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nScreenNoise – Why some SVOD high-churners are worth pursuing
SVOD providers try to avoid customers who come for one show and then cancel. But Magid’s EVP of Global Media says a large group of high churners are worth chasing.
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By Colin Dixon
5
22 ratings
SVOD providers try to avoid customers who come for one show and then cancel. But Magid’s EVP of Global Media says a large group of high churners are worth chasing.
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