversation about sketchy marketers using ‘ninja tricks’ to fool their audience. Vicky and her husband Joe discuss what the AIDCA acronym means and why you should always apply it to every article you write. She shares her personal tricks on what makes a good article catchy, honest, and engaging.

Key Takeaways:

[6:00] Vicky does a quick recap of last week’s episode.

[6:45] After the podcast, go to www.tinyurl.com/bfs-ninja.
[8:20] This week Vicky is expanding on her topic of non-ninja marketing tricks you need.

[10:05] Joe explains the ‘AIDCA’ acronym - Attention, Interest, Desire, Conviction, Action.

[11:25] Every article you write needs to have AIDCA.

[13:40] A good article has a compelling headline that screams out a specific problem.

[15:00] You need to find your customers’ dog poo.

[15:40] Don’t be clever or funny with your headline.

[16:25] Don’t do click bait titles either!!!

[17:35] Marketers are starting to use click bait titles, but it creates distrust.

[18:55] Once you’ve got their attention, you have to move on to the interest.

[20:55] Don’t be boring. If you follow this formula, it’ll be difficult to become boring.

[21:10] Did you know, this podcast would make you not boring!!

[21:25] Don’t make people say, ‘so what?’ when reading your article.

[22:25] What makes you special compared to your competitor?

[23:45] Why do you choose specific brands when you do your shopping? What makes those brands special?

[24:25] You’ll have to come back next week for a detailed explanation on the Conviction and Action part of the acronym!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.tinyurl.com/bfs-ninja

Vicky has an issue with a certain type of bragger marketer that tries to sell you secret marketing tips and ninja tricks to help you become 'successful'. She believes this type of marketer is often dishonest and flashy for a very strategic reason – to get you to buy their stuff. In reality, these flashy and bragger types are broke with maxed out credit cards. Be careful who you try to emulate as it can create unrealistic expectations of success and what you truly deserve.

Key Takeaways:

[2:10] Joe saw an owl in the backyard!

[2:45] You don't need ninja tricks to succeed with your marketing.

[3:15] Know a marketer that's 'crushing it' and is a huge bragger? They're wankers.

[4:00] People trying to sell the 'secret' formula = a red flag.

[4:40] Most of what those marketers are talking about is bullshit.

[5:00] Those marketers don't understand what they do themselves and try to make it extra complicated when it really isn't that hard.

[8:40] All this 'bragging stuff' tends to be very fictional and filled with lies.

[9:15] People can be deceiving. Flashy people tend to be broke!

[10:40] Those flashy people are just trying to put up a show for you.

[11:20] Sometimes you don't know certain things until you try them out, but just be upfront and honest.

[12:15] Beware of what people are actually doing vs. saying they're doing.

[12:30] Success isn't always measured in pounds. It's measured based on how you choose to live your life.

[12:55] So, the point? You don't need ninja tricks to make your marketing effective!

[13:15] Vicky shares an example of what not to do.

[15:35] Did you know copywriting is actually the fourth most important thing you could do?

[19:50] You don't have to be a good writer, but you also can't get away with being illiterate.

[21:15] Long copy or short copy? Vicky explains.

[23:15] What should your sales copy contain? Next week Vicky and Joe will talk about that topic in much more detail!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

Vicky has an issue with a certain type of bragger marketer that tries to sell you secret marketing tips and ninja tricks to help you become 'successful'. She believes this type of marketer is often dishonest and flashy for a very strategic reason – to get you to buy their stuff. In reality, these flashy and bragger types are broke with maxed out credit cards. Be careful who you try to emulate as it can create unrealistic expectations of success and what you truly deserve.

Key Takeaways:

[2:10] Joe saw an owl in the backyard!

[2:45] You don't need ninja tricks to succeed with your marketing.

[3:15] Know a marketer that's 'crushing it' and is a huge bragger? They're wankers.

[4:00] People trying to sell the 'secret' formula = a red flag.

[4:40] Most of what those marketers are talking about is bullshit.

[5:00] Those marketers don't understand what they do themselves and try to make it extra complicated when it really isn't that hard.

[8:40] All this 'bragging stuff' tends to be very fictional and filled with lies.

[9:15] People can be deceiving. Flashy people tend to be broke!

[10:40] Those flashy people are just trying to put up a show for you.

[11:20] Sometimes you don't know certain things until you try them out, but just be upfront and honest.

[12:15] Beware of what people are actually doing vs. saying they're doing.

[12:30] Success isn't always measured in pounds. It's measured based on how you choose to live your life.

[12:55] So, the point? You don't need ninja tricks to make your marketing effective!

[13:15] Vicky shares an example of what not to do.

[15:35] Did you know copywriting is actually the fourth most important thing you could do?

[19:50] You don't have to be a good writer, but you also can't get away with being illiterate.

[21:15] Long copy or short copy? Vicky explains.

[23:15] What should your sales copy contain? Next week Vicky and Joe will talk about that topic in much more detail!

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

Vicky discusses a conversation that stirred up in her inner circle about 'being professional' to a client who, quite frankly, is a complete twat and treats his freelancer like dirt. Vicky says screw professionalism. Life's too short to have horrible clients under your belt! If they're making you unhappy, if they're not paying you, ditch them!

Key Takeaways:

[1:40] A shout out to Keith from Vicky's inner circle!

[2:30] Joe reads out what Lyn said in the inner circle.

[2:55] Do you have an anti-avatar? An outline of the client you know you should avoid?

[3:40] Awful clients know exactly what they're doing to be jerks.

[5:15] Despite knowing how awful the client is, Lyn doesn't want to drop him.

[6:05] If someone's not paying you, why continue working with them?

[7:00] The customer is quite frequently a twat.

[7:25] Client/Freelancer relationships are a partnership, not a hierarchy.

[8:20] What is professionalism? Vicky defines it.

[11:45] The moment you give a discount off the full price, you cheapen your services.

[14:00] Life's too short to have awful clients. Ditch them! It's easier than you think.

[16:00] There are no rules when it comes to running a business.

[18:15] An inner circle is so helpful by giving you the encouragement you need from people who have been there before.

[18:35] Vicky shares a story on why you should always listen to your gut.

[26:35] Don't let other people run your own business.

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

Vicky discusses a conversation that stirred up in her inner circle about 'being professional' to a client who, quite frankly, is a complete twat and treats his freelancer like dirt. Vicky says screw professionalism. Life's too short to have horrible clients under your belt! If they're making you unhappy, if they're not paying you, ditch them!

Key Takeaways:

[1:40] A shout out to Keith from Vicky's inner circle!

[2:30] Joe reads out what Lyn said in the inner circle. 

[2:55] Do you have an anti-avatar? An outline of the client you know you should avoid?

[3:40] Awful clients know exactly what they're doing to be jerks.

[5:15] Despite knowing how awful the client is, Lyn doesn't want to drop him.

[6:05] If someone's not paying you, why continue working with them?

[7:00] The customer is quite frequently a twat.

[7:25] Client/Freelancer relationships are a partnership, not a hierarchy.

[8:20] What is professionalism? Vicky defines it.

[11:45] The moment you give a discount off the full price, you cheapen your services.

[14:00] Life's too short to have awful clients. Ditch them! It's easier than you think.

[16:00] There are no rules when it comes to running a business.

[18:15] An inner circle is so helpful by giving you the encouragement you need from people who have been there before.

[18:35] Vicky shares a story on why you should always listen to your gut.

[26:35] Don't let other people run your own business.

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

Joe joins Vicky this week to discuss being overwhelmed by 'all of the things'. A main problem a lot of people have is that they compare themselves to others and note what others are doing to promote their business. Vicky says to "Stop this bad habit at once!" Instead of looking over your shoulder to see what your neighbor is doing, take the time to focus on one thing and see if it works for you - and if you like it. If you like it, great! Build on that momentum to create something great for you and your business. If you don't like it, that's fine too. Move on and find the next thing to focus on.

Key Takeaways:

[0:40] Joe is back!

[2:35] Vicky has a new journal and it's extremely organized.

[5:20] People who write what they're grateful for everyday end up being happier.

[7:10] Vicky and Joe talk about being overwhelmed.

[9:40] Most people compare too much to what other people are doing.

[10:40] Today is all about listening to yourself.

[11:00] What is Snapchat?!

[12:55] Vicky talks about one of her subscribers who has been on her list for 18 months before he bought anything from her.

[13:20] You don't need your own podcast if you don't want it!

[14:00] Pick one thing and then try it. If you don't like it, stop!

[14:20] Do stuff, but don't do everything all at once.

[15:30] Vicky talks about some of the things she does personally.

[16:15] Vicky love email marketing because it's easy and cheap.

[17:00] Re-purpose your emails into blogs!

[18:05] Should Vicky turn her podcast in to a book? Let her know!

[21:30] Vicky still doesn't understand Snapchat.

[24:55] Should you lead people directly to a social media platform? Vicky says no!

[26:55] Copy writing myths? Tune in next week for more.

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle