Your restaurant’s location is more important than your menu and the food you serve. I’ve seen it repeatedly, where an operator identifies a space and signs a lease simply because it’s second-gen, seems like the right size, with reasonable rent. The reality is that there are many more important factors to consider, such as visibility, accessibility, competition, the demographics of the neighborhood, and parking. In this episode, I will outline the exact process I use with some of the most successful restaurant operators in the country. The step-by-step process and the resources outlined here can help you make an informed and educated decision instead of an emotional one.

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A "recovering restaurant owner" specializing in the strategic growth of emerging restaurant brands across the country. Kyle’s insider perspective of being a restaurant owner-operator day-in and day-out allows him to relate to his clients’ ever-changing needs. He's a digital marketer first, creating thought-provoking content daily on multiple platforms and host of The National Restaurant Owners Podcast, a show focused on bringing value to restaurant owners by sharing his insight and experience with a wide variety of guests.

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