Now that's Significant

On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools was joined by Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing.

With a wealth of knowledge and expertise in helping market research teams maximise the ROI they have within their organizations, Priscilla provided some excellent insight and food for thought.

Centred around her new book, Collaboration is the new competition, Michael and Priscilla jumped into the themes of the book - which even included a reading.

Check out the book here Home - Priscilla McKinney

We hope you enjoy the episode as much as we did recording it.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com

Fresh off the back of ESOMAR Congress, Ray Poynter joined us on this latest episode of Now that's Significant to talk about the big challenges facing Chief Market Research and Insights Officers within corporate organizations.

Host Geoff Lowe, the New Zealand ESOMAR representative and Director at Infotools, bring two different perspectives on this critical topic.

The discussion began with the changing nature of the head of insights within an organization, particularly around the need for leadership, coaching, and mentoring, rather than more skewed to order taking and commissioning of the past.

Check out the full episode for the whole picture.

We trust you'll enjoy it.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com

This episode of Now that’s Eignificant, a Market Research Podcast. has host Michael Howard, the head of marketing at Infotools interview Holger Geissler, Managing Director of Succeet GmbH, organizer of the leading European trade fair for insights, data, analytics. He is also managing director and founder of Smart News Publishing House, which operates the business portals marktforschung.de, the German word for market research, and CONSULTING.de. Holger previously worked for over 20 years as a market researcher including as member of management board for the research agency YouGov.

Holger came on the show to talk about the optimism he has for the insights industry in Germany (and Europe) as well as the biggest European trade show for the insights industry, Succeet, which will open its doors on 25th to 26th of October in Wiesbaden near Frankfurt in Germany.

We hope you enjoy the episode.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com

Hi everyone, thanks for joining us on this latest episode of Now that’s significant, a Market Research Podcast. This is your host, Michael Howard, the head of marketing at Infotools.

Today, we’re joined by Lauren Demar, Chief Sustainability Officer & Global Head of ESG at Ipsos. 

Lauren came on the show to talk about matters of environment, social, and governance in relation to business - through the lens of market research.

We discussed:

- What ESG is and what it isn't.

- How ESG plays out in the work and operations of Ipsos

- What market researchers can do to help their organizations' ESG initiatives

- Some of the traps and pitfalls organizations are prone to regarding the rollout and adoption of ESG principles and practices

- How organizations can embrace profit and planet - they're not mutually exclusive like they once were.

- And finally some of the wins that Lauren has seen on the ESG front.

We hope you enjoy the show.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com

On episode of Now that’s Significant, a Market Research Podcast, Charlotte Hearn, the Business Development Lead at Infotools, takes the host responsibilities for her first time.

She was joined by Jane Frost CBE, CEO at the Market Research Society. Jane has over 30 years of experience in board level marketing and strategy positions in major blue-chip companies and public bodies.

Impressively, Jane holds over 150 awards for advertising, branding, and design, as well as being executive producer of a double platinum record. She’s currently leading radical change at MRS to enable it to improve its profile and expand its membership.

Jane came on the show to discuss the recently updated MRS Code of Conduct and how adhering to it can benefit individuals, organizations, and the society.

Jane and Charlotte covered several areas in this discussion, including how it isn't beholden to any technology or methodology.

We hope you enjoy the show.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com

Thanks for tuning into this latest episode of Now that’s Significant, a Market Research Podcast. Host John Bird, EVP Client Development at Infotools is joined by Ed Keller, Executive Director of MRII, The Market Research Institute International. Ed is also the CEO of The Keller Advisory Group. He is widely recognized as one of the foremost experts in word of mouth, influencer marketing, and consumer insights.

Ed is an inductee into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame, was an ESOMAR Insight250 awardee in 2022 and a judge in 2023. Ed was a Social Intelligence 50 honoree in 2023. He is also an author of the book, The Influentials, which has been called the "seminal moment in the development of word of mouth."

Ed joined us on the show to discuss the importance of an always-learning mindset that market researchers need to possess, which can help them be even more successful in their roles.

Ed shares some insights into a recent study the MRII undertook, which provides insight into the career paths and job satisfaction, skill gaps and training opportunities, and opinions on the industry as a whole. Interestingly, most people felt they could benefit most from data visualization, followed by AI, advanced analytics, text analytics, and Generative AI.

He also uncovered that only 1 in 5 market research professionals planned on a career in market research before entering the industry. And only 39% of those whose first job was in market research are still in the industry today.

Additionally, Ed also spoke about the benefits organizations can access when they prioritise learning and development, unlocking the potential of people in this ever-changing working environment.

We hope you enjoy the episode.

This episode of Now that’s Significant, a market research podcast sees host Keri Vermaak, Regional Engagement Director at Infotools joined by Arundati Dandapani, Founder of Generation1.ca, a social enterprise media platform and community that places North America’s newcomers at the forefront of data and insights innovation globally. 

Arundati has been thinking a lot about the future, and how we shouldn’t be afraid of the change that is required to be successful market researchers in the years ahead. We shouldn’t be afraid of our identities either or think of them as limiting boxes of what we know and what we don’t.

She goes on to discuss the level of culture shock, that is connected to coping with all the change that is coming, the innovation and disruption taking place in our sector.

This is softened by the incredible level of productivity and quality of insights available to us now, and the type of talent and skills we can harness for success. And

Arundati also shares some ways we can maximize our individual and collective potential in this podcast.

Here are some links from the episode:

Skills study - https://generation1.ca/2023/05/18/fighting-the-data-deluge-less-understood-truths-about-insights-and-innovation-today/

Career fair - https://www.airmeet.com/e/d6d5f5c0-241a-11ee-987e-815357f1e2f7

Correction: In the episode we mentioned "Bill C-24", when it should have been "Bill C-27".

We hope you enjoy the show.

This episode of Now that’s Significant, a Market Research Podcast was hosted by Michael Howard, the head of Marketing at Infotools. We were joined by a familiar name for those of you who have been following the podcast, someone who has just the study we need to help us understand what’s going on in the mind of consumers in these incredibly uncertain economic times we’re travelling through. And that person, was Lilah Raynor, the CEO of Logica Research.

Lilah and her team have produced the Future of Money Study, tracking the behaviors, attitudes, and mindsets of consumers since 2017.

The study is showing how different generations are reacting to the large, seismic disruption we are facing from the fallout of the pandemic, the Russia-Ukrainian war, and more.

Lilah goes into detail some of the findings of the study, including a new micro-generation she calls Zillennials, and gives some great advice for researchers and employers alike on what matters to these younger generations.

We hope you enjoy the show.

This latest episode of Now that’s Significant, a Market Research Podcast, sees host Michael Howard, the head of marketing at Infotools, talk to Pam Goldfarb Liss, president and Big Brain of LitBrains-Igniting Ideas!, a full-service qualitative research agency.

Pam Goldfarb Liss is a 25-year-plus veteran qualitative research consultant and moderator who has moderated and interviewed kids and teens from now three generations – Millennials, Gen Z and now Gen Alpha. Her many years of experience includes work with subject matters that range from soda pop and hamburgers to diabetes, urinary tract infections and hospitals. Pam loves the never-know-what’s-coming next insights that come from not just working with this growing demographic, but understanding the context and impact of their ideals and needs.

Pam joined us on the show to discuss how market researchers often ignore one of the most important demographics, which has some potentially significant long-term impact. And that demographic? Children and teens consumers. She shares what some great advice on what is necessary to have success in market research studies with young consumers.

With all that's happening in the world today, from a political perspective, the upcoming elections taking place around the globe, the recent year we've witnessed in pre-election polling and current perceptions of polls, we were lucky enough to sit in and record a panel discussion on this very topic. It took place after the Research Association of New Zealand's AGM.

You'll hear from industry experts on why polling matters in society. There's also a Q&A section that took place at the end of the episode to just before we do crossover.

**Please note** We wanted to set an expectation from an audio quality point of view. Unfortunately, it's not quite as clear in some parts as we would have hoped since this was recorded in an external facility. But nevertheless, there is some great food for thought in there, and we highly encourage you to hear the episode out, and I'm sure you will enjoy it, too. 

This discussion's genesis came about as a result of a recent opinion piece published in the NZ Herald, where Mike Hosking wrote “…the polls as they currently stand are not particularly accurate.”

But as we know, political polls are an essential part of maintaining open democratic systems like ours. They tell us the mood of the electorate at a particular point in time and allow people to vote in that context.

Panelists are as below.

Representing the pollsters: Founder of Curia Research. Pollster to Prime Ministers and Opposition Leaders… David Farrar

Representing Academia: Deputy Director, Healthier Lives National Science Challenge. Associate Professor (Honorary), Department of Statistics | Waipapa Taumata Rau / The University of Auckland. Managing Director iNZight Analytics. And co-author of “Understanding Public Opinion Polling in New Zealand (May 2023)… Andrew Sporle 

Representing the Fourth Estate: With NZME, working on the BusinessDesk team's election coverage, focusing on political parties’ policies and plans to address issues facing New Zealand… Dileepa Fonseka

And representing the Research Association: Founder Baseline Consultancy. RANZ Life Member and RANZ Political Polling Spokesperson. Masters degree in Geography, graduating, in fact, at the same time as me with the same degree but with much better marks… Murray Campbell

The episode covers:

• A response to the claim that the polls as they currently stand are not particularly accurate.
• Looking at various failures and sources of errors in polling from around the world.
• The influence certain events can have on polling and electoral results.
• The changing demographic makeup of the electoral roll.
• Impact of advanced voting on polling.
• The role of political polling in society.

We hope you enjoy the episode.