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nScreenNoise – Interview SphereX: Avoiding the cultural dead zone
How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key.
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By Colin Dixon
5
22 ratings
How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key.
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