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nScreenNoise – why I don’t trust Nielsen’s The Gauge
The industry is using Nielsen’s The Gauge as the source of truth on the state of US TV usage. But the vMVPD correction and linear TV problem have shattered my confidence in it.
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By Colin Dixon
5
22 ratings
The industry is using Nielsen’s The Gauge as the source of truth on the state of US TV usage. But the vMVPD correction and linear TV problem have shattered my confidence in it.
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