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nScreenNoise – Max differentiation left with the HBO name
May 2025 marks the second anniversary of HBO Max's renaming to Max. In that time, WB Discovery has failed to establish a clear differentiation for Max and is paying the price.
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By Colin Dixon
5
22 ratings
May 2025 marks the second anniversary of HBO Max's renaming to Max. In that time, WB Discovery has failed to establish a clear differentiation for Max and is paying the price.
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