In this episode of the Book Funnel Podcast, we welcome Joanna Penn, a prolific author and prominent podcaster in self-publishing. We discuss the evolution of indie publishing, the importance of author branding, and how to connect with readers in a changing landscape. Joanna shares insights on her current projects, the significance of authenticity in writing, and navigating the challenges posed by AI in the literary world. The conversation emphasizes the need for authors to focus on their unique voices and the love of writing, while also adapting to industry changes.

Takeaways

• Joanna Penn has been writing for 20 years and has seen the evolution of indie publishing.
• The indie publishing landscape is constantly changing, and authors must adapt to new tools and technologies.
• Author branding is crucial for standing out in a crowded market.
• It's important to connect with readers and understand their preferences.
• Authors can change their branding and rebrand over time as their writing evolves.
• Authenticity in writing is more important than ever, especially in the age of AI.
• Focusing on serving existing readers can be more beneficial than constantly seeking new ones.
• Writing should come from a place of passion and love, not just for profit.
• Authors can create unique projects that resonate with their audience, even if they don't follow market trends.
• Building a community of true fans can lead to sustainable success.

Chapters

00:00 Introduction
00:48 Meet Joanna Penn: Author and Podcaster
11:41 The Evolution of Author Branding
23:58 Navigating Reader Expectations and Promises
40:49 The Role of Authenticity in Writing
42:10 Conclusion and Final Thoughts
43:09 Outro