Now What, Y'all with Heather Roberts Podcast

In today’s quick episode, we’re talking about that powerful moment between one year ending and another beginning — the pause where you decide what you’re leaving behind… and what you’re carrying forward.

This is your reminder that 2026 doesn’t magically become different just because the calendar changes.You have to choose the version of yourself you’re becoming — and take the action steps that match her.

What from 2025 gets left at the door?What gets packed in your metaphorical carry-on for 2026?And what actions do you already know you need to take, even if you haven’t said them out loud yet?

It’s short, simple, and straight-up: clarity comes from naming what matters, and momentum comes from doing the thing.

All right, that’s it for today. Bye, y’all.

In this quick hit episode, Heather drops a simple but game-changing reminder: clear the noise. When your day feels cluttered, your brain feels scattered, or your schedule feels like it’s running you — simplify. Strip away the shoulds, the distractions, the mental chaos, and come back to what actually matters.

A 30-second reset with a big payoff.

Takeaway: Sometimes the most productive thing you can do is remove the unnecessary.

A short, real-life moment about forgetting an appointment and remembering—again—why systems save us from ourselves.Hope you enjoy!

Have you ever noticed when you are asked to introduce yourself you are traditionally told to give 3 pieces of information. Your name. What do you do? And where are you from? But none of that information actually tells you WHO I AM. Does it?

I was at yoga this morning chatting with my friend Sara about a new person who has joined this same class. Ironically her name is also Sarah (with an h.) Anyway I was telling Sara (no h) how neat I thought the new Sarah was. And No H Sara asked, “How do you know so much about her already?” My simple response was: I like to get to know the person, not just name, rank and serial number.

This got me thinking about me.

Who am I when I’m not:

Heather Roberts Co-Founder of RSG Sales. Heather Roberts who sold and exited her business for over 7-figures. Heather Roberts mom to 3 adult kids. Heather Roberts wife to Josh. Heather Roberts daughter to Pete and Becky. Heather Roberts friend to Sara and Sarah. Heather Roberts dog mom to Nugget and Blue.

All of these roles are in service to someone or something else. I love them but none of them ARE me.

Who am I when I’m not doing?

Do I even know how to be still and sit in silence with that question?

No, I don’t. My dear friend, Jen, says I’m a problem solver which is true. The only problem with that is it’s still doing, not being.

I think I’ve been running from this question of “Who Am I” for decades, if not my whole life. It is practically impossible for me to separate myself from what I do. Literally, my default mode is to make a checklist of things I can DO to define “Who I Am.”

And then I got tested.

It was Wednesday at 8:10am. In all honesty, I skipped yoga and was laying in bed when my phone rang. It was my mom. Dad had fallen, hit his head, and needed to go to the ER. My mom then said these words: “I’m exhausted. I’ll get him there but I am not staying. Work it out with your brother.”

WHAM!

I was thrown right back into the thick of it. All of the hard work I had put in building boundaries flew right out the door. I felt trapped. Once again a victim of my mom’s temperament or maybe temper. Of course I wasn’t going to abandon my dad. Who would do that? Drop off someone who’s hurt like it’s a drive-thru window!

I moved some things around and met my dad at the ER. He was fine. Just needed 6 staples in his head. Ouch! I took him home and gave my mom the lowdown and aftercare instructions.

I drove home. Opened the back door. And screamed. Shouted. Cussed. Cried.

I felt like I had failed. All that hard work. GONE.

Later in the day I realized that I dropped my dad off. I didn’t stay and take care of him. I made my mom do that. It may sound like a small thing but for me it was HUGE.

I woke up the next day and was profoundly sad. It took me the rest of the week and weekend to figure out where that sadness was coming from.

I realized I was sad for my dad—growing older is hard, even harder for him because he has a nerve disease. It just sucks.

I was sad for my mom for the toll his illness has taken on her.

I was sad for me for having to witness the cracks in their marriage.

I woke up Monday morning like I had been hit with a bolt of lightning. I did hold my boundary. It was in a way that felt right at the time. I cannot control my parents, their relationship, or the decisions they make. I can step in and help but also step out.

I finally f*****g did it!

I learned that I can be compassionate while being me. I can embrace God’s grace. I can step back and look at the whole picture AND maintain ME! Just me.

I still don’t have a perfect answer to “Who am I when I’m not doing?”

But here’s what I’m learning: maybe the answer isn’t supposed to be clean. Maybe it’s messy and evolving and sometimes I get it right and sometimes I scream in my kitchen because I think I got it wrong.

I’m learning that I can be compassionate while being me. I can embrace God’s grace - for my parents, for myself, for the fact that I’m still figuring this out. I can step back and look at the whole picture AND maintain myself. Just me.

Not Heather Roberts the problem solver. Not Heather Roberts who shows up for everyone. Just Heather.

And honestly? Some days that feels like enough. Other days it feels terrifying.

Because we’ve been taught that our value equals our output. That rest is laziness. That boundaries are selfish. That if we’re not constantly proving our worth, we don’t have any.

But here’s what I know now: We cannot change people who aren’t willing to change. We cannot control the decisions other people make. We can stay true to our values and morals. And we don’t have to do it all, solve it all, or be it all.

Your version of learning to be instead of do will look different than mine. Maybe it’s not a parent emergency. Maybe it’s your kid’s disappointment. Your partner’s expectations. Your boss’s demands. Your own voice in your head telling you you’re not enough unless you’re producing.

But the work is the same: figuring out who you are when you strip away all the roles and the achievements and the endless doing.

I don’t have a checklist for you. I don’t have seven steps to discovering your authentic self. (Wouldn’t that be ironic?)

All I can tell you is this: the next time someone asks you to introduce yourself, try something different. Instead of name, rank, and serial number - instead of what you DO - tell them something true about who you ARE.

What brings you joy that serves no purpose? What have you been running from? What would you do if no one was watching and nothing counted toward your worth?

Sit with those questions. They’re uncomfortable as hell. I know because I’m sitting with them too.

But maybe that discomfort is the point. Maybe that’s where we find ourselves.

xx, Heather

P.S. I’d genuinely love to know: Who are you when you’re not doing? Hit reply and tell me. Not your resume. You.

This week, Heather dives into something that feels almost impossible in a world addicted to hustle: doing nothing.

If you’ve ever felt guilty for slowing down—or if the holiday season has you sprinting toward burnout—this episode is your permission slip to pause. Heather unpacks why rest isn’t lazy, how “nothing” actually activates the brain’s creativity center, and what research shows about the real benefits of stillness.

You’ll learn:

* Why our brains are wired to resist rest (and how to retrain them)

* How intentional stillness boosts creativity, clarity, and problem-solving

* 5 simple ways to practice “doing nothing” during the busiest season of the year

This isn’t about quitting. It’s about creating space to breathe, think, and actually feel alive again.

✨ Mentioned studies:

* Scientific American on “mental downtime” improving memory & motivation

* Healthline review on silence lowering cortisol and improving focus

* Research on the brain’s default mode network (DMN) and creativity

🎧 Listen in for ten minutes of calm — and maybe permission to cancel one thing on your list today.

⏱ Time-Coded Episode Breakdown

00:00 — Intro: The problem with our obsession with motion01:00 — Why doing nothing triggers guilt for high achievers02:30 — What science says about the power of mental downtime04:00 — The myth of “productive rest” and why rest isn’t a reward05:15 — Real-life examples of doing nothing (without letting your life implode)06:30 — Challenge: Ten minutes of nothing — what happens next

Hey friends —

Let’s talk about labels.Specifically, the ones that sound empowering… until you realize they’re not.

“Female Entrepreneur.”“Mompreneur.”

Cute, right?Except every one of those words comes with a hidden cost.

Because when you put “female” or “mom” in front of “entrepreneur,” you’re telling the world that this person is different.Unusual.Not the default.

And that one word changes everything — from how investors describe you, to the interest rate you get, to how seriously people take your business.

It’s not just sexism; it’s economics.We’ve been branded into smaller boxes — literally.

Women own nearly 40% of U.S. businesses, but bring in less than half the revenue of men-owned ones.Not because we’re less capable — but because we’re still treated like a niche.

So here’s my challenge to you:The next time someone calls you a “female entrepreneur,” just smile and say —“No. I’m an entrepreneur.”

Because we don’t need extra labels to prove we belong.We built the table.

xx,Heather

Got a friend who’d appreciate this? Please share it with them!

Hey friends —Okay, I need you to channel your inner Britney Spears for a second because this week’s episode is called “Oops! I Almost Did It Again.”

If you’ve been around here for a while, you know I’ve been borderline obsessive about protecting my time and energy. But that obsession didn’t come from nowhere — it came from burning out so hard that “I don’t give a s**t” became my new life anthem.

So when I tell you that I almost said yes to starting a brand new business venture — even after swearing I was done — you might be thinking, “What the hell, Heather?”Let me explain.

Let’s rewind to 2023.I was just about out of the day-to-day of RSG Sales. You’d think that would feel like freedom, right? But instead, I panicked. I thought, “If I’m not building something new, then who am I?”

So I started a podcast called Boundaries, Business, and Boobs. (Yes, that was actually the title.) I convinced myself it would lead to a mastermind or coaching program… because apparently I didn’t know how to not be busy.

Spoiler alert: I never actually grew the show. I just stayed busy pretending to have purpose.

Then came 2024 — one of the hardest years of my life. I dropped everything and went into survival mode. That year broke me open in ways I didn’t see coming.

Fast forward to early 2025. I started this Substack — Now What, Y’all. It felt different. Real. Creative, but not performative. It’s the first thing in a long time that actually fit.

It even led to this book I’m writing. So yeah — things were finally feeling right.

Until the “shoulds” came back knocking.

Somewhere between book writing and newsletter drafts, I started thinking:“If I have a community and a book, then obviously I should build a mastermind or big event, right?”

That’s what everyone online says, after all.You have to leverage your audience.You have to scale.You have to monetize.

So when a friend suggested we start a mastermind for 7-figure women entrepreneurs — one we both wished existed — it sounded tempting.We talked about it. She even figured out how to start sooner.

And for two whole weeks, I didn’t mention it to Josh.Because deep down, my body already knew — I didn’t want to do it.

When I finally told him, he said, “You should do it. It’s a great opportunity.”And y’all… I burst into tears.

Because in that moment, I realized something: I didn’t want to say it out loud because saying it out loud made it real.

That’s when it hit me: my body knew before my brain did.This wasn’t fear or self-sabotage — it was truth.I could feel it in my gut, my chest, my whole being.

Britney started singing in my head again — but this time it was,“Oops, I almost did it again.”

That, right there, is growth.

Not because the old patterns disappear, but because you catch yourself before you say yes to something that drains you.

Growth is realizing that not every great opportunity is your opportunity.

I’ve aged out of hustle culture.I want ease. Sustainability. Meaning.

Old me would’ve said yes immediately.I would’ve built the thing, resented the thing, and then had to unwind the thing.

But current me?Waited two weeks.Cried instead of committing.And finally listened.

This isn’t laziness. It’s wisdom.The right opportunities make you come alive.The wrong ones make you nauseous before you even start.

So here’s where I’m at:I’m finishing the book.I’m writing this newsletter.I’m recording this podcast.

And I’m building a community — slowly, intentionally — around ease and meaning, not urgency and scale.

A place where the structure supports the life I want, not the other way around.

So let me ask you, friend:What are you sitting on right now that looks perfect on paper but makes you want to throw up in reality?

What “should” keeps circling back that you can’t quite bring yourself to commit to — because your body already knows it’s a no?

The question isn’t whether the opportunity is good.It’s whether it’s good for you.

Your body knows.Your tears know.Your avoidance knows.

Are you listening?

So that’s my Britney moment of the week — the one where I almost fell back into old patterns, but caught myself just in time.

And honestly? That feels like real freedom.

Thanks for being here while I figure this next season out — one honest “no” at a time.

If this episode hit home, would you forward it to a friend who might need the same reminder?Sometimes, permission is contagious.

Until next time —xx, Heather